Li Shufu Goes Forward For His Dream.

This summer, celebrating Hongkong's return is a theme.

In mid July, the most authoritative CCTV golden screen broadcast returned to the great show "time and fortune", and triggered the upsurge of ratings.

It is reported that this TV series about the development of domestic cars, initially in order to find the prototype of the creation, has been screening for a long time. In the end, the growth story of the Geely Automobile Group is most consistent with the idea expressed by the script.

Geely's idea of "making good cars that people can afford to buy, driving Geely cars all over the world" has become the most popular opening line in the drama: "letting Chinese cars travel the world is not only the aspiration of the three brothers, but also the dream of all Chinese people."

The Chinese car in the TV play is finally going all over the world, and the real Geely Automobile is also moving forward towards the dream.

As the national independent brand of the automobile industry, the Geely Holding Group has been called the "fastest growing and best growing enterprise in China's automobile industry in the past 50 years" by the media.

In the past 10 years, the Geely people have written the myth of the Chinese national automobile industry with their wisdom and sweat. They have successfully developed an automatic pmission and electronic steering system with complete independent intellectual property rights, namely, EPS, the "world advanced and China leading" CVVT engine.

Today, Geely has achieved or even surpassed the international standard in terms of products, quality, research, management and talents, and already has the strength and confidence to compete with the world famous brands.

Recently, Geely became the top 500 Chinese private enterprise and won the brand China's "China spectrum Award".

In contrast, Li Shufu, the founder of Geely, seemed to get more attention from the beginning.

Many reports depict Li Shufu's use of his own brand to rival the world's automobile giants as a quixotic challenge to Quixote. What's more, it deliberately equates Li Shufu's car making with the farce of peasant made aircraft.

From these reports, it is easy to see the implication of Li Shufu's query.

Time can calm all rumours.

Today, Geely stands firm.

According to the data in 2006, Geely Group sold 204 thousand cars of all kinds in the whole year, ranking seventh in 33 domestic car enterprises, and the economic cars ranked second, breaking the 200 thousand mark for the first time.

Li Shufu, a famous entrepreneur who has been known as "car maniac" and "car maniac", has proved to the world that dreams, if they seem unrealistic at first, as long as they are persistent and courageous, will eventually become reality.

Li Shufu, the first pot of gold in Taizhou, describes the background of his growth: "I grew up in a poor and backward mountain village of Taizhou. The first is not afraid of hardship. Second is not afraid of poverty. Of course, he prefers to become rich.

So slowly learn to do things step by step.

In strict sense, Li Shufu's first pot of gold is photography.

It was 1982.

That year, Li Shufu was 19 years old and just graduated from high school.

At that time, his father gave him 120 yuan.

He bought a small camera with the money.

"At first, it was not a photo studio at all. It was carrying a small camera and riding a broken bike to the street to take pictures."

Li Shufu said.

Li Shufu did a good job in photography business. He earned 1000 yuan after half a year, and he officially opened a photo studio.

Li Shufu often buys parts and assembles cameras himself.

Li Shufu, who was fond of tinkering with it, discovered that when he was washing the photos, he could soak up the gold and silver in the waste by soaking in a liquid medicine.

Li Shufu began to sell the gold and silver extracted separately for sale in Hangzhou.

Then simply shut down the photo studio, specializing in this business.

To this end, Li Shufu invested 10 thousand yuan.

Although most of the money came from a good photo studio, Li Shufu kept the camera closed without hesitation.

Li Shufu later recalled this time: "I photographed for two years, the first barrel of gold probably accumulated 2000 yuan, but the main accumulation is the spirit of entrepreneurship."

In the media record, there is a little known story about Li Shufu. When he was in junior high school, Li Shufu was awarded the title of the ten outstanding talents in Zhejiang province.

Li Shufu recalled that when he took the trophy from the provincial leaders, he vowed to set up a career.

In the years that followed, Li Shufu kept the Yellow certificate of award. For him, the most important thing in his mind was the oath of that year.

From the beginning, Li Shufu realized that the studio was not his career.

The real start was in 1984.

In that year, Li Shufu, who was only 21 years old, leased 5 old houses and set up an Arctic flower refrigerator factory with the help of more than 10 thousand yuan raised.

Before that, Li Shufu had made refrigerator parts for a period of time, so he had more dealings with the refrigerator factory.

Li Shufu discovered that there was nothing mysterious about the fridge. He could also make a fridge.

At that time, it was still a seller's market, so long as there was a product, it could be sold.

Under such a good economic environment, Li Shufu's refrigerator factory is running red, and the turnover is $40 million a year, which is already a big figure at that time.

The Arctic flower refrigerator is well known throughout the country, and Li Shufu invented the innovative refrigerator evaporator almost to assemble the national fridge.

By 1989, the output of refrigerator factory set up by Li Shufu has exceeded 100 million yuan.

However, due to the adjustment of national policies, Li Shufu had to give up the production of refrigerators.

"At the beginning, we did not enter the designated production enterprises of the state when the country made the fixed-point production of refrigerators, and we could not produce them without entering the designated factories."

After he stopped the production of refrigerators, Li Shufu went to Shenzhen and went back to school. He began to systematically study economic management.

Two years of learning has made him more powerful.

The play is still behind.

"I have several first", "I came back from Shenzhen in 1991 and began to build motorcycles in 1994.

I have several first: the first domestic scooter, the first homemade aluminum plate.

After studying in Shenzhen, people saw a brand new Li Shufu.

Li Shufu is now a car maniac, but the first car he produced was a motorcycle.

"China's first pedal motorcycle was born on my hands."

The study and life of Shenzhen University has given Li Shufu enough knowledge to accumulate, but he did not "believe in books", instead, he paid attention to practice and paid attention to learning.

In 1989, when Li Shufu purchased decorative materials, he found that the price of imported decorative materials was very expensive, but the manufacturing process was not complicated.

Li Shufu, who was young and courageous, tried to turn the production of decorative materials to produce Alcoa plates.

Li Shufu, who is smart and wise, who is good at catching up with business opportunities, quickly pferred to the decoration materials industry, producing the first product in China -- Alcoa koji.

A few years later, the aluminum plate produced by Geely has completely replaced the imported products with its high quality and low price. Its annual output value reaches 500 million yuan, and output ranks first in the country.

So far, the building materials named Gome are still one of the main source of profits for Geely Group.

After a long time, Li Shufu once again showed a businessman's keen sense of smell.

During a visit to a motorcycle factory, Li Shufu found that making motorcycles was "so simple" and huge profit margins, so he decided to make motorcycles, but encountered difficulties in the process of running factories.

One day, Li Shufu got the news that a state-owned motorcycle factory in Hangzhou was going to go bankrupt.

He moved in his mind: "why not cooperate with this motorcycle factory?"

Li Shufu immediately moved on. He found the leader of the state-owned motorcycle factory. After some bargaining, the two sides finally reached a cooperation agreement.

In 1992, Li Shufu's Zhejiang Geely motorcycle factory was finally set up after a lot of hardships.

Li Shufu found that the Japanese pedal motorcycle could be sold to tens of thousands of yuan, and immediately bought back the Japanese car, trying to remove it, remove it and install it later.

Repeated several times, he found that there were no big technical problems, so he decided to develop the motorcycle.

Over the next period of time, Li Shufu has always used the way of "painting the gourd and improving".

When we first made a motorcycle, we first bought the prototype car and looked at the principle after it was dismantled. After it was dismantled, I changed it according to the market needs, "Li Shufu said." it is not imitation.

Fundamentally speaking, it is a matter of perception of new things.

In June 1994, the first luxury pedal motorcycle in China was born in Li Shufu's Geely motorcycle factory and soon pushed the "Japanese pedal" out of the Chinese market.

In 1998, the output reached the maximum of 650 thousand units, and its output value reached 2 billion to 3 billion yuan in successive years. It exported to 22 countries and ranked among the top four private enterprises in the country.

Today, Geely has exported 30 countries to all over the world.

In this way, with the courage and wisdom of others, Li Shufu went from learning to innovation to leading the way.

The media has described Li Shufu as an entrepreneur who is good at observing the sky and knowing the sky.

Because every step he takes is almost a step forward.

He was proud of himself. "I've done a lot of things. At the beginning, I digs gold from waste materials and extracts gold and silver.

When people see this money, they follow suit.

So I set up a new stove to make Fridge Parts, and then I followed many people. I changed into fridge, and later made decorating materials, motorcycles and so on.

Every time I do it in front of me, people follow behind.

This time I'm going to be a car. I think it's not that easy to follow suit. "

In 1994, when the Geely pedal motorcycle was in full swing, Li Shufu made even more startling decisions: making cars.

"When I said making cars, everyone else said I brag."

Li Shufu recalled, "Geely's first car was rolled out in August 1998, but in fact, I think it was 1989.

I could see that at that time.

In 1989, when I arrived in Shenzhen, I bought a Chinese car made in Shenzhen for 60 thousand yuan. I did not see much about it.

When I came back to Taizhou, I wanted to build a car, but when the conditions were not ripe, I started with motorcycles.

At that time, everyone thought Li Shufu wanted to make a car as a joke.

Li Shufu's famous speech of "making cars is not four wheels, two couches and an iron shell" was later proved to be the evidence of "Crazy" by the outside world.

When he expressed this idea to the local economic and Economic Commission leaders, he was immediately warned that the 24 order of the State Council clearly pointed out that car projects were no longer approved.

This is just like a blow to Li Shufu: "door" can't get in, everything is useless.

But he is persistent. He must dream of making cars.

When Li Shufu first entered the field of automobile, he seemed to be somewhat misplaced.

At that time, only the manufacturers with auto catalogues could produce cars. There was no private enterprise in the market.

In 1995, the Geely Group was founded.

In 1997, Li Shufu found a new breakthrough. He bought a state-owned car factory on the verge of bankruptcy in Deyang, Sichuan.

It can produce a passenger car like a car but not a car.

This year, the Geely Automobile project was approved. In 1998, Geely built the first car production base in Taizhou's coastal city.

In August 1998, Geely produced the first "car like" car -- Geely lofty sentiment offline.

At first, sales of "passion" were not good, and sales in 1999 and 2000 were several thousand.

Li Shufu set a price of 40 thousand yuan per car, which is the cheapest price of similar products in China.

The low price of the Geely car was immediately questioned, which was Li Shufu's most difficult period.

Some people say he's going crazy because he tells people how he built a $40 thousand car, but no one believed him.

On the other hand, Li Shufu also keeps running for catalogues.

Li Shufu once lobbied in various departments of the state. It was said that when a government official told Li Shufu that a private car was a suicide car, Li Shufu sincerely replied, "please give me a chance to jump upstairs."

Because of his too persistent performance, Li Shufu was called "Li Madi" by the media.

In October 2001, the 10 day before China formally joined the WTO, the former State Economic and Trade Commission released the Sixth Batch of products announced by China's auto manufacturers.

Thus, Li Shufu became the first person in China's private cars. At this point, Li Shufu has built 3 automobile production bases in Ningbo, Shanghai and Pudong, and has basically completed the basic strategic framework.

From the "Li Jia Jun" to the regular army, Li Shufu's business is originally a family business.