Sun Jiujie'S Entrepreneurial Path From Farm Girl To Characteristic Bookstore

On Ms. Sun Jiujie's business card, he was surprised to say, "there are many industries that make money in the world, but no industry can be more valuable and meaningful than helping others to succeed and helping others change their destinies."

This is the famous saying of Anthony Robin, a world-famous potential inspiring master, who always guides Sun Jiujie's way of starting a business. Making money is not a goal. It is important for more entrepreneurs to find a shortcut to open up their careers and create their own bright future.

She is a businessman and a caring businessman. She dedicate her love to those who have ideals and aspirations, and brighten a bright hope for them to become rich in business and guide them to move forward.

Love and light kindled hope. When Hao Yun took the affectionate donation from Sun Jiujie, manager of Chengde future bookstore, tears of gratitude came from the eyes of this strong little girl.

She said excitedly, "thank you, aunt sun, for all good hearted people. I will study hard and repay everyone who loves me with practical actions."

This is a touching scene in Maolan village, the seven ditch town of Pingquan County in April 12, 2007.

In the future bookstore of Chengde City, the cashier handed the books and change money to the readers while giving the readers two cents.

Just as the customer was surprised, the cashier smiled and said to the customer, "these two cents are our bookstores from their own profits. With your hands in the donation box, let's offer a little love for the poor students, a dream of mutual love."

You bought 12 yuan books in our bookstore and contributed to the hope project. "

Pictures like this are staged every day in the future bookstore. As the donation box says, "little money is small, love is boundless, and there is hope in the hands and feet."

In June 30th, 2007, located in the future bookstore on the third floor of Wenzhou commodity wholesale market in Shuangqiao, Chengde, there was a lively scene. In the future, the bookstore "love giving student donation activities" was held here. This love donation activity was initiated by Ms. Sun Jiujie, the person in charge of the future bookstore.

Sun Jiujie grew up in a poor family in the countryside. Because of family pressure, she dropped out of school and went out to work. She sold clothes for more than 20 years, worked as a sewing worker and a hotel attendant. After tireless efforts, he founded the future bookstore in Wenzhou commodity market in 2007.

Although she has made some achievements in her career, she has never forgotten the children who have dropped out of school because of family poverty. After she opened the bookstore, she got in touch with the hope Office of the Communist Youth League Committee, and set up two books and donation boxes in the bookstore. Every day she took part of the proceeds from her business income into the donation box as a fund to help needy students.

"I have experienced the reluctantly of being forced to lose school because of family poverty and tasted the pain of lack of knowledge. At the same time, I also enlightened me that the" change of donation activities "in the Engineering Office of the Municipal Committee of the Communist Party of China has also enlightened me. For those children who are poor in the family no longer have the pain of losing their school, I decided to make this love donation activity, which is also the responsibility and obligation of a Chengde person.

Sun Jiujie said excitedly, "with the support of the relevant departments, my wish has finally been realized. I hope that through this donation, we can make a modest contribution to the children. At the same time, we hope that more loving people will join hands with us to help more children."

The leaders of the Chengde municipal Party committee, the Municipal Bureau of culture and the Shuangqiao individual workers association opened the donation box together with Sun Jiujie. The staff of the Communist Youth League Committee counted and donated more than 1800 yuan in the past year.

They sent the donation to five poor students from Chui Qiao school and twelfth middle school in Chengde.

Sun Jiujie handed the money to the student manager, and said, "today, on behalf of chairman Wang Shuangquan and my uncle and aunt in the future bookstore, I represent more than 1000 members of the future bookstore and customers who buy books in the future bookstore. I dedicate this love to you. I hope you can continue to finish your studies, diligently and diligently.

I also hope that you will strengthen yourself and become a grateful person in the future.

After receiving donations from kindhearted people, the children were very excited. A student who had been donated told the reporter: "I am very excited and happy to attend this ceremony today. I will work hard and study hard in the future. I will repay the society in the future and live up to the expectations of good people."

The spirit of Sun Jiujie's poor students and selfless relief has also been praised by the relevant department leaders. "I think it's a very good activity for the future bookstore. I hope that through the future Bookstore's activities, more loving members will be invited to participate in this love donation, so that more children can return to campus, so that more children can feel the warmth of society."

Cao Yanjie, Secretary General of the individual association of Shuangqiao District, Chengde, said.

Sun Jiujie said with emotion, "this love donation box is still being seen as a show by some people, or even a rumor that donations will be absorbed by our bookstore. But for a long time, those who create rumors find that they are wrong. The bookstore really wants to give love, so they are influenced by the bookstore's love and devotion, and they have no hesitation to invest in the donation box after they buy the book for a few dollars."

When reporters asked why they did not take a one-time donation to help poor students, Sun Jiujie explained: "there are many businesses or individuals who contribute to poor students in today's society. But an enterprise or individual or private person insists on giving every day a little money from his own profits to poor students. At present, it is not in Hebei Province, and we are also the first in the nationwide book industry.

Love should not be temporary. It should be long. Our readers and readers are communicating with each other every day, trying to make the future bookstore the first true love bookstore in Hebei province.

Nowadays, readers in Chengde are spreading the following words: "if you want to buy books to save money, you will go to the future bookstore; the future bookstore in Chengde will spread love boundless."

It is understood that as of now, the future bookstores have funded poor students to donate more than 20000 yuan of education.

To Sun Jiujie's delight, the future Bookstore's move also touched the hands of several other bookstores. They have followed the successful experience of the future Bookstore's love donation box, and brought good economic benefits to these bookstores.

Sun Jiujie said that this donation activity will continue to be carried out in the future, so that love can continue to pass, so that more children can enjoy the happiness of donation and social warmth.

Sun Jiujie said to reporters that she likes reading, but often has to shrink from expensive books for expensive books, so she looks forward to the emergence of such a bookstore: the price of a single book is not necessarily high, and has a good sense of service.

Unfortunately, she did not find such a bookstore, or it was very difficult to find such a bookseller.

Think about it, why can't you build a bookstore like this, since you can't find it? So, the bookstore co founded by her friend, the Chengde future bookstore, has started operation.

The purpose of the bookstore is to refuse piracy and oppose high prices, so that people who love books can spend more money to buy more desirable books.

Sun Jiujie admitted that bookstores must be guaranteed genuine books, and prices should be discounted on the basis of original pricing.

It is difficult to start with everything. Sun Jiujie is no exception in opening a bookstore.

At the beginning of the business, because she had no experience, she saw a Book Company on the Internet announces the information of super low price, which made her happy. So she tentatively paid for the book purchase. The first batch of goods was sent to us on time, and it was not bad. The second order increased the order quantity. As a result, the telephone had been urging for countless times, but the books could not wait. Finally, when the book company address was found, the book company had already been empty.

The road to entrepreneurship is not smooth sailing. Sun Jiujie deeply realized this. She was afraid of losing money and was afraid to learn from it. Gradually, she learned to sum up experience from every drop and accumulate the method of opening bookstores from practice.

It is like a patient who has no disease and no medical treatment. What others say is sold well, and as long as the book is cheap, no matter what the quality of the book is, it is purchased in large quantities, and there is no analysis of the varieties of books according to the location of the store and the target customers. In fact, some bestsellers are not necessarily suitable for sale here.

This has resulted in the purchase of books that no one likes to buy, a large number of books backlog, lack of funds before the phenomenon.

Sun Jiujie talked about the reasons for the failure of the pre bookstore. She said that some Bookstore operators did not pay much attention to publicity, and felt that the quality of the books was good or the location was good.

There is also a high cost of publicity, resulting in difficulties in capital turnover.

In the future, bookstores can publicize newspapers, broadcasts and televisions in the form of news. They save advertising fees and play a role in publicizing bookstores, and advocate the idea of caring for students. The result is beneficial to both the society and bookstores, which is a kind of "public welfare marketing".

Sun Jiujie also talked about the fact that in the early days of bookstores, the recruits were not very strict, they did not effectively manage and assess them, they blindly delegated authority to the managers, lacked supervision, and their rights were too low.

For example, once recruited a manager, he said he had many years of work experience, then he used the blind catalogue, but actually he knew nothing about book sales, he was an outsider, and he often had conflicts with customers, so he lost a lot of tourists.

This is the disadvantage of all industries.

It is true that customer level is uneven, but it can not be ignored that the contradiction between a customer and a customer can not be expanded. The reputation of a bookstore may be passed to a group of customers through a customer. Therefore, every customer must be treated sincerely, otherwise, he will smash his own brand.

Sun Jiujie promptly followed up and managed the recruitment of talented people in the future and found that the employees were not suitable to change immediately.

At present, more than 10 bookstores have established long-term and stable business ties with future bookstores, and the book wholesale business has expanded to provinces, counties and Liaoning provinces and cities in Chengde.

To understand the readers and booksellers of the future bookstore, the main advantages of the bookstore are: low price, service in place, changing books at any time, and giving guidance to operators in managing and managing, including how to choose sites, how to plan publicity, how to sell, and how to quickly occupy the local market.

"Some bookstores do not operate well," he said. "Operators will be attracted to the future bookstores, and some books will be added."

Sun Jiujie said that bookstore operators in other provinces and cities would like to join the bookstore in the future bookstore, and would like to join the chain.

In order to better manage bookstores and provide information for more operators, Sun Jiujie did not forget to recharge himself at any time. He not only studied all kinds of professional books in management and marketing all night, but also attended training related to marketing management in the field. He had heard lectures by famous marketing experts such as Liu Yimiao and Jiang Lanxin, and had made further progress in the management and operation of bookstores.

In a word, Sun Jiujie thinks that the most important thing is to choose the location of bookstores and strive to maximize the lock-in target groups. If there is a specific store location, it is necessary to choose the business category according to the location of the bookstore and the existing and potential consumer groups around it, and establish their own characteristics according to their consumption habits and tastes.

A good storefront must understand: area, floor segmentation, building structure, location and so on.

Small shops can make bookshelves high, reduce duplicates and increase the number of varieties.

Many varieties can increase the probability of hitting the reader.

Generally speaking, there are cultural entertainment places, commercial office buildings and mature residential communities, University districts, business districts and so on.

The future bookstore is located on the third floor of the wholesale market in Wenzhou, which occupies the advantage of close to cultural and entertainment venues and business district, so the target customer group is easy to lock.

Sun Jiujie told reporters that in the future bookstores will mainly operate all kinds of examination books, supplementary books, children's and young readers, successful inspirations, women's world, wealth creation, marketing management, vocational skills, bestselling novels, agricultural knowledge, life entertainment books and so on.

Secondly, it is very important to choose books, how to enter books and channels.

If the book is not mastered well, it will cause a serious backlog, and the occupation of funds will be huge. This will be a fatal blow to the bookstore.

In the early stage of opening a bookstore, it takes a lot of time to consider matters related to retail business: initial capital investment and corresponding financial objectives, time, labor input, management, necessary social activities, etc.

Sun Jiujie said that purchasing purchases can reduce risks through three tricks, such as advance booking, supplementation at any time.