Wang Yong: Failure To Start A Business For Eight Years, Waiting For The Weather To Clear Up

Ideal is the gourmet of life. It can't be done without too much.

Ideal is the guiding principle for people to choose, plan and go on the road.

Because the ideal is beautiful, so success is possible; because the ideal is beautiful, so failure is necessary.

In this group of articles, what we strive to express is the truth: the best ideal is the smallest ideal; the best plan is the most operational plan.

In this era, every day tens of thousands of people join in the tide of entrepreneurship, and thousands of people are ruthlessly eliminated every day.

As a member of them, I have tasted the joy of success and the pain of failure like a lot of people, and I went on and rolled and went through hard work.

The deepest feeling is that when a person starts a business, it is often not clear what he wants to do and what it is best for.

Only through constant attempts, continuous failures, constant summing up and introspection, can we keep the clouds and see the sunrise, and find the true starting point of the achievement business.

Before I went to sea, I worked as a secretary in a bus company in Chongqing.

The income is not high, but there are always opportunities to travel, and life is leisurely and carefree.

Once I went to Shanghai to attend a seminar on secretarial studies, and suddenly found that many of my former colleagues had gone to sea and went into business, and my heart was alive.

When I returned to Chongqing, I plucked up the courage to speak to the CEO of the company.

The bus companies are worried about the riches of the staff. The boss also thinks that I am a good person. Let me contract a trading company under the company.

It was in the summer of 1995, and the tide was beginning to recede in the first wave. I stepped on the tail of youth.

For trade and business like that, I think I am just right for the so-called "no rabbit has seen a rabbit run".

And this is the Secretary's masterpiece.

Then I am filled with enthusiasm and yearning for success and wealth, so that I can add countless momentum that I did not have in the past.

For a period of time, with all kinds of people coming and going in all kinds of places, others and their own experience have begun to prove that as long as the relationship network is straightened out, wealth will flow along these lines.

At that time, the real estate industry in Chongqing was just bustling, and the demand for building materials was increasing day by day. In this aspect, I was able to use my mind to get many lists and began to have the initial accumulation of wealth.

For example, a piece of construction steel can sell tens of thousands of dollars at a time; a batch of materials for building materials can be placed in thousands of dollars.

So relying on building materials to earn money, there is no financial pressure.

The money came easily, which seemed to prove the unshakable nature of the relationship economy.

This has been done for nearly 1 years, and in the second half of 96, with the standardization of the market and the listing of a large number of building materials, my mode of operation has gradually failed.

I found that no matter how hard it was, it was not only hard for the batch to take, but also the batch was worthless. It was a devastating blow to me.

I was so confused that I didn't know what to do.

I thought that I had been in the rivers and lakes, but I found that I had always been harbors in the temple, and the ability of the rivers and lakes did not advance a bit. The Bodhisattva of the temple had lost its function.

Without benefit, I had to leave the trading company.

Looking at a lot of life at sea at the same time, the more the more prosperous, the heart is really not taste.

But I firmly believe that I will not lose to others. Even if I meet a friend for a friend, I still have to stand up from a new stand.

Soon, I rented a large facade in the south of the city and made wholesale paint.

This is a pure "face project": first, it is not familiar with itself (others can't do it). Second, rushing up (without any market research and preparation), third, random site selection (Ming Ming's big city building in the north, but he ran to camp South). Fourth, it's a good thing to do wholesale business.

Even worse, just when people are in bad luck, drinking cold water will stop their teeth.

In the same business, everyone else is making money, but I am not profitable.

After 8 months of hard work, he had to turn away from the office and took away the card which proved his identity.

The failure of the paint business has made me really calm down and reflect on myself.

I find painfully that my understanding of business and market is so superficial.

There is no abundant capital, no management, blind choice of projects, and even little knowledge of basic financial knowledge. Some are just a relationship of enthusiasm and those built up by eating, drinking and singing Cara OK.

[FS:PAGE] at that time, I was really terrified. It was a total negation of myself.

Looking back now, in fact, this is also a problem that entrepreneurs often encounter. When the idealistic passion is shattered by the cruelty of reality, they often doubt or deny everything.

Perhaps this suspicion and denial are necessary, but many of them have failed.

Fortunately, I persisted.

When I realized that I still needed to make up a good time in entrepreneurship, I made a decision that made many friends fail: to go back to the enterprise to work.

With my experience, I found a large building material company easily. My boss asked me to run the sales.

Because of all my concerns, I soon became familiar with the management process of the company, including how to deal with customers in a market way, how to reward employees, how to save operating costs, and so on.

Despite a lot of pressure, such as face problems, my heart was steadfast, and confidence seemed to recover slowly.

In this way, he spent 1 years in the building materials company, and his chance swayed in front of him.

A friend came to me and said there was a construction project ready to subcontract and asked if I was interested.

I made a preliminary calculation, if the sub contract part of the project (mainly earthwork treatment), the investment is not big, the cycle is only a few months, deducting all kinds of expenses, and about 150 thousand can earn - short time, effortless, and a profit is 150 thousand!

So I resigned again and became an ambitious contractor.

I am a layman when I am building. I have no equipment and no manpower. I found a construction team to cooperate with me. I put out the project, and the other party came out with equipment and the two sides were divided into corresponding proportions.

The project is very simple. We completed the construction period in two months.

According to the agreement signed in advance, we must pay the whole building after the completion of the project.

I have done some research before, and the investor is a famous real estate developer in the local area. His strength and credibility are good. He should not default on the project.

However, the project was completed in 8 months. Due to various reasons, it eventually dragged on for 3 years. The project cost could not be settled on time. What's more, the partners often took a knife with a small home to make a debt.

In order to repay debts, I became nothing.

If the first time I went to sea, I realized that business was not so easy as it was imagined. This time I felt the risk of business.

People like me who eat by relationship and "head" do not have their own strong points. Without any accumulation of step by step, they will not be able to talk about any ability to resist risks.

I have come to realize that if you want to be really successful, you must find a direction that you can do and do well.

However, since China has been engaged in the market economy for nearly ten years, I can think of other people too. Where can I find such a project?

In the winter of 2000, when the economy was in a state of poverty and mental agony, I thought of escaping - evading the cruelty of urban competition and avoiding the eyes of friends and relatives.

I choose self-help travel.

Pack your backpack and go all the way.

From Castle Peak to Gobi, from Gobi to grassland, from grassland to the sea......

It is the time when Chinese outdoor sports are surging. I am not alone on the road.

On the top of the snow peak of the Qinghai Tibet Plateau, I finally found the vast expanse of heaven and earth on the one hand, and at the same time felt the insignificance of life. At that moment, it seemed that the whole body and mind were completely liberated, and the mood was clear and clear.

Years of business experience have made me understand the fact that there are many people crossing the river, and there is business on ferry.

So I thought, if we go out for outdoor sports, will there be any business opportunities?

With this question, I went back to Chongqing and began a conscious investigation.

I also learned about the outside situation through my overseas relatives and friends.

I am very excited by the information back to me: in foreign countries, people regularly go to the wild to do adventure travel activities, and have formed a relatively mature market in China. The market has just started and everything is still in the making.

I am sensitive to the fact that a great business opportunity is coming!

In order to gain more control of the market, I frequently take part in various outdoor activities. On the one hand, I deepen my understanding of outdoor sports, and on the other hand, I can make friends in many circles.

Outdoor sports are very popular abroad. In China, it is a very noble sport, especially mountaineering.

During that time, all my money was spent on this aspect, not enough, I borrowed it from my friends.

At that time, many people did not understand. I thought I was idle and not working hard.

But I don't have much time to explain, because I believe the final practice will prove everything.

So, in the eyes which everyone doubts or even disdains, I follow my own direction and move forward unswervingly. I believe this time will be a success.

At the beginning of 2001, the entertainment business of Nanbin Road started in Chongqing, and restaurants and bars were booming overnight.

I persuaded a friend to lend me the money with a plan, and then set up the "plank" walking bar on Nanbin road.

The bar is not big, but we manage it with great care. There is no profiteering, but we enjoy it.

Soon, plank became a stronghold for friends who like outdoor sports, and profits grew slowly.

Ten months later, I lost my debt and made a profit of fifty thousand. A year later, I sold the plank two hundred thousand and registered the establishment of Chongqing Tian Qing outdoor sports Co., Ltd. for the first time in this city, I set up a sign for outdoor sports.

After the establishment of the company, after a period of operation, the situation is very good.

With the increasing popularity of reputation among customers, many companies take the initiative to seek cooperation.

My business has gradually expanded to three aspects: first, organize some large-scale outdoor mountaineering activities, sponsored by large companies; two, group tours, outing, companies provide the necessary services, charge a certain fee; three, provide field survival training for enterprises, help employees cultivate team spirit, and deeply feel corporate culture.

The last item is now the main source of profits for the company.

It makes me feel clear that the sky is clear.

More importantly, after eight years of business and business, I finally found a career that I was interested in doing for life, and for the first time I had a sense of down-to-earth.