Zhu Xianggui: The Shoe King Walking Out Of The Village Workshop

Zhu Xianggui, chairman and Secretary of the Party committee of Jiangsu group, has built a small village workshop into Chinese shoe king in 30 years, and has become a banner to revitalize the national footwear industry.

This is the first outstanding contribution entrepreneur of the country, the national labor model, Zhu Xiang Guang. When he led 7 farmers to build a factory in a cattle shed 30 years ago, no one thought that this is the birthplace of future China shoes king and Sunda group.

In the old district where the group is located, there is neither economic support nor shoes industry resources. Every decision made by Zhu Xianggui on the 30 years of development has condensed the wisdom and courage of the company.

In the early 90s of last century, Zhu Xianggui came up with a salary of three million yuan. He invited the design masters of China's Taiwan and Italy. The sensational effect caused by the heavy employment has not disappeared.

Over the next few years, the market share of soda leather shoes rose rapidly, and most of them went from surprise and wait-and-see to applause and regret.

After catching up with opportunities and creating a market, Zhu Xianggui took a look at sustainable development. He must forge this peasant group army into a modern industrial group army.

In recent years, he regards the long term mechanism of talent cultivation, introduction and innovation as a top priority, and the mode of enterprise operation has also shifted from one branch to another, supporting the local community and benefiting the countryside.

At present, the sales volume of the company has ranked first in the country for 14 consecutive years. It has contributed nearly 1 billion of the tax revenue and nearly 20 thousand jobs to the society. It has become one of the 7 leading brands in China's industry leadership.

Zhu Xianggui talked about doing business and mentioned the most wording is "innovation". He said, "in terms of enterprise, I think we need innovation. The core content of innovation is Scientific Outlook on Development, and innovation is the core power for the sustainable development of enterprises.

I want to integrate the world's resources and create a development model that fits our Chinese national conditions and can enter the international market, so that enterprises can continue to develop. "