Turtle Boss And His Herbal Tea

Turtle boss is not named "turtle".

Because the tortoise shell paste is directly boiled with tortoise and medicinal materials, many of the mountain tortoises are placed on his shop, so the nickname of "turtle boss" has spread like this.

More than 20 years ago, Li Di Qiang was a poor farmer who did not eat his belly. After more than 20 years, he opened a number of "turtle boss herbal tea" chain stores in Zhanjiang, Lianjiang, Wuchuan and Maoming in Guangdong, becoming the biggest brand tea shop owner in western Guangdong.

The children of the poor were born in the small village of Anpu Town, Lianjiang, Guangdong province. They spent their childhood and youth in poverty.

Li Di Qiang's grandmother often used herbs to help people heal, and had a headache and fever. She caught a few herbs and boiled water for the patients. After that, the symptoms of the patients disappeared.

Under the influence of grandma, Li had strong unique interest and interest in herbal medicine from an early age.

In the days when he used to eat sweet potatoes and cassava, his greatest wish was to stay away from the poor little village and fight outside.

When he was 13 years old, he followed a master to collect medicine in one hundred thousand mountains and other places in Guangxi.

At that time, the drugs were mainly sold to herbal doctors and herbal stalls to get a small income.

In 1981, the 18 year old Li TSU Qiang resolutely abandoned the poor village and came to work in Wuzhou, Guangxi alone. He began to paint his new life with sweat and wisdom.

Unexpectedly, this trip has made him indissoluble with the word "Tortoise".

When he was free, he always liked to run in the street. He noticed a phenomenon carefully. - Wuzhou's tortoise shell paste was very popular with foreign tourists.

In particular, some Hong Kong and Macao tourists must come to Wuzhou to eat tortoise paste, and some have to pack them back after eating.

He thought that the tortoise paste was still blank in his hometown.

He was brainwashed, determined to start from the tortoise shell paste to see if he could create a career.

So he knew little about Chinese herbal medicine since he was young. He stayed up studying medicine books on the night.

After many hardships, he finally realized the properties and functions of more than 200 kinds of commonly used Chinese herbal medicines, and gradually grasped the formulation and production process of tortoise shell paste.

The husband and wife go home to start a business.

When Li was strong enough to feel confident about the future, but he felt lonely and helpless, he walked leisurely and leisurely with him with a sweet smile -- he was two years younger than her, and Wuzhou girl, who was able to make tortoise paste and make herbal tea, fell in love with him.

Soon, they went into the hall of happiness, and the couple returned home together to create their new world in Lianjiang.

In the summer of 1984, the couple made every effort to raise more than 3000 yuan, and opened a snack bar in Anpu Town, Lianjiang, specializing in tortoise paste.

Business began to be bad. Only a few bowls a day could not make money.

Li, however, did not lose heart. He knew everything was difficult at the beginning, and at the same time he knew that the tortoise paste made by himself was not called "quality".

In the coming days, Li and Qiang constantly improve the production technology of tortoise paste, adhere to the purity of materials, and strive for excellence.

His business is getting better and more prosperous. Meanwhile, his name is gradually replaced by the nickname "turtle boss".

Two years after the development of the new chain store, the turtle owner opened a bigger turtle paste shop in Jiangcheng.

On the basis of managing the tortoise shell paste, he studied and reconstructed the herbal formula which was handed down at home, and developed a variety of strong dehumidification, moistening intestines and reducing fire, herbal herbal herbal tea, and so on, which was favored by customers.

The "turtle boss" who has tasted the joy of success is not planning to step forward. Instead, he plans how to discover new connotations from the traditional herbal tea culture and make cool tea become famous.

Since 1990, he has invested all the funds in two parts: "tortoise shell paste" and "herbal tea".

After 6 years of painstaking efforts, whether it is tortoise paste or herbal tea, it is welcomed by local residents.

As a result, the "herbal tea store" of turtle owners gradually emerged in Zhanjiang, Maoming, Lianjiang, Wuchuan and other places, and implemented chain operation.

The successful registration of the "turtle boss" trademark, "the turtle boss", has been more than 10 years of business experience, which makes Li Di strong realize that "customer trust is my responsibility".

Subsequently, he sublimated the concept of service to a new realm.

He felt that the supply to the customers was not only simple, but also directly related to the health of the general public.

Therefore, since 1997, he has begun to break the principle of confidentiality of the original technology and recipes, and often impart knowledge of Chinese herbal medicine to employees. Especially when the product is being prepared, Li Qiang will go into battle in person and strive to achieve the best effect. At the same time, Li Di Qiang has made uniform work clothes for employees, regularly checks the staff, and strengthens staff's business learning and other aspects, so as to continuously improve the service quality of employees.

In order to ensure the purity and freshness of materials, Mr. Li hired a professional team to gather herbs in the one hundred thousand mountains of Guangxi.

In 1998, "turtle boss" trademark "tortoise shell paste" and all kinds of herbal tea have been approved and registered by the State Trademark Office.

In November 2001, "turtle boss" herbal tea was designated as the nine national games in Zhanjiang district designated herbal tea.

Li and Lu Qiang continue to do well in tortoise plucks and herbal tea while keeping up with the increasingly popular trend of health food and drink. From the long history of traditional Chinese medicine culture, we pick up the essence, vigorously carry forward the traditional diet culture, develop nearly 100 varieties of medicinal food soup, health care gruel, and so on.

"Turtle boss" trademark has also become the brand of herbal tea and tortoise paste in western Guangdong Province.