"Fast Food Maniac" Joe Wins Other Entrepreneurial Life

"Since I went to sea in 1994, I have done one thing -" red sorghum. "

Joe wins the "China Economic Weekly".

In January 11, 2009, the cold wind in the streets of Zhengzhou, the "Confucian businessman" who knows the fate of heaven, is still in high spirits. Although his "challenge McDonald" and "more than 200 media attention at home and abroad" have been fading away.

"Our second Red Sorghum fast food restaurants have recently opened in Zhengzhou's three way busy area, and four other stores are preparing for it."

Qiao win told reporters that this is the two venture of "Red Sorghum".

It is capital that Joe wants to win.

In 1996, Qiao won the first battle in Zhengzhou to create "Red Sorghum" fast food restaurant.

After that, he put forth a challenge to McDonald's: "in 2000, there will be 2 stores in the world, 70% in the country, 30% in foreign countries", and the Wangfujing in Beijing.

However, Jo, who was eager to expand his territory, soon felt the capital.

To achieve its "strategic goals", Joe started to raise funds illegally.

In October 2000, 83 injured investors were jointly written to the public security organ. Joe was arrested and sentenced to jail. The Red Sorghum foundation collapsed.

It's "story" that Joe won.

Since the "challenge McDonald" attracted more than 200 media at home and abroad, the "Confucian businessman" has never disappeared in the media's vision.

In April 2003, Qiao, who was released in advance and still had the "Red Sorghum" brand, decided to plant "Red Sorghum" again.

At the beginning of 2004, around Joe's winning comeback, the American ADM group Asian company joined the Henan Shuanghui group. It plans to invest 20 million yuan a year to start the story of "Red Sorghum".

In March 2005, the plan has just been denied by the parties. Joe has launched the "Red Sorghum" sub brand "Joe noodle stewed noodle". But not long after, three franchises in Zhengzhou failed because of poor management results. The "Red Sorghum" company was also appealed to the court by the franchisee.

In June of that year, the Henan industry and ecology Co., Ltd., which claimed that Joe had won the "tiger" and "100 million yuan assets", was also "Red Sorghum".

In February 2007, Joe win joined hands with Zhongcheng technology and Jia Fu Cheng International Vantage Capitals Ltd to announce that "Red Sorghum" has entered the fast food network. "Kang cool food speed" has come to the surface, but only four months later, "Kang cool food speed" has been shut down.

This road is not easy to walk.

Joe won to be honest. "I don't know if I can make it from starting my own business to" red sorghum. "But I know that I must have the ability to resist risks, and I must have firm confidence and ability to endure hardships.

Qiao and Qiao win in this way between "repeated defeats" and "repeated defeats and repeated wars", and their roles in the story are constantly changing.

In August 2008, Beijing Xin Hua Investment Co., Ltd. and Henan ah Qing Sao group formed an alliance with them, and the "Red Sorghum" vitality again emerged.

"At present, the funds have reached 67 million yuan."

Qiao said that the investor will invest 30 million yuan in the first phase to support the "Red Sorghum".

According to Qiao Ying, the Red Sorghum opened "two characteristics of fast food and tea restaurant", "hundreds of varieties are ready, and 36 kinds of business are launched."

There are all kinds of rice, noodles, soup and vegetables, as well as traditional snacks such as sweet potato mud, and newly developed pumpkin sand, various kinds of flower tea, freezing point and so on.

However, for the current operation situation of "Red Sorghum", Qiao wins the truth, and only calls it "good".

"We are proceeding steadily and orderly according to the plan."

Qiao said, "Red Sorghum" will bring "happy mood and healthy diet" to consumers.

The dream of "Chinese fast food" is that the Chinese fast food "revival" is willing to talk freely.

"Chinese fast food" is a direction, but there is no real Chinese fast food brand.

And Chinese fast food is one of the most likely areas to produce world brands. This is also the biggest reason why many entrepreneurs and I have always focused on Chinese fast food industry.

Joe won.

Qiao, who was originally a university lecturer, talked about the origin of "going to sea". He admitted that when he was talking about the case of "McDonald's", some classmates asked why China's catering culture was so rich and why there was no fast food giant. This is the soil of the "red Sorghum" sprout.

"After thinking, we find that there is a huge business opportunity."

Joe will win with passion. "With the development of industrialization and urbanization and the change of new lifestyle, the fast food industry will flourish."

Since then, Joe has made an indissoluble bond with the "Red Sorghum" and has dreamed of it. The 15 year old soldier joined the army and was 19 years old. He was sent to the PLA tank academy and Nanjing University to study. At the age of 26, he became the lecturer of "Red Sorghum" CEO, who is a lecturer in the school of information engineering of the PLA.

"I have tenacity from childhood."

When I was six or seven years old, I liked music and had no condition in my family. I still got a erhu through all kinds of ways. When I was ten years old, there was a literary troupe performing in Xuchang, Henan, my hometown. I went to see them rehearse early in the morning, and lasted for three days until the master took me as an apprentice.

Joe won.

However, there are also many people who worry about the prospect of red sorghum.

"The connotation of fast food is convenience, and Chinese cuisine is very difficult to do with the color, aroma and taste, and the art of cooking."

A person from the Henan food and beverage industry association admitted that "noodle soup is not easy to get out of a bowl and can't go out". It's hard to be as convenient as "McDonald's."

The short board of "Chinese fast food" comes from two unresolved life gates, one is that products are hard to standardize, and the other is that there is a lack of kings to dominate the whole world. At present, they are still in the stage of the rulers' dissension. "

These people admitted that the development of Chinese fast food is still facing many tests.

In the vision of success or failure, Joe wins many feelings, such as "Sadness", "entertainment" and even "commercial swindler".

He is a typical arrogant idealist. The so-called Chinese fast food dream is a symbol with news color.

A person who does not want to be named by the Henan Institute of business economics says that the so-called "national complex of holding high the banner of the nation" is only a means to gain a gimmick.

He is a man who is free from the edge of society. No matter success or failure, he is unwilling to be lonely, because he has great talent for speculation and is good at making "selling points", so that he has certain commercial value components.

A Henan business community who has been watching Joe for so many years has interpreted Qiao Ying's "unwilling to be lonely". "Joe win" and "Red Sorghum" mean the value of their commercial brand.

Some investors are motivated by their popularity, and Joe wins his dream of Chinese fast food.

When he talked about the outside world, Joe won't take it for granted.

"A person's mindset is very important. He has a lot of wealth and happiness without excitement and frustration."

Joe said, "of course, sometimes I feel depressed and even want to give up when I encounter special difficulties and not being understood. I feel that if I have been a teacher in the University, it will be just a flash."

Qiao thinks that "capital is important for enterprise development".

"Leading enterprises in any industry are backed by strong financial capital behind them. Without capital support, it is very difficult for enterprises to survive."

Joe wins obviously has not forgotten the past lesson, "this time obtains the venture capital support, I will use the fund more scientifically and reasonably."

In fact, the dream of Joe's win also has realistic support. Throughout the domestic catering situation, a large number of Chinese fast food enterprises such as "real Kungfu", "big Niang dumplings" and "Yonghe soya bean milk" and so on are just like "crucian carp" and "challenge western fast food".

In addition, western fast food has also been promoting the Chinese fast food field. In March 3, 2008, the Chinese fast food brand "Oriental White" has been settled at BeiJing Capital Airport.

"The future is still uncertain. We can only explore and develop at the same time."

Now Joe has won the challenge of "challenging McDonald's".

In the half life of a duer, like a cloud of smoke, Joe, who is a fast food maniac in the eyes of outsiders, must have different feelings and tastes for ordinary people.

Du Jun: editor in charge