Entrepreneurship: The Miracle Of Becoming Rich Eighty Thousand Yuan A Month

In this mysterious cabin, Zhang Jun, the master, pondered day by day. In a short month, he turned 80 thousand yuan into one million yuan. Even he himself felt incredible.

Zhang Jun: "in a flash, if you bring tens of thousands of dollars, you will be almost millionaire in less than a month."

The eighty thousand million things happened in 1996.

In August of that year, Zhang Jun, who failed in his business in his hometown, came from Zhaoqing to Guangzhou city and found his brother in the clothing business in Guangzhou.

Brother Zhang Xian: "I say it's better than that. The old dad made a good dish, so it's better to try out one or two dishes and remind him later."

The reminder of his brother reminded Zhang Jun of the mutton pot which his father had done before. From snacks to big, Zhang Jun felt that the taste was different from the ordinary mutton flavor. Maybe it could sell a little money. He decided to sell mutton pot in Guangzhou.

Zhang Jun: "at that time, the capital was insufficient, with tens of thousands of dollars, and then traveled all over the streets of Guangzhou."

Zhang Xian, the elder brother of Guangzhou, said: "finding a place at that time was really a hard job. When there was a newspaper in the city, I went to talk about it seven or eight times a day.

Top hand fee is a kind of fee besides rent, also known as pfer fee.

For a small 50 to 100 square meter place in the downtown area, the top hand cost is at least sixty thousand yuan, and Zhang Jun is obviously too expensive for all the family members who only have 80 thousand yuan.

Brother Zhang Xian: "in the Yangcheng Evening News, there is a special layout. I will see that business people do business and study business." when he saw it, he asked, "where is this place? People do not have to pay the top hand, but there are more than 900 square meters."

Zhang Jun: "it used to be the dining hall of the government. It does not charge for the top hand, and there are also some tables and stools. We can save some money here."

This more than 900 square meter place does not require a top hand fee and the rent is very cheap. But because of its poor popularity, it is not the ideal site for business. Many people give up.

Zhang Jun, who was in short supply, quickly rented the field.

Zhang Jun: more than 80 thousand, in case of 2.2 months rent, we should pay a month's rent, and then take two months' deposit. This will leave me 66 thousand. At that time only more than 10 thousand, I bought two pots and bought a few bowls, so it opened. "

When Zhang Jun hurriedly prepared in October 1996, his mutton shop was finally open.

He soon discovered the big problem of the existence of a small shop.

Zhang Jun: "Guangzhou people eat everything. He just doesn't eat the mutton, because the smell is so heavy that they resist it."

Fortunately, when the father used to make mutton for his family, the Chinese herbal medicines such as angelica, polygonatum odoratum, and some special proportioning ingredients were removed to remove the smell of mutton and not to catch fire.

Brother Zhang Xian: "my father left behind, the two of us can completely remove this smell, and the soup tastes good."

Zhang Jun, who has removed the smell of mutton, can move the Guangzhou people who don't eat mutton.

Until a week later, the arrival of an old reporter in Guangzhou daily completely strengthened his belief in mutton pot.

After many twists and turns, we finally found the old man who had worn the flower.

Zhu Zhitang, an old customer, said: "first, there is no smell of mutton. Two, it is relatively sweet and very suitable for the taste of Guangzhou people.

Especially my wife, she hasn't had mutton in 20 years.

The mutton here changed her habit of not eating mutton for 20 years.

Zhang Jun: "I think since she can change her habit of not eating mutton in 20 years, it can also change the resistance mentality of all Guangzhou people to mutton."

Customer: "I am a native of Guangzhou. I don't eat mutton from a young age. My friend introduced me here to eat mutton. After I eat, I think the smell of mutton is very strong, no smell of mutton, and a little sweet taste."

For a time, the Guangzhou people who love soup have come to Zhang Jun's shop to eat mutton pot.

In a short month, he sold a turnover of about 300000 yuan.

Just when his business was small enough, a chance to become a millionaire suddenly appeared.

Zhang Jun: "about a month or so, there was a restaurant group from Hongkong. Later, they said," we came up with 200 thousand, and bought your formula. Your store, your big stall shop, is not worth a lot of money, but we also give you 500 thousand. "

Zhang Jun was caught off guard by the good chance of sudden arrival.

He reckoned that the 700 thousand plus 300 thousand he had earned, he could become a millionaire in a month.

Zhang Jun was somewhat overjoyed, and his wife agreed with him to sell the recipe and restaurant quickly.

Zhang Jun wife: "business is hard to say, isn't it good to earn today, tomorrow is not necessarily good to earn, so I consulted with my husband to sell this restaurant."

Zhang Jun said: "she said that you have tens of thousands of dollars to open up, the price is reasonable, it is also cost-effective, you do it yourself, you see this good, if not as you think, how to do, you did not lose the opportunity in vain."

Zhang Jun also consulted his prudent brother.

My brother also thinks that having millions of family money is indeed a good opportunity.

Brother Zhang Xian: "at that time, many restaurants and restaurants couldn't do it. We just thought," we don't understand. If we do this thing again, how far can it go? "

Just as everyone agreed to sell the formula, Zhang Jun turned out to be rational, and he felt that the formula could not be sold like this.

He thought about it for days, and he made an unexpected decision.

Zhang Jun and his wife were most dissatisfied. For nearly a month, the couple decided to develop themselves.

At that time, many Hongkong stars came to support.

Zhang Jun seized this rare opportunity and began to advertise for himself. He not only took photos of the stars, but also hung them on the wall of the shop.

Zhang Jun: "a lot of people come here to see the stars. He eats here and feels that he can't meet any stars today. He has such an expectation, so he plays a very good publicity role for our store's popularity."

With the popularity of celebrities, Zhang Jun and his mutton pot soon spread through the media in Hongkong and Singapore. People in Southeast Asia are also eating the food one after another.

In the past three months, his turnover increased every day, which surprised him.

Zhang Jun: "daily turnover, one thousand, two thousand increments, from the opening two thousand or three thousand of the turnover, has been doing seventy thousand or eighty thousand, the situation at that time, is really adding equipment every day, the source of tourists is growing."

Two years later, in November 1998, Zhang Jun's store was almost full every day, reaching the peak of the business before the new building was built.

At that time, the restaurant company in Hongkong once again found Zhang Jun.

Zhang Jun: "we entertained him again. He said that this time I told people not to do anything secret, they would directly open a price, and we will give you 5 million, and buy your formula."

But this time, 5 million is only a small sum for Zhang Jun.

In the winter of 1998, there were hundreds of people queuing up for meals every day, and his business has gone to a new stage.

He still did not sell the formula of mutton pot.

Zhang Jun: "the best business in a month can do about 2000000, 2 million 500 thousand of the turnover, net profit is about 1 million 400 thousand, a month, so at that time 5 million, for us, our value is far more than that."

In 1999, when Zhang Jun sold the mutton pot to make money in Guangzhou, local colleagues began to keep a close watch on the profitable market.

During that time, the streets of Guangzhou were filled with signboards for making up the mutton pot, and the mutton market in the catering industry reached an unprecedented saturation state.

Seeing that all his colleagues came to capture the market, Zhang Jun soon opened a branch in Guangzhou to occupy the site.

But the strange thing is that less than two years after the lamb's commending business, they disappeared.

Colleague Wu Zhaohong: "now, a lot of enterprises who want to make mutton, why do they give up, do not do it, the reason is that the difference is really too big.

Money is earned, but what the guests want to pay is definitely the best. "

The difference is that the mutton pot has many flavors in the market, but Zhang Jun's mutton pot has neither the smell of mutton nor the sweet taste, which is most suitable for the taste of Guangzhou people. So he survived tenaciously after the brutal market competition.

Reporter: "are these your recipes?"

Zhang Jun: "yes, but the proportion should be well controlled, otherwise the smell of the pot will be as bad as Chinese medicine."

Reporter: "what is this thing, can you tell us?"

Zhang Jun: "No.

I tell you that you are rich. "

From 2002 to now, he has broken the most special part of the formula into powder, and has been allocated to a certain proportion in the past.

Now, he has branches in several big cities of Guangzhou, Shenzhen, Zhuhai and other Guangdong provinces, and his mutton commendatory has been rooted in the eyes of southerners.

Do not say that in winter, in the relatively slack summer of the restaurant industry, his mutton pot is still in short supply.

Colleague Wu Zhaohong: "in the winter, a month, if you try it, it will not be like the current trend, that is, whatever the feeling of wanting to eat in summer and winter, he will bring this trend into play."

Because Zhang Jun's demand for live sheep is increasing all year round, the smell of mutton can be tolerated in the winter. When it comes to summer, it has great influence on the surrounding environment. He soon thought of a new way.

Zhang Jun: "later on, we changed it and signed a contract with powerful and reputable companies, asking them to help us kill the sheep and then pport them."

Supplier: "at least more than 1000 kilograms a day, the most time, in winter, for example, when their peak time, two tons to three tons or so."

Zhang Jun and the supplier began to make an agreement in 2003, because the goats that had been pported have been slaughtered. This not only solved the hygiene problem, but also ensured the stability of the source of goods.

Now, Zhang Jun is more optimistic about the prospects of his mutton pot and is ready to spread all kinds of mutton in any corner of the catering market.