How Does Li Ying, A Peking University Flower, Learn From Talented Women To Wealth Women?

The people who knew Li Ying all sighed for the favor of the heavens. What a woman wanted to have was almost all of Li Ying: she was once known as "the school flower" of the famous talented woman at Peking University. She began to make car trade at the age of 23, and earned 10 million yuan in 3 years. She was awarded the "ten outstanding young people in Beijing" and "the outstanding contribution figure of Chinese economic women", which was once named "the most fashionable and charming woman in Asia" by some media.

The first time Li Ying met with him was 3 years ago.

At that time, she had just renovated the house of nearly 1000 square meters, and was driving the Porsche sports car brilliance.

After meeting Li Ying again, she has changed to BMW.

"How many BMW cars do you like?"

"I have 3, 5 and 7 lines.

Different cars give you different feeling. I often change.

I suggest that friends buy more BMW. "

Her words shocked reporters, and millions of famous cars were told that she could easily change clothes.

If I am lucky, it is because I am good at finding opportunities, creating opportunities and grasping opportunities. At the same time, I pay attention to self-cultivation and enrich myself.

Li Ying's opening remarks when he saw reporters was very real.

Li Ying still remember his first day in Peking University.

"I stood at the window of the dormitory and felt very excited on the one hand, because I realized my dream of dreaming, and at the same time I was somewhat disturbed and uneasy because I did not know the way to go in the future.

At that time, I saw that cars were constantly downstairs, and girls dressed up and confident and superior on their faces came down from the car.

This may have stimulated me.

I told myself in my heart that I would buy a car for myself in the future, on my own efforts and hard work.

Li Ying, who is well-known in the Beijing University campus, is beyond the imagination of ordinary people. No one in the campus knows that she is a talented woman. Her academic record is good and her looks are beautiful. For 5 years, the host of the theatrical performance has been looking at Li Ying and her classmates for a long time. Waiting for her will be a sunny Avenue full of flowers.

When she graduated in 1992, a large number of job opportunities lay before her.

"I studied Japanese literature, and my classmates thought that the best place to go was to Japanese funded enterprises.

But I don't think so.

It's hard for a Chinese to be very high up there, that is, there is not much room for improvement.

My character is very strong, this road is not suitable for me.

She also did not want to enter the state organs.

"I prefer to be original and I like to show my personality very much.

In the state organs, you may need to grind your edges and corners in many ways. This way of life is not what I need.

Another option is to stay at school as a teacher, and this life is stable and poor.

I admit that I still have some vanity.

Therefore, this kind of life is not what I want.

Go to sea!

Li Ying took the spirit of the newborn calf not afraid of the tiger and chose the road of self employment.

Li Ying earned 10 million yuan in 3 years after graduation. She said that at that time, her understanding of rich life was simple: 1 million!

So when she left school, she started working towards this goal at the age of 22.

In the same year, Li Ying met his current husband in Peking University, a German Chinese.

The two love each other in a rational way and fight together.

"Actually, when we started our business, it was very hard.

At that time, the money was insufficient, my boyfriend returned to Germany in winter vacation, met the owner of the medical device company and the general manager of the cigarette company. I think it was a good resource and decided to become their agent.

To save money, Li Ying is a manager, a financial person, or a storekeeper.

What is more difficult is that she knows nothing about medical devices and tobacco. The manual of medical devices is like looking at the book of heaven.

She asked someone to plate the instructions into Chinese, and then ran to the hospital with a strong head.

Experts at Concord Hospital revealed: "Fuwai Hospital needs medical devices of cardiovascular system most."

So she ran to Fuwai Hospital.

"The industry is very competitive and there are a lot of people looking for us, but I appreciate your sincerity and enthusiasm."

Let me give you a suggestion: in March, there was a meeting in Beijing, with more than 150 heart surgeons all over the country, and you might as well go. "

At this meeting, Li Ying met many medical device experts and opened the sales door.

Li Ying can never forget his first business.

On a winter night in 1992, a hospital was badly in need of a number of cardiac catheterization.

Although the value is only 1600 yuan, it is a "big bill" after the company opened.

Li Ying could not stand cold and cold, put on his overcoat, and hurried to the hospital with a "noodle".

Although the business was very hard and earned only a few hundred dollars, she was very happy that she was "happier than making millions now."

From a layman to a salesperson, the courage to rush is the key.

Li Ying said, "in constant attempts, you will always meet some unexpected people and give you unexpected opportunities.

If a person wanders around on the platform and dreads not going to the new train, he will never be the next stop.

In 1993, Li Ying introduced SIEMENS refrigerator production technology and foreign capital of 200 million US dollars for the difficult Yangzi refrigerator factory, set up a joint venture company, and revitalize billions of state-owned assets.

She also helped Hongta group introduce advanced cigarette paper production technology in Germany, and set up the largest cigarette paper joint venture in China in a few years.

Although these businesses are intermediary, the amount of the project has gone up to a great level compared with the past.

Her business has made breakthroughs.

After that, Li Ying discovered business opportunities of imported second-hand cars with keen eyes.

According to the relevant regulations of that time, imported luxury limousines were tax-free before April 1994, which is undoubtedly a lucrative market.

Therefore, Li Ying imported German Mercedes Benz and BMW from Germany. "This business is very prosperous, because others have not realized that fewer competitors, often the car has not sold to the port."

With the development of leaps and bounds, the field of Li Ying's involvement soon covers many industries, such as medical equipment, cigarettes, wine making, automobile trade and so on.

In just 3 years, she has accumulated over 10 million yuan of wealth, far beyond her original goal, and created a wealth myth.

Li Ying sells cars. She sells cars and culture.

A few years ago, she returned to her alma mater and wanted to take part in a women's workshop to learn business management.

During the interview, the examiner asked her, "if we don't accept you, what will you do?"

Without hesitation, she replied, "I will go to the dean and reassess your qualifications as a chief examiner."

Usually, a confident person is also a person who is strict with himself and others.

"I can't tolerate being a little imperfect.

I always tell myself that I will do the best if I don't do it.

In 2004, Li Ying stood out among more than 2000 dealers, becoming the first authorized agent for BMW to achieve localized production in China. Li Ying named his company "Ying Bao".

In arranging the exhibition hall of "Ying Bao", she went to the courtyard with small bridges and streams, and the background music and flowers were placed carefully.

"I hope that customers will have a good time when they arrive at" treasure ".

Therefore, I have a very high demand for flowers in the shop. I must put fresh lily flowers everyday.

On the two day of the Spring Festival, I found that there was no lily on the table, so I went to ask the person in charge.

They said that catching up with the Spring Festival, the price of lilie was very expensive, so they did not buy it.

We should pay special attention to what background music we choose in the store.

Every time I enter the shop, I want to listen to the music, whether the volume is moderate, or whether it is very comfortable. The background music in my shop is all classical music I have heard.

"Why do you request that Lily should be placed instead of carnations?"

"Because I prefer the faint fragrance of lilies.

A car is a kind of steel and is very cold. If a visitor can smell flowers when he sees flowers, he will relieve his sense of distance from steel.

For Li Ying, this is an indispensable part of her "BMW culture".

Now, Li Ying is also building a 15 thousand and 700 square meter new 4S store in Beijing.

After this shop is completed, it will become one of BMW's largest 4S centers in Asia.

"I'm going to build a VIP club in the new store. I hope my friends have a more stable place for communication.

I want to let Ying Bao not only act as an agent for BMW, but also give it more cultural meaning.

Maybe there will be some paintings exhibition and sculpture exhibition, some poetry meetings, poetry recitation meetings, and photo exhibitions.

I think as long as BMW users are interested in the topic, or they like the way of life, I want to combine as much as possible, everyone do it together.

Li Ying said that business should not focus on the two words of "business".

We should not be short-sighted, just pay attention to how much money a car has made, and more is to see how much additional value it provides to customers.

Just like Li Ying, President of BMW China, she is a woman who knows what she wants.