Zhang Dazhong Earned 3 Billion 600 Million From A Gas Cooker.

Dazhong company was founded in 1982. After several years, it became a sound equipment manufacturer with a certain scale.

In 1989, it was officially registered as Beijing Dazhong Electrical Appliance Co., Ltd.

The hawker who brushes gas stoves to the capitalists who raise billions of dollars and the merchant history of Zhang Dazhong, a civilian businessman, is full of his efforts.

Zhang Dazhong believes that the sale of large and medium enterprises from the external conditions is that the appliance chain has entered the integration period, and the development prospect of the regional household appliance chain is worrying. "We can not wait until the enterprise is running poorly."

He decided to quit, but he must be in the wind.

He picked the best opportunity at the end of last year, and sold 200 million yuan fixed assets to 3 billion 600 million yuan.

In contrast, none of the bigwigs in the appliance industry -- Wong Kwong Yu, Zhang Jindong and Chen Xiao -- are idle.

But none of them got any more benefit from him.

He started his new career in the 3 floor office of Qingqing commercial building in the western suburbs of Beijing.

It used to be the general headquarters of Dazhong electrical appliances, and now it has become a big and medium investment company.

A peddler selling gas cookers on a Sunday in August, on the Sunday of 1980 in August, a peddler carrying a green bag broke down with a sign on top of the residence of the national economic and Trade Commission of Gan Jia Kou. He rushed up with the scorching sun.

The broken bag contained the bottles and cans which he was rich in, which contained caustic soda, varnish, silver powder and a large cloth.

China has not started a two-day weekend in 1980 and has only one Sunday rest a week.

Street vendors are rare, and there are no small advertisements stuffed in residential areas.

It is a matter of course that many people think that getting a stable job in a state-owned enterprise.

The vendor of the gas cooker is very clean and carries a small bag of equipment.

Upstairs, an aunt beckoned him, "come up."

Zhang Dazhong's first business started with 500 yuan.

At that time, the ordinary families in Beijing did not use gas appliances. Every household was a gas stoker with earth rammed. When the days were long, the smoky fire became black. Zhang opened his backpack, took out the cloth, cleaned the stove first, then put the caustic soda on the stove, washed it with wet cloth, and cleaned the stove surface with clean water.

Cleaning the stove is only the first step. The important process is to mix the varnish and silver powder in a certain proportion at the later stage, and then evenly paint it. That is the core of the work.

Zhang Dazhong, a young peddler, sweaty in the hot summer of August. After a day, he finished 10.

On the way home on the way to the sunset and dragging his tired body, Zhang boss counted himself on his own account: the total income was 8 yuan, but the varnish, silver powder and caustic soda were worth six or seven yuan.

It became Zhang Dazhong's first and last domestic service industry.

From self confidently entering, to tired and embarrassed exit, Zhang Dazhong only earned a lot of pure profit and enough to give himself and his elder brother two more stoves for baking soda, varnish and silver powder. Of course, the rag was also earned.

Zhang Dazhong was not forced to be a peddler because he had no job or idleness.

On the contrary, he had a very good job at that time. He worked as an electrician in a supply and marketing office in the suburb of Beijing. The supply and marketing agency had 3 northern houses and more than 20 employees, selling state control salt, vinegar and vinegar, with a monthly salary of 30 yuan.

"That kind of life is when you sit there and you can see yourself at the age of 50, and you can figure out your lifetime salary job by simply pointing fingers."

Zhang Dazhong recalls.

7 brothers and sisters, Zhang Dazhong.

His father was an undergraduate student in the law department of Chaoyang University, and his mother was the only child of a wealthy businessman.

Father participated in the revolution in the early years, but a poor member of the Communist Party. He died early in the cultural revolution and at the age of Zhang Dazhong, and his mother became the backbone of the whole family.

But during the cultural revolution, mother put up a big character poster demanding democracy and freedom, and was eventually designated as "crime of counter revolution".

So far, Zhang Dazhong still keeps the verdict of his mother's "Gang of four" copied from the archives.

There were 29 people sentenced to death with his mother, each of whom had three or four lines of commentary from the then procuratorate.

The verdict of others is "the arrogance of the anti revolutionary spirit" or "still arrogant", but to his mother, it is "arrogant and arrogant against the revolutionary spirit".

She is a person who will never bow to death.

Zhang Dazhong undoubtedly inherited this stubborn character.

During negotiations with Gome, Zhang Dazhong and Wong Kwong Yu said, "you have to be 8 hundred million higher than Suning, otherwise I would rather talk to Suning than 3 billion yuan, or talk to you."

This stubborn, opponents do not understand, people around do not understand, but, "I am such a person, I decided to do things, we must adhere to the end, even if the consequences are very bad."

But it's the restless gene that really helped Zhang Dazhong's career.

From the beginning of 1979, the state started to set things right, but at that time there were many people who wanted to rehabilitate. The time for the government to redress was more dependent on the intensity of petitioning by the families of the victims.

Zhang Dazhong's eldest brother and second brother were all practical and dependable. His elder brother had been assigned to work in the field to support his younger brothers and sisters.

He took the materials everywhere, and visited the municipal Party committee and the Central Committee. "In the eyes of my elder brother, this is a typical trouble for the organization. Until the compensation for the rehabilitation was completely reduced, I told my eldest brother."

Zhang Dazhong recalls.

In 1980, to implement the policy, the government compensated 7000 yuan for Zhang family, 7 for siblings, and 1000 yuan for each person.

In the face of 1000 pieces of money brought to her mother's life, Zhang Dazhong was lost in thought. What did she do with the money?

Like brothers and sisters, buy a TV set and a wardrobe?

That's absolutely impossible. We can't ruin it!

Although he did not think very much about what he was doing, he had to be very clear about what to do with the money.

This year, Zhang Dazhong was 31 years old. He just joined the team back to the city. He had an object under the introduction of his classmates. 1000 yuan was divided into two parts, half used to get married, and the rest was used as a starting point to "do something".

All this led to Zhang Dazhong, the electrician of the supply and marketing cooperative, who turned into the peddler of the gas cooker in August 1980.

"I think people must do more business than others. When others do not want to do business, I have begun to try. When I see the gas cooker fail, I can draw a full stop immediately."

26 years later, Zhang Dazhong once again put a stop to his business. The difference is that former hawkers have become hundreds of millions of bosses. The subsequent assets that need to be processed are far more valuable than those of varnish, silver powder and rag.

Zhang Dazhong, a small boss of the electrical appliance shop, did not make money when he saw that the gas stove was not making money. The peddler did not stop his "doing something".

In the winter of 1982, the 60 floor lamps made in their own kitchen became the starting point for Zhang Dazhong to make profits in business.

In the era of shortage of materials, Zhang Dazhong's dozens of hand-made floor lamps were sold out of the "three no" products, and even sold by a supply and marketing cooperative to dozens of them.

In a shopping mall in Gan Jia Kou, the 8 floor lamps sold by Zhang Dazhong had a total tax of 2.4 yuan. After 20 years, he paid $560 million for the sale of the large and medium electrical appliances at 3 billion 600 million yuan to Gome, and became the largest taxpayer paying the highest personal income tax in the country.

60 floor lamp finally made a total of 160 yuan.

For Zhang Dazhong, who has 30 yuan a month and 26 to his wife, this is already a huge sum.

The greatest significance of this money to him is not more than a few months' wages, but a firm determination that he can do his own work on his own hands. "From the farmers who jumped the queue, to the electricians of the supply and marketing cooperatives, to the salesmen of the supply and marketing cooperatives, which they have never done have been recognized by the public, the floor lamps sold to me have given me great confidence."

At the end of 1982, Zhang Dazhong submitted a letter of resignation to the leadership of the supply and marketing society, that is, from today's point of view, this is a personalized resignation letter. Because this job is not in line with my ideal, I decided to resign, please ask the head of the supply and marketing society to give approval. The leaders of the supply and marketing cooperatives and the father-in-law's mother-in-law were trying to discourage him from losing this "iron rice bowl" out of kindness, but Zhang Dazhong chose to resign.

Zhang Dazhong didn't do business for a long time. He found that a friend unit had a lot of backlog of electronic components, which could be used as a sound amplifier. He got the best of it, bought it at a low price, and made a batch of audio amplifiers with his own electronic knowledge. The market of material shortage once again gave Zhang Dazhong a fat return of "half a step ahead" - the amplifier was in short supply in the market, and he earned his first pot of gold.

In April 1982, Zhang Dazhong founded the "Zhang Ji electrical processing shop", specializing in the production of audio amplifiers, and later expanded to speakers manufacturing, installation and other fields, later renamed the golden bell sound factory, until now still exist, "every year can earn Audi money."

After a few years, Zhang Dazhong found that in Beijing, manufacturing is not as good as business. "Beijing is a consumer city. The profits of manufacturing industry are too low, and the capital turnover cycle is too long. I find it easier to make electrical appliances and accessories."

He immediately focused on the sale of electronic components.

In 1986, Zhang Dazhong's first electrical appliances and accessories store opened at the junction of the middle department Department of the mirror mirror Hutong 8, although only a dozen square meters, but business is very prosperous. He saved forty thousand or fifty thousand of his savings.

He admitted that he had nothing to do with the average little boss. The first thing he had to do was to save money, save half of it in the bank, and then think about adding value to the rest. "I am doing business on the simplest principle. I never risk myself, and I never feel much smarter than others."

Zhang Dazhong said.

Zhang Dazhong's "violation of discipline" is the landmark event of a big boss, a big boss, from a small boss to a big boss. It should be counted from his "violation of discipline".

In fact, Zhang Dazhong's entrepreneurial experience is closely related to every step of reform and opening up. His experience is concentrated on behalf of the fate of a generation of grassroots entrepreneurs.

One day in 1986, Zhang Dazhong was informed that he went to the Beijing Bureau of industry and commerce to sit down. He was in a mood of "discipline" because his "Zhang Ji electrical appliance processing shop" opened two. At that time, no self-employed person allowed to open a branch office. The "chain store" was also an obvious capitalist trait.

It lasted a year.

"By 1987, I saw that the policy was allowed to open a branch, and you didn't know how complicated my mood was."

Zhang Dazhong said with deep feeling.

Zhang Dazhong's career was further leaped by the Yuquanlu Road sound city opened in 1993.

Electronic accessories, audio and other electrical business, accompanied by the popularity of the Cara OK hot money came rolling in.

However, Zhang Dazhong was once again keen to find that there was no big shop selling audio products in Beijing, which was able to sell all the brands and spare parts.

He decided to make a big, fancy a shopping mall with tens of thousands of square meters in Yuquanlu Road, rented it, and set up a baritone ring city.

But this idea is not as effective as it used to be.

"The Yuquanlu Road store had a good idea at first, but the early reality was very cruel."

Later, he joined Dazhong electrical appliances, and Song Hong, general manager of Dazhong electrical appliances, who followed Zhang Dazhong for many years.

At the beginning of the move, because the popularity is not high, business is very bleak: a day's water, even to the clerk to pay wages, pay electricity bills are not enough.

For half a month, Zhang Dazhong couldn't sleep at all. He wanted to do something every day.

This is the biggest setback he has ever experienced since he went to business.

"At that time, I also thought that when I lost a certain amount of money, I would go back to my small retail store in the city when I really could not afford it.

But I feel like I can't afford to lose my face and look at the little bosses who have opened shop in the city like me.

Zhang Dazhong is somewhat embarrassed now.

He decided to stick to it.

After six months of clenching teeth, the big sound city gradually gained fame among the common people in Beijing. As we all know, Yuquanlu Road has the largest audio City, and all the stereo sets are available in all directions.

This sound city later not only operated audio, but also began to sell household appliances, until later it was mainly electrical appliances. Zhang Da Zhong really entered the circle of household appliance business, and replicated the mode of Yuquanlu Road store everywhere in Beijing City, becoming the largest appliance chain enterprise in Beijing market.

The key point of leaping from small boss to big boss is reflected in the location of Central TV Tower store in 2002.

Zhang Dazhong said frankly, the price of the whole Dazhong Electrical Appliance Co., Ltd.