The Sister-In-Law Left The Country'S First "Perfume Bar".

Many fashionable young people like perfume, but few people find business opportunities to make money by using the psychology of people like perfume.

There is such a person at the moment. She has not only opened a perfume bar in Chongqing, but also made full use of the psychology of people who like to "stay fragrant". By adding perfume to clothes, ceramics, hotels, and so on, they earned a pot full of money in one fell swoop.

Luo Manli, 35 years old, was born in an ordinary family in Chongqing.

When he graduated from high school in 1985, he came to work in a restaurant in Chongqing.

At that time, Luo Manli was doing odd jobs like washing vegetables, washing dishes, cleaning and cleaning in restaurants. He got up every day until 10 o'clock in the evening.

Luo Manli is a very ambitious girl. She is not satisfied with doing such chores all her life.

She wanted to find a way out for herself, so she thought about learning a technology.

After that, she learned the ingredients in the clearance.

However, the same ingredient is made, the boss and her ingredients are obviously different, the taste is also qualitatively different.

To this end, she began to concentrate on the preparation of seasoning.

Later, Luo Manli grasped the essentials of seasoning, and accumulated some business experience. Then he rented a facade at the door and opened the "manly noodle restaurant".

Although Luo Manli's noodle house is only 7 square meters in size and shrug and narrow, it is refreshing and sanitary inside the noodle shop. Besides, she has made the ordinary Chongqing spicy and spicy flavor the ultimate. Therefore, when the noodle shop is opened, it is welcomed by ordinary people such as the "bang bang army" and so on. When the business is good, the noodle shop can sell more than 100 kilograms of flour a day, with a monthly income of over one thousand yuan.

At that time, it was not a small sum.

Luo Manli's business is getting better and better, and the noodle shop has been renovated. She has begun to seek greater development.

However, just as she was looking forward to a better future, in 1990, her location was demolished because of the urban pformation.

Since then, she has rented a facade and has been running cosmetics for a period of time, but her business is far behind.

Look at this way, in 1992, Luo Manli went through a market survey and changed into a clothing business, and this was done for ten years.

Ten years of business competition, although Luo Manli did not earn money, but in the field of grinding, but exercised her very strong market insight.

In 2001, when the Chongqing Nanbin Road commercial street was completed and officially inviting foreign investment, Luo Manli felt that the opportunity was coming. So he decided to switch to another way.

Nanbin Road Commercial Street is the golden section of Chongqing. At that time, although the commercial street had just been built and the flow of people was not large, the romanan road was bound to flourishing, so it decided to invest in Nanbin Road commercial street.

What do you want to invest?

Luo Manli took a lot of thought.

Most investors have chosen catering and leisure projects, while Luo Manli feels that these traditional items are very stable, but they are hard to keep their feet in the fierce competition. She wants to do something new, but what kind of projects are fashionable and profitable?

Luo Manli told her friends about her idea. Everyone thought the industry was both avant-garde and fresh, and the market prospect would not be bad.

So Luo Manli read a lot of information on the Internet, learned a lot about the market of perfume, and so on, and decided to invest in perfume.

At the beginning of 2002, Luo Manli rented a more than 100 square meter area in Nanbin road with the price of more than 10 yuan per year, and pioneered the first "perfume bar" in China.

Luo Manli's "perfume bar", which is very warm and peaceful, is filled with all kinds of perfume samples. The whole room is overflowing with attractive fragrance.

"Perfume bar" is mainly based on young guests. They can go to the bar to have tea and chat, and enjoy the feeling of aromatherapy.

Besides, it also provides more than 100 fragrances and perfume materials to the customers who need it, and can deliver thousands of fragrances.

Customers can choose perfume and perfume materials as well as finished perfumed perfumes in the store, and can also be self allocated.

Just spray the selected perfume on the test paper and put the test paper in the high glass.

After the opening of the "romantic bar", people heard that Chongqing had come out with a very fresh fragrance. Some young people poured in. Hundreds of people filled the more than 10 tables with a unique flavor.

In the perfume bar, you can taste and appreciate all kinds of perfume and moving music. The lowest consumption is 10 yuan.

Besides, consumer goods such as tea, coffee, juice and red wine were also prepared.

Because of the all night business, the "perfume bar" also has fruit snacks.

What is unexpected is that the first day of the opening of the perfume bar is about 5000 yuan.

This surprise greatly stimulated Luo Manli's enthusiasm.

In fact, some young people who spend their time in perfume bars do not know what kind of perfume they are suitable for.

Luo Manli will be enthusiastic to guide them, what kind of perfume is suitable for any character, and what perfume should be sprayed on.

For example, rose fragrance is suitable for romantic girls; Osmanthus fragrans is suitable for restrained girls; sandalwood is suitable for melancholy and delicate girls; wild lily is suitable for rebellious girls, it can make people full of proud and independent temperament, just like the lonely fragrance in empty valley.

Luo Manli is willing to serve as a "perfume consultant" for her customers, and has also won many visitors for her perfume bar.

It's not surprising that the hot business lasted for a period of time, and her business began to plummet. Soon, the more than 10 tables usually only sat on a few people.

Luo Manli asked the guests who came often. The guests told her that people here were not so interested in people. They didn't know much about the place.

After listening to the customer's explanation, Luo Manli suddenly realized that she had decided to change her business strategy, on the one hand, to expand her influence, and to adjust her way of management on the one hand.

She firmly believed that as long as people knew her "perfume bar" and realized the benefits here, there would be no shortage of guests.

In order to expand the influence of "perfume bar", Luo Manli spent money on advertising in the local media.

Luo Manli's work is very effective. These propaganda not only attracted a large number of people, but also made her "perfume bar" famous overnight.

At the same time, Luo Manli also read from the Internet that many companies introduced perfumed businesses to make clothes more fragrant and less investment.

So Luo Manli bought a spice machine from a Technical Developing Company in Beijing, and returned some fragrances such as sweet scented osmanthus, rose fragrance, lemon fragrance and international fragrance, then perfumed the costumes and accessories for the customers, charging 10 yuan at a time.

No need to spend too much money, you can use your favorite perfume, many people go to Luo Manli's "perfume bar".

In this way, Luo Manli's "perfume bar" quickly became popular.

Luo Manli again played the slogan of "free scent", first attracting customers to the shop, using perfume to "open up the stomach", and then selling wine to eat, so that customers can feast their eyes in the aroma.

In this way, many guests came to the "perfume bar". Some young people also brought perfume to the perfume bar as a new fashion life.

Luo Manli's "perfume bar" once again became popular. In order to consolidate the old guests and attract new customers, she soon launched a membership system, which stipulates that all members spend 20 percent off of their fees in perfume bar.

Finally, Luo Manli's painstaking efforts to win a rolling source of money - "perfume bar" business is good, a month's income can exceed 100 thousand yuan.

At this time, Luo Manli's "perfume bar" is well known in Binjiang Road, but it is not yet known to many college students in Chongqing.

In order to attract these college students, Luo Manli promised foreign students that they could enjoy twenty percent off benefits from college students' certificates when they went to the "perfume bar". On weekends, the perfume bar had 10 yuan consumption system. These measures soon won the welcome of university students.

The arrival of the college students has promoted the quality and popularity of the perfume bar. After these college students were over, Luo Manli invited a professor from Sichuan Fine Art Institute to pack the perfume bar carefully.

Walking into the perfume bar, you can not only feel a strong cultural atmosphere from the murals, chandeliers and bar tables, but also suddenly come up with a long absence of warmth.

After opening up the student market, Luo Manli felt that if he wanted to enlarge his business, he would add all kinds of perfuming to various industries. In that case, the market would become infinitely great at once.

Luo Manli reckons that if you buy some flavoring machines on your own, buy more spices, give each shop a dry cleaning shop, a beauty shop, a perfume machine, a pound of perfume, teach them how to use it so that everyone can benefit from it and earn another spice fee.

Luo Manli worked with a Beijing science and technology company to supply her spices and spices at wholesale prices.

Luo Manli, through friends and acquaintances, hired several salesmen, and with her own efforts, pushed all the spices and spices out.

Luo Manli focused on those dry cleaners, car washes, curtain processing shops and clothing retail processing shops.

Luo Manli's service is very timely, call on the spot, incense on the spot, fully protect the business volume.

At the same time, when Luo Manli launched the project, he also strives to achieve the best after-sales service.

Because those customers will bring her another business.

In Luo Manli's opinion, the owners of dry cleaners and car washes are both bosses and customers. They feel that the flavoring will bring them profits, and they will give you free publicity.

Luo Manli's operation means grabbed the hearts of the guests at once, and in turn, the perfume bar passed the guests' word of mouth and constantly recommending, so that their fame spread farther and farther. Business was simply too good. The turnover was nearly ten thousand yuan per day. She had to recruit more than ten attendants to come to the running hall.

The boom of Luo Manli's business has led to the continuous expansion of the scale and the submission of a facade next to the perfume bar. It has opened a fragrant bar and tea bar, which can chat, make friends, smell incense and eat Western food.

Because "perfume bar" is next to the Yangtze River and condescending, it has become an excellent place for people to chat.

Luo Manli changed the "perfume bar" to the viewing style "smell incense bar", and the guests came up immediately.

Not only that, but also "fragrance bar" provides a perfume menu to indicate what kind of perfume you should smell and what kind of food you need to get into it.

You can hear the waiter recommending to the customer like this: "this aroma is mixed with sawdust and weeds. I suggest you order a steak next."

Luo Manli is now planning to open his chain store and push the perfume bar to all parts of the country so that more young people can enjoy this fashionable new life.

A person who often patronized perfume shows that perfume is popular among young people because it is not interfered by perfume brands. It advocates a perfume culture based on perfume and has won the trust of consumers.

Now, Luo Manli has become rich by virtue of his wisdom and has passed through the little perfume bar. The days are getting moist and enviable.