21 Year Old Girl, 30 Thousand Yuan, Became Boss.

The first prize of the Nanjing entrepreneurship award was picked up by a 21 year old girl. She also won a business bonus of 16 thousand yuan. How did the girl named Cheng Xi go to the road of success?

How does she manage her own business at a very young age?

What is the story of her bitter taste behind her?

In the street facade of 7, Tongji street, there is a very modest two storey facade. The top of the lintel is the light box of the Nanjing spectacle Garment Co., Ltd. in the doorway. In many facade houses, Cheng Xi owns the clothing company. It is not very conspicuous. When the reporter enters the shop, he can see that the room is basically undecorated, and all kinds of fabrics and clothing are hung up with small rooms. The shop is crowded.

In the office of the two floor Cheng Xi, there are also several simple desks, which are full of various fabrics, with various kinds of clothes on top.

In the working gap, Cheng Xi told reporters about his own business story.

In 1997, she began to start her own business with 30 thousand yuan. After graduating from school in 1997, she did not have a steady job. So she worked as a salesperson in the Confucius Temple mall, engaged in clothing retailing. In her work, she gradually acquired knowledge of clothing production and sales, and learned about market demand in the process of dealing with various customers, and accumulated some experience in the market.

Six months later, at the beginning of 1998, smart Cheng Xi decided to set her own door and walked out of the first step of entrepreneurship. She borrowed 30 thousand yuan from her parents and opened a small clothing store. The market was good. The second month shop began to make profits. The clothing store developed steadily for two years, and the funds accumulated. Cheng Xi knew more about the clothing market.

In the short period of 5 months from May to September, the small garment factory lost about 200000 yuan, and the money earned by Cheng Xi in a few years lost everything. But Cheng Xi, who was so sad, did not bow. She thought calmly that the failure of the business was due to the backwardness of the personnel, fabric and management. So she recruited experienced management personnel, consulted experts for knowledge, worked in the daytime, studied business management courses in Universities in the evening, and borrowed 70 thousand yuan from her parents and relatives in order to make a comeback. The company began to gradually get out of the trough, and by the end of 01, enterprises began to lose money. In 2001, with the support of her family, she founded Xiaoxi garment factory, resulting in lack of funds, knowledge and management.

After 2002 years of identifying and positioning large enterprises, the development of garment factories has been relatively smooth. Enterprises have stepped into a healthy development track, and personnel, capital and market have been gradually enlarged. Enterprise equipment has been started by the first two high-speed single sewing machines. At present, enterprises have achieved orders, production and sales. Machinery and equipment have imported machine for pressing imported from Japan. Enterprises have 7 stores and wholesale counters in the city, specializing in marketing their own Xiaoxi and spectacle brand clothing. These garments are made of popular clothing and sell well.

At the beginning of this year, Cheng Xi renamed the original enterprise as a wonder clothing company, and registered his trademark. At present, the annual output value of the company is about 1500000 yuan, employing 56 employees, including 32 laid-off workers.

Cheng Xi said that laid-off workers have disadvantages, but they are steadfast, diligently, cherish their hard won jobs, and are completely competent for their jobs after study. This is also a manifestation of enterprises' return to society.

Chen Xi, through the express, told the sisters who wanted to start a business that they must be bold enough to try and identify their own positions. They should stick to it and enjoy the entrepreneurial process.

Cheng Xi has not been satisfied with the development of the 50 franchised stores in 3, but she is not satisfied with the development of enterprises. She believes that entrepreneurship can change her life. In the process of starting an undertaking, her personal value can be fully reflected. In 3 years, she will set up 50 small orders and sales clothing stores in Nanjing, but Cheng Xi understands that her business is still in the start-up stage and has limited strength. She said that the network will be mainly located in the residential area, not in the commercial network, first because of the cost problem, and two, because its product positioning is popular.

Now, though the company has already made a big start, she still runs between the outlets, factories and business units every day, and constantly adjusts her products and marketing methods according to the market changes.

"We are not like big enterprises, we can only make specialized clothing, even if the profit is small," he said confidently. "We do not only make group clothes, but we can do the right thing when we have personalized clothes. If we have scale, we will make profits. We will gradually expand."