The Pioneering Trilogy Of "Balloon Prince"

The first contact with Chen Zhihua was in November of 08 years. At that time, the image was handsome and steady. At that time, he didn't have a detailed contact. He felt very ordinary and dependable. He was very friendly to people. He could not see the "posture" of the business owner. In the end, I was puzzled.

The second time should be 09 years in March, when we had a chance to chat carefully, and finally talked about the business. I was very surprised that a 26 year old guy had such a brilliant career and broke my simple view of him at the same time. He sincerely admired that a small balloon can accomplish such a great undertaking. It seems that all this is displayed in Chen Zhihua's balloon kingdom.

I was very interested in him later, because I was also on the way to start my own business at this time. I think balloons can make achievements in Chen Zhihua's hands today. There must be his unique business philosophy.

After detailed discussion, I found out that Chen's entrepreneurial course does not have any hardships.

In 2003, the 21 year old Chen Zhihua just walked out of the school gate. For the time when a regular college student graduated, there was no difficulty in finding a job. But for a strong Chen Zhihua, he did not choose such a road. He resolutely chose to start his own business. Of course, it was also very slim at the beginning. His lack of social experience coupled with the lack of any source of funds for his graduation just gave him a lot of obstacles to start his own business. Especially when choosing a project, he did not even know which industry to go.

On the chance, he saw a celebration. The whole venue was decorated with all kinds of balloons. It was very beautiful and very unique, because the cost of the balloon was quite low at that time, and the main part was how to decorate. With the interest in production, Chen Zhihua, who was puzzled, seemed to be suddenly aware that the industry was really good, one was the low cost, and the other was not high tech content.

He went to Zhengzhou to learn about the market and went to some decoration companies. After investigating and exploring the market, he founded his own decoration company in the middle of 03 years, and really started his own business.

It really makes me feel deeply about this kind of courage. It's hard to imagine a 21 year old boy so young.

It is quite difficult for Chen Zhihua to start his own business. The first one has no old customers, and the development of new customers is also very difficult.

The second is no funds.

Under these troubles, he took all his two businesses out to run the market in the early days. At that time, he used Chen Zhihua's words to describe that he stayed in two places and did two things all day long, one on the market and those on hotels, restaurants and supermarkets.

The other is to blow up balloons in the room with dozens of square meters and two salesmen every day.

This is a long day. Chen Zhihua told me that the hardest part was that he didn't even have two employees to buy vegetables for cooking at noon. The time was hard to imagine. It was also the most memorable thing in his life.

I asked him if he had thought about changing his career. He said he really thought about changing careers at that time. At that time, if he had changed his career at that time, what he had done basically was 0.

It is through such a persistent and never giving up faith that Chen Zhihua perseveres.

When he first contacted e-commerce, his two strategic goals began to build up a 5 dollar, or even 10 yuan, or even higher price. You may not believe it, but he is not a miracle here at Chen Zhihua!

As Chen Zhihua's business is increasing and things are improving, there will be more time for him to plan his own company's development.

His first strategic goal is to quickly establish his own brand and take the branding route, because the main business is the balloon, and then with Chen Zhihua's own yearning, "sky and balloons" become his first brand.

With the establishment of the brand, Chen Zhihua started his unique business philosophy. Enterprise culture, brand promotion, product quality and enterprise reputation have become the direction of his work. He said how to make your customers trust, the first is in product quality, and second in the enterprise reputation, integrity management has always been the business philosophy of heaven and balloons.

Chen Zhihua's second strategic goal is network development. Through conversation, I learned that he first came into contact with electronic commerce in 2003. At that time, he was simply blind and didn't know anything. So he didn't care much about it. Later in 2004, he began to use Alibaba, but he was just an ordinary user.

In 2005, it can be said that Chen Zhihua began to formally engage in e-commerce, mainly because of the economic form at that time, and the other is that many enterprises have gained many benefits through e-commerce. Of course, these are all heard at the very beginning. When I slowly contacted myself, I found that the real effect was very good. In the past 05 years, the turnover of the company has increased by more than that of its usual business.

So in March of 06, Chen Zhihua resolutely chose to join Alibaba and started his own official network operation route.

By 2008, Chen Zhihua's network of days and balloons has occupied 80% of its business. For a balloon that other people think is very ordinary, it is hard to imagine how he did it. In early 09, Chen Zhihua was awarded the title of "Zhengzhou youth civilization" by the Henan provincial League Committee and Taobao company. It can be said that this is the best proof for Chen Zhihua.

Since the beginning of 08 years, Chen Zhihua has combined Taobao with ALI. The turnover of light Taobao is less than 20 thousand yuan per month. At the same time, Chen Zhihua has also set up a professional e-commerce team. It has clear division of labor, negotiation, search, delivery, after sale and so on.

In Chen Zhihua's words, his own big Taobao line is gradually taking shape.

In the future, I asked Chen Zhihua how to look at his 6 years of entrepreneurial history and the future development plan of the sky and balloons. In the past, he spoke very briefly, persevering, being willing to be ordinary, accumulating experience and meeting challenges, and the idea was to come out, and success was forced.

For the future of the sky and balloons, Chen Zhihua said that at present, he has no salesmen in decoration business. He mainly relies on his own professional and customer trust. At present, their business basically comes from the Internet. Next he will combine the network with the entity, and the two sides will subsidize the products and services well.

Through chat, Chen Zhihua told me that he plans to devote all his money to the development of Internet and advertising and new projects this year, so as to increase pressure on himself.

Chen Zhihua is a very simple and endowed person who insists on his conviction. He defines success in his words: "I don't know how to define success, but I know that this definition fails: give up!

Giving up is failure.

It is certain for a person to have a dream. He also needs to know where his goals are. He needs the power to move towards this goal and perseverance, so that he can succeed.

Success is not necessarily the result, but the process.

I have struggled, and at least I have not wasted my youth, losing my motivation to pursue my dream! "

One of Chen Zhihua's franchisees said, "you are more conservative than our women, but admire your dedication and the spirit of striving for your own ideals". I believe a person who is coming to the golden age of China's balloon industry will surely achieve something in the near future.

Xu Qiyun, editor in chief: