From The Poor Student Who Goes To School To The "Riches" On Campus

"Hi, aren't you the owner of the restaurant at the school gate?

Why do you still come to class?

On the way to the classroom, a girl clapped pat Kong's shoulders.

"I am still a student. I have not graduated yet."

Xiao Kong smiled foolishly.

Kong Deyong, a young man from the northeast, is the leader of the whole school, not only because he was a class leader and student affairs officer, but also because he was the most successful and most expensive student in the whole school in.

All of them start from the practice of selling gloves, starting from the new campus of Zhongyuan University of Technology, which is located at the new campus of Zhongyuan University of Technology, which is located in the suburb of Xinzheng, county-level city. The surrounding facilities are not yet sound. Therefore, once the season is changed, students usually spend an hour in the city on the weekends and go shopping in the downtown area.

In November 2004, the cold wind in winter started as a surprise attack in previous years. Many students who had not yet prepared for the winter were frozen.

Looking at the schoolboy with arms, hands, and hurried classmates, Kong Deyong, who has always wanted to start a business to earn money, has the first idea -- selling gloves.

The idea of the small hole was immediately supported and supported by his friends from the dormitory. He spent 50 yuan with a borrowed sum of money, and sold 30 pairs of beautiful and fashionable gloves in the downtown area on Thursday afternoon without class.

On the two day of the weekend, with the help of his friends, he sold all his gloves and borrowed money, and he made 50 yuan.

We learn marketing, and fully practise the theoretical knowledge we have learned when we set up the stall.

For example, site selection, we put the small stall at the school gate to the entrance of the city bus stop, the traffic flow is large and the target customers are concentrated. For example, the marketing method, we choose the men and women who sell side by side, most of them are lovers. As long as the girls are watching, the boys will buy their faces.

Talking about the experience of training, small holes are excited.

After the first successful venture, Kong Deyong became more confident and began to earn his own living expenses.

Selling quilts in winter, selling moon cakes in Mid Autumn Festival, engaging in tourism in golden week, selling new products for daily life, and taking pictures for new students of military training.

A year later, Kong Deyong had saved 14 thousand yuan.

Marketing knowledge invigorated the underground restaurant. In the summer of 2005, a small member of the squad leader and student union member went to Hubei to conduct research.

He found that many restaurants in Hubei were built by students themselves, and their business was very good.

"Our school is quite partial, but there are more than 40 thousand students in 4 colleges and universities nearby, and the hotels at the school gate are not saturated, so it is still possible to make a profit if we open the restaurant again."

The holes were secretly calculated.

On that night, Kong Deyong told his instructor, Miss Wang, eagerly about what he thought.

After 10 minutes of silence, Miss Wang's attitude changed from opposition at first to support.

But Kong Deyong's parents were far less enlightened than Wang. They even said excitedly the harsh words of breaking up the relationship.

The only supporting cousin in the family is a chef's cousin. He made a special trip from northeast to Zhengzhou to help small holes.

Under the assistance of 8000 yuan provided by partner and friend Jia Hongliang, they rented a 200 square meter basement near the school at a price of nearly 30 thousand yuan a year.

Good business license, health permit, fire permit, recruitment of miscellaneous workers, waiter, in September 1, 2005, Kong De Yong and Jia Hongliang's Longquan restaurant opened.

The first day's business situation is still fresh. The turnover is 428 yuan on that day.

A good beginning is half the battle, but let the little hole never think of it. After two or three days, the restaurant has been patronized.

According to the knowledge of marketing, Xiao Kong and his friends designed questionnaires and distributed them on campus. The survey results showed that 80% of the participants in the study did not know the existence of the hotel because the small hole hotel opened a relatively concentrated street outside the hotel, and there was no obvious sign in the basement.

As a result, Xiao Kong has made a neon light and a 3.8 meter long banner over the night, and posted a promotional post on the college student exchange platform, held a reward for the opening of the voucher, the birthday gift and other promotional activities.

The publicity effect is very obvious. After half a month, the hotel's daily turnover has reached 1000 yuan.

The entrepreneurial experience is the wealth of their life. It is difficult to start a business. It will inevitably occupy their learning time. After a month of opening, the small hole resigned from the student union.

Later, after a period of practice, the small hole made use of the professional knowledge learned to carry out management reform to the small hotel, and the restaurant gradually entered the right track.

Now, even if they do not go to restaurants for a few days, there will be no problems in operation.

In 2006 and March, Kong Deyong rented a 120 square meter house next to the restaurant in Longquan and opened the Northeast home restaurant.

In the summer of the year, the small holes made a big stall on the open space outside the shop. When the business was the hottest, it could earn seventy thousand or eighty thousand yuan a month.

Accumulated previous entrepreneurial experience, in September 2007, Kong Deyong's Sichuan Wang Fu chafing dish shop opened near the school.

In November 2007, Kong Deyong's parents, who had never been far away, flew to Zhengzhou to see their son for the first time.

Just 3 years later, the poor boy who had applied for a student loan at school was suddenly pformed into a "super rich" on campus.

Now, Kong Deyong is the most profitable student in the whole school.

Jia Hongliang, the former partner, has stood out from this pioneering experience. He was admitted as a security guard by a famous company in Hubei, enjoying an annual salary of 60 thousand ~15 yuan.

Although there are many businesses that want to see small holes, he has refused.

He plans to return the student loan as soon as possible, and leave the shop to the family to take care of himself. After he goes to a large catering service industry to study, he will continue to start his own business.