16 Yuan To Start The Business Of "China Crystal First Square" Legend

Since an article entitled "small profits and quick turnover of crystal charity chain" was published in the China Youth Daily, it was quickly published by all the famous media in the country. It was warmly received by many small investors and readers. The telephone of Crystal Square headquarters was busy, and the expedition from afar came in an endless stream.

In five short years, crystal Fang has opened nearly 1000 stores in the country.

Luck or real skill?

With readers' questions, we went into Zeng Yong and his crystal chain system.

16 broke into Changsha to start a business and set up shop for courage. After graduating from 1996, he was brave enough to enter the society with a beautiful vision of life. But fate did not favor this young man from the countryside.

He was unable to find a job to solve the problem of food and clothing because of his lack of academic background and background. In the sultry summer, his hometown was caught in a flood of untimely floods. All his property was washed away by the flood, and he was living in tents and emaciated by damp heat, hunger and fatigue.

"I want to go out, I must go out!"

With a firm belief in life, he had come to Changsha with only 16 yuan, and began his difficult business trip.

All things are difficult at first.

When he first arrived in Changsha, Zeng Yong lived in a classmate. He went around looking for work during the day and slept on the carpet at night.

After many times of being refused, Zeng Yong had to restart the jade marketing to earn his living expenses in the school to maintain his livelihood. Gradually, he accumulated some funds. In 1998, Zeng Yong found a storefront in Huang Xing Road, Changsha. After simple decoration, Zeng Yong's first crystal jade store opened.

He has a shop full of goods, plus his experience of training and selling for years, and his business is also impressive.

At that time, the domestic jade industry was mixed, and many people took advantage of the truth to gain huge profits.

But Zeng Yong is always very sincere in dealing with every customer, the price is fair, and gradually has some old customers.

Once there was a more than 70 year old grandmother in the shop. She took out a bracelet from a layer of parcel, saying that her son had spent more than 700 yuan to buy her filial piety. She could not bear to wear it.

As soon as Zeng Yong saw, he knew that the real goods were worth tens of dollars.

This incident shocked him and broke his passion for making money because of poverty.

Zeng Yong feels very sad. Today, with the development of material civilization and spiritual civilization, the dream of Huai Shi Yong Yu can not be realized.

Thus, a bold idea of spreading jade culture, becoming populace, popularized and popular jewelry chain was born.

Only products that satisfy the needs of the public are good commodities. After analyzing and researching, Zeng Yong chose the fashionable women group as the target consumers and chose the crystal that was not submerged by the merchants in the wholesale market at that time.

Combining crystal culture and fashion elements, we have developed more than 20 series of bracelets, necklaces, rings, earrings, accessories, mobile phone pendants and auto pendants.

At the same time, Zeng pays great attention to the quality of the products. Every product should be carefully selected, and the unqualified products should not be directed to the market. The retail price of the products will be set at a few yuan or tens of dollars, so that the civilians can afford it, and the rich can see it.

With Zeng's meticulous management, the business of crystal square is getting more and more prosperous. The average daily sales volume is about four thousand or five thousand yuan, and the monthly net profit is more than 30 thousand yuan.

When he saw his success, many friends wanted to join in, and Zeng felt that it was time to introduce the crystal shop to entrepreneurs all over the country. Therefore, Zeng Yong registered and established the Hunan crystal Fang Jewelry Co., Ltd., and started to change the fate of small ornaments and create a big world. In order to expand the publicity, Zeng Yong made a big fuss about publicity and product characteristics on the one hand, creating a deep crystal culture keynote, highlighting the taste of crystal square; on the other hand, advertising in big media, making the image of crystal square everywhere, giving consumers a full range of visual impact.

In 2006, crystal Fang sponsored star sister election and became the only designated brand in jewelry industry.

In 2007, the crystal workshop sponsored happy men's voice, and was the only designated brand in jewelry industry. With the influence of happy male voice in the whole country, it established a higher brand position and value.

After entering the 2008, the brand marketing of crystal Fang has been developing rapidly. It has landed in more than 40 provinces and cities nationwide, including CCTV, Hunan TV, Beijing TV and Shanghai Dongfang TV, and once again sponsored the election of star sister, becoming the only designated brand in jewelry industry.

Zeng Yong, a self-made Zeng Yong, was deeply aware of the hardships of starting a business. He decided to do his best to help everyone who wanted to succeed in business as well as he did.

In order to help every entrepreneur to minimize investment risk, Zeng has carefully analyzed the situation of different regions and investors, and formulated different affiliate programs.

Investors can choose different investment scale according to their comprehensive strength.

For example, invest in a boutique, the investment is 30000 yuan, the area is about 10 square meters.

With the support of headquarters, the annual profit is estimated at around 180 thousand yuan, which is suitable for the operation of large and medium-sized investors.

In a short span of years, Zeng Yong and his crystal Fang opened nearly 1000 stores in the country, leading thousands of entrepreneurs like him to success.

In Wuzhou, Huizhou and Hunan have their own production and processing base, jewelry industry has become a leading enterprise.

Miss Wu, a franchisee from Anhui, went directly to the company headquarters after she learned about crystal shop through the Internet.

After visiting the product exhibition hall and the exclusive store, after consulting the relevant franchise rules, there is still some hesitation.

In the afternoon, Zeng Yong introduced the supporting policies and follow-up services for headquarters, and Miss Wu decided to sign a boutique store agreement.

With his support from the headquarters and his own efforts, Miss Wu's shop is full of customers every day.

In particular, some young girls come in small groups every time. Those crystal ornaments look fashionable and distinctive. They are excellent in matching clothes. The more than 20 series of products in the shop are suitable for people of different tastes, and everyone can find their favorite crystal ornaments.

In April of 2006, Miss Wu applied to headquarters to open second franchises.

In November 2007, Miss Wu opened third stores.

At this time, even Zeng Yong wondered why Miss Wu did so well, and the special people came to learn from it.

The reporter also contacted Miss Wu by telephone. For our same question, she just answered with a smile: "being rich in headquarters" gave her confidence to open more stores and shop better.

After the interview, the interview was completed quickly.

I decided to turn around this unfamiliar city.

In the stroll, just passed the crystal shop, a shop full of people, old and young, men and women, endless stream.

Several salesmen are very busy. They choose the crystal ornaments suitable for their customers with professional eyes.

When I look at a little crystal ornament, I feel deeply that it is very important to choose a good project to start a successful business.

As long as the project is good and the market competitiveness is small, the listing will flourishing.

Don't look at those cheap crystal ornaments, it can achieve many millions of dreams of wealth, small jewelry can also create a big world.

Although there will be some bumps in the process of starting a business, it will be hard for us to start our own business. Moreover, the experience of Zeng Yong is wealth. It is worth our careful consideration.

I believe that Zeng Yong and his Crystal Square will one day realize the dream of building the first square of China crystal.

Xu Qiyun, editor in chief: