Laid-Off Women Workers Pickled Salted Vegetables Into Millions Of Rich Women.

Feng Yan succeeded, but she had new troubles.

She told reporters that with the increasing popularity of the "next door neighbor pickles", many domestic provinces, even South Korea and Japan, came home to buy them, but because of the restrictions on the venues and raw materials, Feng Yan had to decline them one by one.

In Yunnan, a laid off female worker began to pickle and pickle vegetables and become a rich woman worth millions.

"Laid-off is not equal to unemployment. As long as we identify our position, we will succeed."

She said.

In December 17th, China reported that "laid-off is not equal to unemployment. As long as we identify our position, we will succeed."

This is what Feng Yan often said.

Now, Feng Yan's greatest wish is to make the "next door neighbor" pickles grow bigger and stronger, so that "Tujia dishes" rush out of Yunnan and rush out of the country.

China's financial insider reporter Feng Yan first saw her in a pickle factory.

The first impression of her quiet and delicate appearance with a pair of glasses is that her book is full of air. It doesn't look like a million dollar female boss.

Although Feng Yan's Pickle factory is small in size, the layout is neat and the hardware is complete.

Sterile workshops, laboratory, cleaning and disinfecting rooms, cutting rooms and ingredients are clean and tidy.

The laboratory staff are busy making final quality checks for the salted vegetables to be sold.

In the central part of the factory, there was a lot of green vegetables.

Feng Yan said that in order to ensure the taste of pickled vegetables, it is essential for the greens to process the yellowing process.

When Feng Yan picked up her pickle, he immediately opened the box: "sour pickled vegetables taste pure, all raw materials are pollution-free vegetables in eight Street town."

The raw material of hot pepper is also purchased from several towns nearby, and the quality is guaranteed.

Pickled garlic is also a classic garlic from Binchuan, Dali. "

Under the warm invitation of Feng Yan, the reporters tasted some special pickles produced by their factory, and the results were sour, spicy, sweet and crispy. They enjoyed their mouths and mouths after eating.

At the age of 26, he applied for laid-off and start-up business. Feng Yanyuan was an instrument maintenance worker in Yunnan chemical plant.

In 1999, factory efficiency declined, and many colleagues laid off.

"Instead of passive acceptance, it is better to take the initiative."

Feng Yan thought of his way out and decided to use his diligent hands to break out of a world of his own.

So she took the initiative to apply for laid-off to the factory leader. That year, Feng Yancai was 26 years old.

Because of the little pickles salted by their mothers, many people have come to buy them.

Many customers often remove pickles after they buy them.

In desperation, they had to go back and buy it again.

Feng Yan saw this way, decided to inherit his mother's craft, and broke into a road of re employment by pickling salted vegetables.

But when she told her thoughts to her family, the family did not support it very much.

It's hard for a weak woman to start a business.

The mother thought her daughter's idea was good, but it was very complicated to run a factory. Where was the money?

Where is the workshop?

How is the sale?

All kinds of reality make mother very upset about her daughter.

He dried up his tears and continued to do his work. Despite his family's worries, Feng Yan was stubborn.

At the end of that year, Feng Yan rented a 80 square meter workshop near the Yunnan chemical plant. She recruited two laid off women workers and set up their own factory, Feng Kei pickles factory.

The family did not expect that Feng Yan, who had always been shy, had such great determination.

So they began to support her.

Feng Yan, who had never pickled pickles, began to learn from his mother to salted all kinds of pickles.

The mother is from Guizhou. The spicy chilli is used in traditional formula. The spicy flesh is rich in meat and crispy in taste.

Feng Yan began to learn from bad food. When she was cutting spicy fruit, she was often blurred with tears.

Her husband was very distressed to see her like this, and advised her to give up many times, but she just dried up her tears and kept on insisting.

In the short time, Feng Yan learned all the skills of his mother and was better than the blue.

In the first place, she has a setback, though her pickles are delicious and clean.

But if we want to push the market, where is the market?

An important reality is placed in front of Feng Yan. She has to consider the market positioning of products.

After careful market analysis, she found that numerous restaurants in Kunming demand a lot of salted vegetables every day, and these pickles are wholesale from large and small farmers' markets.

So she and his mother were selling their pickled pickles on various farmers' markets in Kunming.

However, the quotations of these wholesalers almost made Feng Yan "drop glasses".

Pickles are 1.1 yuan a kilogram, and spicy spicy fruit is only 1.5 yuan.

If this is the price, do not say it is profit, even the cost will be lost.

There are too many kinds of pickles in the farmers' market, and the prices are much lower than those in Feng Keji pickles.

After careful observation, Feng Yan found that the main reason for the low price of pickles in the farmers' market is the phenomenon of "shoddy" in most pickles.

For example, the chopped turnip is chopped and mixed into all kinds of pickles, so the cost is much lower.

Although Feng Yan could also do so, she felt that she could not be unconscionable to entrap consumers.

After entering the farmer's market, she turned her eyes to the hotel and restaurant.

Feng Yan and his sister went to Kunming to visit the WAL-MART supermarket on the day when the "local salted vegetable" broke into the supermarket to "drive" the famous brand 2000 year.

Careful she noticed that people had to queue up to buy things here, indicating that the market share of this piece was not small. If they could get in, they would have hope.

She immediately came to the supermarket department to sell her Feng Chi pickles.

After a while, the supermarket finally agreed to give her a booth less than 1 square meters.

At that time, there were only six varieties of Feng Keji pickled vegetables, and the next to the Feng Keji pickle stand was the famous Beijing Liu Bi Ju salted vegetable.

Although the opponent is "big card", Feng Chi's pickles are finally favored by consumers with the advantages of good hygiene, excellent quality, pure taste and reasonable price.

1 years later, Beijing's Liu Bi Ju pickles were quietly removed, and Feng Kei pickled vegetables finally set a firm foothold in the supermarket.

Subsequently, Feng Kei pickled vegetables entered the chain stores such as Carrefour and metro.

At present, all supermarkets are selling Feng Yan's pickles, up to more than 30 varieties, and her booth has expanded from less than 1 square meters to nearly 10 square meters.

In 2002, in order to adapt to the expanding market demand, with the support of women's federations at all levels, Feng Yan successively applied for 100 thousand yuan of small loans and invested 200 thousand yuan to build a new factory.

In 2004, Feng Chi's Salted vegetable factory was renamed Kunming Sijiqing Flavor Food Co., and Feng Chi pickles were also renamed "next door neighbor pickles".

After 8 years of hard work, the scale of the factory expanded to more than 1000 square meters, and the varieties of salted vegetables increased to more than 50, and the output value reached 1 million 200 thousand yuan.

Feng Yan has succeeded in learning how to behave. Now, in supermarkets in Kunming, supermarkets and consumers will thumb their thumbs whenever they mention her "next door neighbor pickles".

And the department managers of the supermarkets often advise Feng Yan to ask her to take over the packaged vegetable items, but Feng refused politely.

When the reporter asked her the reason, she said, "a person can only do one thing well in his life. He must learn to behave before doing things, and other suppliers will not be easy."

This is what Feng Yan said.

It is because of her kindness and sincerity that she not only won the market, but also won the hearts of the people.

"If it hadn't been for her, I really don't know how to live in the future."

She heard that the reporter came to interview Feng Yan. The workers in the factory told reporters that her husband and Feng Yan were colleagues. Because of poor health, they had been retired at home. Two children had nothing to do, and the other was still studying. The family's financial situation was very tight.

Feng Yan knew the situation and offered her to work in the factory.

Although the factory had no benefit at the very beginning, the first sentence Feng Yan said to her on the first day of work was unforgettable for her.

Wang Fengxian, 70, is an ordinary rural woman in North China. Her family is financially difficult.

After knowing Feng Yan, she was sent to work in the factory and arranged for her to do some simple work of cutting vegetables.

Over the years, Feng Yan's factories have absorbed laid-off workers, unemployed workers, unemployed workers and 58 surplus rural labor force.

Feng Yan was also named "the leader of women's innovation industry" by the provincial and Kunming City, and the national "women's achievements". She also scored 30 points in CCTV news and achieved third good results in the two sets of "passion entrepreneurship" competition launched by the Central Committee.

Feng Yan has succeeded, but she has a new annoyance.

She told reporters that with the increasing popularity of the "next door neighbor pickles", many domestic provinces, even South Korea and Japan, came home to buy them, but because of the restrictions on the venues and raw materials, Feng Yan had to decline them one by one.

She talked about her family. It was hard for her to start her career with tears for the first time.

Feng Yan told reporters that although she succeeded, there were several hands behind her behind selflessly supporting her, which not only made her feel warm, but also gave her a steady stream of powerful driving force.

My family's support is hard for me to forget. If it weren't for them, I wouldn't be able to support it today.

Their support is the greatest asset in my life. "

Speaking of his family, Feng Yan wept for the first time: in order to support her to set up a pickled vegetable factory, the elderly parents were willing to work in the factory.

In winter, parents even wash vegetables in icy water.

In the past few years, small trucks could not enter the city in the daytime, and delivery to Kunming could only be done at night.

Because Feng Yan could not drive, his brother was obliged to help her deliver and enter the raw materials, and returned to Kunming very late every day.

All men say that there is a woman behind a successful man, but behind Feng Yan there is a husband who silently supports her.

In 2003, the company where her husband ROK's army also went bankrupt, and from then on, the husband became Feng Yan's "good wife". He took up all the pportation, goods and procurement work in the factory.

This handsome middle-aged man is not good at talking. When the reporter talked to Feng Yan about him, he simply said that if he could help his wife, it would be worthwhile to be tired again.

In order to support his relatives in silence, Feng Yan decided to make his career better.

Speaking of the future development of enterprises, Feng Yan said that she was full of affection for the hot land of tranquility. The next step is to solve the problem of raw materials through the mode of "company + base + peasant household", so as to drive more local people to become rich.

At the same time, "next door neighbor pickles" bigger and stronger, so that "soil salted vegetables" rushed out of Yunnan, rushes out of the country.