"Hua Xianzi" Creates Wealth

With the improvement of living standards, more and more people, especially urban white-collar workers, like to buy a bunch of flowers to beautify the living environment. But when the flowers fade, the owners often do not have time to go to the flower shop, and the beautiful vase is stuck with "broken flowers and fallen flowers", which really spoilt the scenery. "Hua Xianzi"

He Lingling, a working girl from Hunan rural areas, has done the job of changing flowers instead of others. Not only has he got a firm foothold in the city, but he has earned a lot of money, and has been praised as "city Hua Xianzi" by many white-collar workers.

When He Lingling failed in the college entrance examination, she followed a couple of sisters in the village to work in Zhongshan, Guangdong. Later, she followed cousin to Changsha and entered a company.

One day, He Lingling went to a friend's house to play.

My friend's house was neat and clean, and there was a bunch of flowers in the vase on the table. Unfortunately, this bunch of flowers had dried up.

When friends saw He Lingling staring at the vase, he explained, "work is too busy, and flowers do not have time to change."

When He Lingling saw his embarrassment, he deliberately teased, "how about I buy flowers for you?"

You'll have to pay for the service. "

When she saw her face seriously, she didn't seem to be joking. She said with a solemn expression, "really, if you really want to do it, I will give you 10 yuan at a time."

Although this friend spoke very seriously, He Lingling's intention was only to make jokes, but he didn't take this matter seriously.

But something soon happened to her, so that she could not help touching.

It's a beautiful spring weekend. The company's administrative department organizes outing activities.

In the evening, the female manager invited all the colleagues to sit at her house. As soon as she entered the door, He Lingling found that there was a delicate vase in the sitting room, but it was a pity that it was empty.

When she was puzzled, a colleague asked the manager, "chief, your vase is not inserted. Is it really a display?"

The manager smiled and said, "you see, I have no time to buy flowers, but I haven't gone to heart for several times.

If someone specially provides services for flower selling or flower changing, I promise to be the first customer. "

When he heard the manager say this, He Lingling suddenly saw the light: why do these white collar workers do not have time to buy flowers?

If someone buys flowers for them, maybe it's a good way to get rich.

Besides, we just need to run our legs. We need neither money nor culture and technology to do it ourselves.

Second days later, He Lingling told her cousin what she thought.

My cousin thought about it and thought it was a good idea. There are millions of people in Changsha. Among them, there are about one hundred thousand white-collar workers, and the market potential is not small enough to encourage He Lingling to give it a try.

A few days later, He Lingling submitted a resignation report to the manager.

In the case of He Lingling's resignation, he was told that he was going to quit his job, and that he had done the job of changing flowers to people.

Take advantage of this opportunity, He Lingling said naughty: "manager, you should not refuse to become my first customer?"

The manager smiled and said, "what a ghosts!

Can I still refuse you?

In this way, He Lingling successfully took the first customer.

With He Lingling as the breakthrough point, she used her good interpersonal relationship to develop more than ten white collar people who love flowers.

Since then, He Lingling has bought flowers from florists regularly to suit them according to their preferences and requirements, and then collected a certain fee each time.

He Lingling spent 4 weeks in a month.

If the charge is 5 yuan, each person will pay her 20 yuan a month, so that more than 30 customers can reach the salary level before resigning.

In this way, He Lingling suddenly felt confident and decided to go all the way.

Next, He Lingling called the first friend who asked her to change flowers. He asked, "when do you want to change flowers?"

The other side was stunned for a while, and He Lingling mentioned what he said about changing flowers that day.

When the friend heard it, he said it happily, and introduced several colleagues and friends who wanted to call for flowers.

In this way, He Lingling has increased more than 10 customers.

Relying on this rolling development, He Lingling's income exceeds her level at work at less than two months. But how can we further expand our business?

At the moment, the relationship between them can be mobilized. Can we find a quick way to expand our popularity?

At the very beginning, He Lingling wanted to advertise in newspapers, but later he thought of leaflets in the streets or advertisements in residential areas, but none of them were ideal.

One day, He Lingling had just changed a post to a customer and met a postman. He Lingling had an idea: my customers are all white-collar workers at a higher level. They usually like to read newspapers. If I put the advertising card in the newspaper to send the postman to me, will it get twice the result with half the effort?

So He Lingling found the post office of the post office, and handled the procedures of sending the advertisement well.

On the way home, He Lingling found a lot of people buying newspapers when he passed a newsstand. Most of them were white-collar workers from nearby offices.

He Lingling realized that not all white-collar workers subscribe to the press, and some people like to go shopping on their own.

She had a good idea again.

She went to the front of the newspaper and asked whether the stall could send her an advertisement card when he sold newspapers and magazines. She could pay the stall fee in lump sum according to the sending amount of the business card, and the owner agreed.

After so much "wide talk", He Lingling's reputation as a flower changing business is really famous. The phone call to change her flowers has been ringing all day. By the end of 2003, He Lingling's customers have increased from the first more than 20 to more than 300, and the monthly income has reached 6000 yuan.

With the increasing number of customers, Hua Xianzi has become more busy. "He Lingling" is more busy.

After the Spring Festival in 2004, she ran an average of more than 60 customers every day, while most of the customers were not concentrated. Some were in the East and some in the West. He Lingling was often busy and sometimes even lunch.

Even so, she still makes mistakes from time to time, not to forget the house, to leave the house, or to make the flowers ordered by the customers. Many customers begin to complain.

This made He Lingling very upset. On the one hand, she hoped that the more the customers, the better. On the other hand, she hoped that her services would be able to keep up with them, so as to avoid the loss of customers.

In the morning, He Lingling just sent flowers from a villa district and met the last delivery man.

She suddenly realized that the nature of the postman's work was not similar to that of herself.

How can he be busy and not messy?

He Lingling hurriedly consulted the postman.

The postman said, "this is very simple. You slice all the customers according to the location of the area, then choose the most convenient route, and connect them from near to far. When you go down this route, the task of one day is successfully completed."

He Lingling was suddenly enlightened.

That night, He Lingling divided the second day running customers into pieces on the paper, and chose the quickest route in comparison with the map.

On the second day, He Lingling walked along the line marked on the paper.

After running all the customers, he saved 2 hours more than usual.

From this incident, He Lingling deeply realized that the same thing could be completely different if he skillfully arranges.

It seems that everything has its knowledge.

One time, when He Lingling took flowers, she found another worker sister was also picking flowers. Judging from the amount, packaging and variety of flowers she took, He Lingling decided that she was also a "flower girl".

He Lingling was shocked that he thought he was the only one who was engaged in this business.

He Lingling thought that if we want to win the market in competition and win customers, we have to see who has good service quality.

After He Lingling, he consciously came to read some books about Floriculture and flower preservation after work.

In this way, she realized that there was still so much knowledge in it. He Lingling decided to impart knowledge of flowers to her customers. While teaching her customers the way to freshen flowers, she also suggested different kinds of flowers for every customer's room decoration and different decoration styles.

Because of the method of He Lingling teaching, the flower preservation period has been extended, and the flowers have been changed 4 times a month. Now only 3 times are needed. This will directly reduce the customers' purchase expenses.

He Lingling also taught guests how to choose flowers specifically, which are very popular with customers. Many customers praised her as "Hua Xianzi" in the city.

He Lingling soon took up his mind in price.

She wants to deal with florists every day, and the demand for flowers is large. Although the price is not related to her, nor does she have to bear it herself, why not save money for her customers?

She found the florist and offered to offer it at a wholesale price.

For such a big buyer like He Lingling, florists are unwilling to give up, of course, and have agreed to her request.

In this way, the cost of buying flowers is reduced, and the service is getting more and more perfect, so her flower changing service is more popular.

Now, customers have developed to more than 700 households, and their monthly income has reached more than 1.5 yuan. Because a person is busy, He Lingling has recruited a "flower girl" in the local area. Next, she wants to buy a used car for flower delivery.