Clever Poor Students 50 Thousand To 500 Million Stories Of Creating Wealth

Only the customer is the real boss of the company. Without customers, there will be no business. The company will not be able to make profits. If the customer is not satisfied with the company, they will not buy it again. They will break the boss's financial resources, and they will be fired.

In September 1987, Wang went to Xiangtan business school.

At that time, many students from commercial schools were children of wealthy families.

However, the king of the king was not angry, but instead he thought: the money spent by his parents is not a skill, and the money earned by his own brain is the real skill.

One day, Wang filled in a shop near the school to buy textbooks. Suddenly, he heard a quarrel between a male student and a shopkeeper. The boy student said loudly, "the quality of the thermos bottle you sold is not good enough. It hasn't been used for 3 months, and it doesn't keep warm. I'll ask for another one."

Who knows, the owner of the shop is anxious to explain this: "we do not have any bottle flasks here. You should buy another new thermos bottle. I will give you a discount on the price."

On hearing this, the clever King filled his mind and thought that if he sold hot water bottles, he would certainly make money.

Wang Tian began selling small quantities of hot water bottles in Xiangtan, and the market of commercial schools in Xiangtan was basically saturated. He put his eyes on other colleges and universities in the city.

In recent two years, the business of hot water bottle and bottle business has been monopolized in Xiangtan polytechnic schools, and business has been booming. He is no longer the poor student.

At that time, there was a famous enterprise in Xiangtan, that is, the commercial star enterprise, Xiangtan north and south special food company.

When Wang Tian graduated from polytechnic school, he found a lot of information about the north and south special food company. According to what he saw, Wang wrote a letter of up to 5 pages. In the letter, he affirmed the service superiority of North and south.

Similarly, it is pointed out in good faith that there is still room for improvement in business.

In addition, Wang filled up all his selling of hot water bottle gall in his school, and added some thoughts on his own sales.

At the school meeting, the north and South general manager went to Xiangtan business school. In the face of many students, he named Wang to fill in the company to work, and surprised the other students.

In August 10, 1989, Wang came to the north and south special food company to work. Wang's specific job was to engage in the office work and answer the phone. 50 thousand.

Six months later, Wang filled his work experience with a detailed work report, wrote many suggestions in his report, and wrote his own idea of becoming a salesperson.

Soon, Wang Tian's wish was realized. After six months, he became a buyer from a handyman, and he was responsible for the food procurement of the company.

3 years later, Wang Tian was appointed chief of the business because of his outstanding performance.

Under Wang Tian's efforts, he introduced the golden dragon fish oil and Nestle coffee from the joint venture to Hunan, and even Changsha merchants came to the north and south special food company to purchase goods, which had a great impact on the whole country.

In March 1994, Wang filled the initiative and asked for laid-off. Wang Tian decided to continue to do food retail.

He named his company BBK food company of Xiangtan.

There was no money; Wang filled to find friends and family, and finally got together 50 thousand yuan.

At that time, when the food wholesale was done, 50 thousand yuan could only be used for half car vegetable oil.

However, it is difficult for traditional commodities to open up sales and improve their popularity.

At that time, instant noodle sales were great in the whole country, and the instant noodles in instant noodles also had great potential in the market.

Choose to choose, Wang fill choose to do instant noodle business first.

After a series of negotiations, Wang fill has the right to distribute the instant noodles of Taiwan United Group in Xiangtan.

Everything is unexpected and everything is expected. The instant sales of instant noodles to Xiangtan will be surprisingly good.

People who are careful are easy to find business opportunities.

On one occasion, Wang filled out a market investigation from Xiangtan County, not far from Xiangtan, and found that unified instant noodles could not be found in Xiangtan County town.

In order to change this situation, we have a firm foothold in the wholesale market. Smart Wang Tianyi changed his way of sitting and selling, and he took the lead in stepping on the tricycle.

He led the salesmen around the streets of Xiangtan, walked out of the Xiangtan County town, and even stepped into the city of Xiangxiang, far from Xiangtan.

Everywhere, Wang Tian left his card.

This sales way is surprisingly good. In less than half a year, Wang has built about more than 800 distribution terminal networks, and has won support from many suppliers.

More importantly, his reputation as "BBK" is getting bigger and bigger.

With the continuous expansion of sales network, capital has become a major factor restricting the development of BBK company.

If there is no strong financial support, it is difficult for the market to become bigger and stronger.

In order to make loans to the bank, Wang fills a lot of credit. For private loans, Wang fills never in arrears.

In order to introduce the right of distribution of golden dragon fish oil, the king who filled in funds at that time would have exhausted his brain.

At that time, at least 500 thousand yuan was needed for each batch of golden dragon fish oil.

He thought of a good way to negotiate with another merchant in Xiangtan.

When Wang fills in to purchase, the other party advances 250 thousand yuan to him. When Wang fills the goods almost the same time, when the funds are returned, the other party wants to pfer the goods, and Wang fills the money to the other side.

Every time I go back to business, I do credit every time I do business.

Stagnant capital has gained double benefits through this turnover.

So Wang filled and quickly sold the distribution rights of the Golden Dragon.

At the end of 1995, Wang Ying discovered an unobvious news on an economic newspaper in Guangdong: Yangcheng is going to organize a high-level seminar on China's retail industry, mainly discussing the development path of China's state-owned retail industry.

At the meeting, the head of the State Economic and Trade Commission put forward the theme of "developing chain supermarkets as the development direction of China's retail industry". At that time, the concept of "chain supermarket" was heard. Wang filled felt that the "chain supermarket" was the business philosophy and development goal of its own company.

In order to get a first-hand experience, Wang fill went to the first retail store in Guangdong, which was opened by the Japanese, and the business scene was so hot that he decided to run a supermarket in Xiangtan.

After he returned to Xiangtan, Wang filled Market Research and supermarket development plan immediately.

He spotted the commercial Wang Fu, a state-run food and meat mall, which was then located in the downtown area, which has been on the brink of collapse due to poor management.

In negotiations, the other side's conditions are relatively harsh.

We should accept the placement of laid-off workers.

After consideration, Wang Tian decided to receive 40 reemployment workers.

After the news spread, many people think that Wang is too risky.

On the night before the official opening of BBK store in Jiefang Road, Wang did not sleep well. He had been worried about whether the opening business was hot.

He was pleased that the opening of the business made him realize the business opportunities brought by the advanced business philosophy.

When the shop door was not opened, the door was crowded and crowded, and people queued up consciously.

Over the years, when Wang had filled in such a breathtaking scene, he felt he had won again.

The opening up of BBK supermarket chain is hot, so that other businesses in Xiangtan see business opportunities, triggering a new round of business disputes. Some businesses are following BBK chain store operations, forming pressure on BBK.

In order to avoid vicious competition, Wang Tian decided to seek community development in small and medium-sized cities and county level cities.

This is based on buying now; looking ahead to the future development plan, Wang fills up the development strategy of "encircling the cities by the countryside".

In January 28, 1998, warehousing and shopping, low cost operation and low price operation were used as warehousing enterprises. The opening of BBK Lan Yuan Plaza was completed. Wang spent a lot of money and spent about 200000 yuan on introducing advanced software information system to deal with the information of goods entering and selling faster and more accurately. Low price promotion has opened up a new bright spot for the opening of BBK Lan Yuan Plaza, and the customer broke through the door. Wang Tian once again created a miracle in Xiangtan's business.

We will expand step by step and step by step towards glory.

Wang filled the business tentacles and extended to the surrounding cities, Zhuzhou, Changde, Yueyang and other places with the "BBK" Plaza. In January 1999, Wang filled the company from Xiangtan BBK food company to Hunan BBK supermarket chain Co., Ltd.

Over the past few years, Wang filling has developed into one of the largest supermarket chains in Hunan Province, with branches distributing all over the province.

In March 25, 2001, at the 100 China Conference on chain industry held in Beijing, BBK ranked the fifty-sixth among the top 100 chain enterprises in China. It became the only enterprise in Hunan Province, and was awarded the AAA level credit unit awarded by Hunan Construction Bank.

He can never be satisfied with his career.

He has his own business vision: by the year 2005, BBK will focus on Xiangtan.

There are 80 hypermarket stores, and some 110 chain stores, with an annual turnover of 5 billion yuan.

Wang wants to make "BBK" the "WAL-MART" of China.

On the development strategy, BBK implemented the layout strategy of taking Xiangtan as the center and taking the rural area surrounding the city as the center, taking the expansion plan of concentrating troops, avoiding strong enemies, breaking through and steadily advancing, thus avoiding the brutal competition of the strong enemy and gaining the dominant position in the market competition.

On the development strategy, the company will take the road of low cost expansion.

Although BBK has a large chain store and distribution center, there are very few investments in the infrastructure. All shops are leasing or buying the right to operate the site for a number of years, and then they are put into use after simple and clear decoration.

The most important thing is to take advantage of the principle of complementarity and expand cooperation with the former state-owned commercial deficit enterprises.

The specific practice is to make use of the business premises of the former state-run commercial deficit enterprises to inject BBK into brand, capital and management technology, and lay down laid-off workers for re employment.

However, most of the original commercial outlets are located in a good geographical location and have large business sites. The rational pformation and utilization of these establishments greatly saves capital construction costs and shortens the opening hours.

Not only that, the shrewd step high person also rents a portion of the market to the enterprise itself for the way that the enterprise does not manage the goods and projects, both make up for each other, make use of the role of the passenger source together, and get some rent from the leaseside, thus further reducing the rental cost of the site.

At the same time, they always pay attention to the reality and make full use of the existing facilities.

In the education of employees' business philosophy, BBK stressed that only customers are the real owners of the company. Without customers, there will be no business, and the company will not be able to make profits. If customers are not satisfied with the company, they will no longer buy goods at home. They will break the boss's financial resources, and they will be fired.

In order to ensure the implementation of the "center", the company has also formulated a series of safeguards to ensure customer satisfaction.

The first is to guarantee the quality of goods; two is to strive for cheap and save money; the three is to increase the variety of commodities according to the needs of customers; four is to create a spacious and comfortable shopping environment; five is to guarantee the interests of customers absolutely, and emphasizes that when the interests of customers conflict with or against the interests of the company, we must first ensure and protect the interests of customers.

Sometimes customers accidentally break things, and they can not make customers pay for them.

BBK not only requires employees to deeply understand the connotation of this concept, but also to embody this "guarantee" theme in practice.