The Hardship Of Chinese Pancake King

Chinese pancake King's pioneering career!

After being laid off, many people will think of making a pancake stand, a bunk shop or a noodle shop to make a living. Even a lot of people can manage this small facade to thrive and thrive.

A monthly collection of two thousand or three thousand yuan a month, the family is not worried about eating and drinking.

But who ever thought of how to make a millionaire by selling pancakes, buns or noodles?

If you see such a problem, many people will be jokes.

But we have found a living example for you -- Zhang Xingdong, a laid off worker in Liaoning.

He has become a millionaire by selling pancakes. His successful experience tells us that from the food and clothing hawker to the millionaire, sometimes there is only a single layer of paper, so long as you find the right method and put it into action and have the toughness of setbacks, from hawker to billionaire is not a dream!

A thousand li apprentice: laid-off Han became a pancake specialist. Zhang Xingdong is a native of Fushun, Liaoning province.

After graduating from high school, he went to work in a state-owned enterprise in Fushun.

By the end of 1997, Zhang Xingdong, who was only 26 years old, had been laid off.

After laid-off, Zhang Xingdong lingered in helplessness and disappointment for a long time. Until June 1998, he set up a small stall on the morning market of petrochemical estate with his wife Li Fang's help, selling various small department stores.

After a year's struggle, Zhang Xingdong earned 20 thousand yuan.

At this time, he was not satisfied with the status quo and began to look for more profitable business.

Beside the stall of Zhang Xing winter, there is a Feng pancake shop. The pancake sold in the shop is very popular in the market, and sometimes it even needs long queues to buy it.

Looking at the hot business of Feng's Pancake business, Zhang Xingdong thought to himself that although he can earn money in his small department store, he can not earn enough money to maintain his life.

As the saying goes, "a family is rich, not as thin as a workmanship". If you learn a craft, no matter what changes will happen in the future market, you will be able to support your family on this.

Thinking of this, Zhang Xingdong made the decision to sell pancakes to make money.

In order to learn how to make pancakes, Zhang Xingdong would go to Feng's Pancake shop to help him out every day.

However, it is difficult to embroider flowers when looking at flowers.

After a while, Zhang Xingdong bought an electric mill, a pot, a pan and a grain of oil to carry out the experiment.

However, the pancakes he baked did not form. They were not only thick and uneven, but also had bad taste and no toughness.

But Zhang Xingdong was not discouraged. He insisted on pancakes every night and practiced until midnight.

2 months later, Zhang Xingdong's Pancake technology still did not advance at all.

When Li Fang saw that Zhang Xingdong's eyes were all red, he was very distressed and persuaded him to give up the pancake.

But Zhang Xingdong was not convinced. He did not believe that he was so stupid, only to do some unmindless activities.

After a long time of thinking, Zhang Xingdong felt that this method of stealing art was impracticable. He must learn from the teacher's advice in order to learn the real skills in the shortest time.

On the second day, Zhang Xingdong came to the master of Feng's pancake and asked for a scholarship.

However, the master of Feng's Pancake refused to accept him as an apprentice. The reason for this is that he is afraid of teaching his apprentice and starving to death.

Although Zhang Xingdong had a nail in the face, he still did not give up.

He knew that Shandong was the birthplace of pancakes, and there must be many people who could make pancakes there. So he decided to pfer the stalls and go to Shandong to apprenticeship.

In October 1998, Zhang Xingdong arrived in Ji'nan.

After finding a cheap hotel to live in, he ran tirelessly in the streets and alleys.

Shandong is indeed the hometown of pancakes. Wherever they go, they must have pancakes wherever they have snacks.

Zhang Xingdong was delighted.

He went all the way to taste and compare the pancakes.

He found that each pancake had different tastes and tastes, and it was really sweet and bitter.

When Zhang Xingdong was chatting with the pancake owner, he learned that the real birthplace of pancakes was not Ji'nan, but Heze.

So Zhang Xingdong immediately arrived in Heze.

In a more than 70 year old man there, Zhang learned that Chinese pancakes had a history of more than 1000 years. The most famous thing in ancient times was "Liu Ji" pancake, which began in Song Dynasty, but now it has been lost.

After several investigations, Zhang Xingdong paid 200 yuan training fee and participated in the local "six sisters pancake" training class.

After 1 months of training, Zhang Xingdong finally grasped all the techniques for making pancakes...

After returning from Heze, Zhang Xingdong rented 2 houses at a price of 360 yuan a month.

Then he took out his family's only 8000 yuan and started a new venture.

Zhang Xingdong named his pancake "Liu Ji" pancake. The purpose is to carry on the history and continue the "Liu Ji" pancake with over 1000 years.

In April 8th 1999, the Liu Ji pancake shop was officially opened.

After opening, business has been very prosperous, earn more than 100 yuan per day.

Zhang Xingdong was not satisfied with the current situation of "food and clothing". He was stared at the major shopping malls and supermarkets.

He thought dumplings, noodles, steamed bread and steamed stuffed buns could go into shopping malls and supermarkets, and pancakes would be able to go in.

Soon, Zhang Xingdong began to attack the supermarket.

First of all, he invested 4000 yuan to make a batch of pancakes and put them into several supermarkets for sale.

However, to his surprise, he did not wait for the supermarket to let him settle the news at home until he had removed the spoiled pancake.

It turned out that the pancakes placed in supermarkets were mouldy and hairy after 3 days.

His heart suddenly became cold and distressed: it was more than 4000 yuan.

Zhang Xingdong began to wonder if his choice was correct.

That night, he was sitting alone in the shop staring at a pile of pancakes that were moldy and hairy.

Although he was very sad, he still didn't want to stop. Instead, he wanted to change his ways and make a rush.

After that, Zhang Xingdong stopped producing pancakes and began to collect them everywhere.

Soon after he was introduced by friends, he met Qi Yuanchu, a well-known food expert in Ji'nan.

Qi Lao told him: "if you put additives (preservatives) in pancakes, you can extend the shelf-life, up to a year, but the taste will be greatly reduced, and it is not green food; if you do not put additives, you have to study the rational ratio of raw materials, because each of the raw materials is different in pH.

If you find a reasonable ratio, you can extend the shelf life of pancakes.

Hearing this, Zhang Xingdong burst into tears.

He immediately went to Shanghai and Beijing to look up information.

However, after consulting a lot of data in the science and Technology Information Institute and the library, he discovered that the field of prolonging the shelf life of pancakes was actually a blank.

This greatly disappointed him.

After a period of deliberation, he decided to conduct his own research, and vowed to prolong the difficulty of the pancake shelf-life to fill the gap in this field.

In June 1999, Zhang Xingdong began to study the problem of prolonging the shelf life of pancakes.

He bought porcelain cups, filter paper, test paper and other test utensils, and put each type of pancake into the bag, and wrote the matching status and date on the bag.

Then he put them in damp places, in the sun and in the fridge.

In doing every experiment, he made detailed records, then compared them, and found regular things.

Everything comes to him who waits.

After more than 3 months of trial and error, Zhang Xingdong finally figured out how to extend the shelf life of pancakes.

It has been proved that the shelf life of pancakes can reach 45 days without adding any additives and preservatives, thus creating a record of fresh pancake food in China.

Soon, the Liaoning Provincial Technical Supervision Bureau identified the pancake made by Zhang Xingdong. He thought that his pancake had good taste, good toughness, no sediment, no smell and no additives. It is a green food in the new century.

Zhang Xingdong's morale was greatly improved after the success of the test.

Soon, he invited people to design a trademark and registered Liu Ji food factory in Xinfu, Fushun.

However, when he was ready to do a big job, a disaster followed.

In September 1999, Zhang Xingdong, a friend named Wu Shouyi, wanted to invest and cooperate with him, and he promised to "Liu Ji" pancake into supermarkets in all parts of the country in the shortest time.

It was of course a good thing that someone invested, and Zhang Xingdong agreed with almost no hesitation.

Wu Shouyi took a "Fifty age" truck and a 100 thousand yuan stake. Zhang Xingdong also put in 200 thousand yuan by lending money to banks and borrowing money from friends.

Later, they rented a large workshop of more than 800 square meters, purchased equipment, recruited workers, and prepared to produce pancakes on a large scale.

However, due to the oversize of the stalls and the lack of experience, when the factory was put into production, many links were running poorly.

Wu Shouyi was in a bad mood. He swept away the remaining 110 thousand yuan and drove away.

In this way, Liu Ji food factory went bankrupt!

The news spread like wildfire.

After hearing the debt, the creditors rushed to Zhang Xingdong's home to collect debts and make a lot of trouble.

Zhang Xingdong's wife and his parents firmly object to his continuing work.

His 66 year old father even walked to the factory doorway with crutches every day to prevent employees from entering the factory.

In desperation, Zhang Xingdong kneeled down in front of his father and asked for a chance to give him another chance.

Finally, under the persuasion of the crowd, the parents reluctantly agreed.

At the most difficult moment, Zhang Xingdong decided to narrow down the scale and attack the markets of both the city and Shenyang. He moved together and raised 30 thousand yuan to prepare for further production.

On the eve of the Spring Festival of 2000, under the joint efforts of Zhang Xingdong and the workers, a car full of hope and full of sweat and sweat was sent to the supermarkets of Fushun and Shenyang.

Zhang Xingdong hoped with confidence that he could make a lot of money with these pancakes.

However, he neglected a very important factor. When the Spring Festival is approaching, every family is buying new year products. Who will buy his pancake?

As a result, "Liu Ji" pancake is still rare.

At last, he took the workers and took the snow to the streets and sold the pancakes at the lowest price, but he lost nearly $10000.

The house is leaky and rainy.

Not long after, Zhang Xingdong's brother drove to black hill to buy millet. The old customer who worked with Zhang Xingdong for half a year warmly treated Zhang Xingdong's elder brother, without seeing anything unusual, weighing, loading and returning, and everything went smoothly.

But when Zhang Xingdong's brother returned to the factory, he found that the upper part of the truck was new rice while the lower one was Chen MI.

Zhang Xingdong immediately found the old customer and asked Chen to return. But the customer refused to acknowledge it.

In order to ensure the quality of pancakes, he had to sell the millet at a low price.

This time, he not only lost the freight, but also lost the difference, so he lost more than 20 thousand yuan.

Then, as Zhang Xingdong relaxed his guard, he was cheated by a salesman of 30 thousand yuan.

Zhang Xingdong could never have imagined that the road to entrepreneurship would be so difficult.

After a series of blows, he fell ill and stayed in bed for 4 days. Until then, he realized that the market was like a battlefield, and that it would lose the game if it was careless.

The small pancakes finally knocked on the international big market after several failures. Although Zhang Xingdong was already broke, he was still in debt for more than 70 thousand yuan, but he still did not admit defeat, but became stronger.

Because he firmly believes that pancakes, a popular cheap chef, will be able to get there.

When Zhang Xingdong was in the most difficult time, some of his old customers gave him a helping hand. He actually raised 80 thousand yuan in just 2 days.

With the money in hand, Zhang Xingdong was moved.

He knows that customers can lend money to himself, not only because of his good reputation, but also more importantly, people see his pancake business has a bright future.

As a result, he was more confident and began to take the big supermarket as a goal, constantly changing and attacking, hoping to shoot as soon as possible.

In March of 2000, when Zhang Xingdong's Pancake factory resumed production, in order to further improve the quality of pancakes, Zhang Xingdong himself went to the countryside to acquire rice, soybeans, black rice, fragrant rice and sesame seeds.

In July of 2002, the ordering meeting of Liaoning famous excellent food was held in Jinzhou.

Zhang Xingdong thought that if he could vigorously publicize himself at the "order meeting", "Liu Ji" pancake could at least play a brand in Liaoning province.

So he immediately set up the advertising department and drew 80 thousand yuan from the limited liquidity to advertise in the main media of Liaoning province.

Zhang Xingdong took 1000 pancakes to the order meeting.

As expected, "Liu Ji" pancake soon became popular in the province.

In October 2002,