Yiwu Businessmen: Sell Sewing Needle Year Into About 800000

Yiwu is doing business with 206 countries and regions in the world, and the United Nations has 500 thousand kinds of goods in the world. There are more than 30 kinds of goods purchased here, and the standard containers exported by customs each day exceed 1000. The market turnover in 2004 was 26 billion 690 million yuan, not at least 10 billion in the statistical range. This is the "Canton Fair" which never ends. Every Yiwu people are a business textbook. Yiwu stands on the streets of Yiwu, eyeful high-end cars, Honda Honda at least, Mercedes Benz BMW is nothing, rarely seen Santana. Yiwu Charity Federation was established. From late July 2005 to the end of September 2005, it raised 114 million yuan from the private sector in just two months. Fan Baojun, President of the China Charity Federation, said that no more than 5 yuan could be raised within the country's county-level cities. Yiwu's participation in charitable donations is not only a number of large and medium-sized enterprises, but also the individual operators, staff members and school students can draw money, which shows that Yiwu people have more and more disposable funds. In the past half a year, the author bought goods for a relative who was doing business in Australia, and went to 7 small commodities markets in Zhejiang and Yiwu. The sale of goods in Yiwu was very cheap. They sell seven pairs of white cotton sports socks at 10 yuan in Shanghai, where they sell 7 horns, and 100 double headed cotton swab sells at 1.2 yuan in Shanghai Carrefour hypermarket, where they sell 0.19 yuan; toothbrushes, the latest health care, narrow heads, toothbrushes are wavy, 100 are matched with a good-looking plastic handbag, 15 yuan, and there are large scale advertisements on the road, such as the wound cream, the birdie card and the Bondi card, with 100 boxes, 2.7 yuan. A doll that sells for more than 100 yuan in Shanghai is sold for only 20 yuan! It costs only 3 yuan for a dozen yuan toy pistol! For all kinds of beautiful jewelry and handicrafts that girls like, 50 yuan can buy a lot. He sells 100 toothpicks to earn 1 cents. A businessman named Wang sells 10 tons of toothpicks every day. According to the 100 earned 1 cents, he sells about 100 million toothpicks every day, and he can safely earn $10 thousand. A stall is sold for sewing needles, thick, thin, long and short, with an average of 1 cents and 2 pieces, and the peddler can earn 800 thousand yuan a year in selling needles. Why can small toothpicks make so much profit? That's the shrewdness of Yiwu businessmen, who can seize the market at an incredible low price. The turnover of small commodities is fast and sales volume is growing rapidly, making Yiwu a national distribution center for a small commodity. The more such a "center", Yiwu will gradually become the national commodity distribution center. In Yiwu, the number of business owners who earn 1 cents in business is countless. The secret of making money for ant traders is that every family can start their own business and bring the cost to the lowest level. Every commodity can earn only a penny! They calculate the accounts: a pair of socks earn a penny, an ordinary booth will sell 700 thousand to 800 thousand pairs of socks every month, and there will be 7000 yuan to 8000 yuan, which will be nearly 100 thousand yuan a year. Rent 10 booths, that is, 1 million! Yiwu, a big clothing group, sells thirty or forty yuan a pair of trousers in a supermarket in Shanghai. The chairman of the group explained: "although the price of the supermarket trousers is low and the profit is small, the money can be returned once in 3 months, and the funds can be returned immediately." Last year, we made about 10000000 yuan business in several major supermarkets in Shanghai. Everyone thinks they can make money in this city. A businessman opened a restaurant beside the highway. The food is delicious but the price is very cheap. So each table loses about 10 yuan, and business is hot. It's a logical thing to do. But what's unexpected is that the hotel can not only stick to it, but also open a branch store. The business is getting more and more prosperous. In the workshop which was rebuilt in several private houses, Li boss arranged in a neat way more than 40 workmen producing the fashionable top hat. This fully powered workshop can produce 200 thousand sun caps a day, and they are all hung up in WAL-MART stores after the transfer of traders. The boss knows that the sun hat, which looks like a simple process, is worth a few times or even more than 10 times when it comes to the "low daily" WAL-MART in Europe and the United States. But Li's position is only a hat to earn a penny, which is the key to WAL-MART's business with the world's top 500. Jinzhou Chau Chau company supplies cloth to Hongkong's trading company at 11-12 yuan per metre, and the Hongkong company transfers the cloth to a garment factory in Thailand for processing, then sells the garments (such as shirts) to WAL-MART at a price of US $3 (about 25 yuan), and the price of WAL-MART sold to the US stores rises to 30 US dollars (or more than 240 RMB yuan) or even above. Jinzhou company has never given up this big customer who has taken away 30% of its factory's output. This indirect supply relationship has been maintained for 8 years. In the final analysis, Jinzhou company still feels profitable. The profit of 300 thousand dollars a year is not dispensable for a hundred small factories. The profit of a lighter is only 5 cents and 1 cents. Can it really create "profiteering"? Yes, of course! In 2004, the export volume of a small factory named Mao Sheng amounted to 90 million yuan, with a profit of 900 thousand yuan. The first principle of 5 cents and a penny to fight the world is to cut costs and pick up their own actual operating costs instead of blindly reducing workers and processes. How does the flourishing factory calculate the account of "small profits and huge profits"? The main point is that the rural areas where the factories are located have advantaged production conditions, which are cheap rent and labor concentration. Yiwu is a city where everyone is a business. Everyone is thinking about making money. In primary school textbooks, a book entitled "urban and rural trade in Yiwu" is added. What is even more impressive is that everyone thinks he can make money in this city. Local, overseas and foreign countries are seeking their own gold rush dreams in Yiwu. "Why are these small commodities so cheap?" as the saying goes, cheap goods are not cheap, but good goods are not cheap. Many people who first arrived in Yiwu couldn't believe everything. Chen Xiuxian, Minister of propaganda of Yiwu municipal Party committee, said: "price is a powerful means to win the market competition. The same commodity of the same quality will cost 50% or more in Yiwu. The success of Yiwu's small commodity market is that it can always maintain an ultra-low market price in the whole country and even in the world." No one will take a look at the 5 points of a shirt and a couple of socks of a pair of socks. But the people in Yiwu are very happy to accept such a business. It is this humble deal that Yiwu knows how many millions of billionaires and billionaires to go out every year. Yiwu in the eyes of WAL-MART and DELL. Four years ago, we consulted the small commodities market in Yiwu. I took experts to Yiwu for many surveys. Since then, we have kept in touch with Yiwu and visited Yiwu many times. My conclusion to Yiwu is to buy the whole country, sell the whole country, and buy both the whole country and the local market, both for the whole country and for the whole world. The small commodity market in Yiwu (also known as China Commodity City), which used to run mainly commodities, is now widely distributed and almost everything. Before it was a synonym for shoddy products, now the products are genuine, and many of them are boutique. In the past, Yiwu had no industry in itself, and its products were from Wenzhou, Guangdong and Fujian. Yiwu was just a hypermarket. So far, Yiwu's small commodity market has an annual export volume of about 30 billion yuan, and its annual growth has been greatly increased. There are more than 5000 foreign merchandise purchased from all over the world every day, and more than 200 foreign companies are stationed in Yiwu to sell Yiwu's products to their own markets. Yiwu's small commodity market has become a truly international market. I am even considering whether there is a need for the Canton Fair to hold the Yiwu market every year. Because the Yiwu market is the "Canton Fair" open every day. There are two ways to success in Yiwu's small commodity market: one is the three, the other is low cost, low taxes and low prices. All those who have been to Yiwu are interested in things in Yiwu, mainly because they are cheap and unimaginable. In the past, the low price of goods in Yiwu mainly came from large quantities of purchases, large and large ones, and now, both big and large ones, and local production. Local production has become an important factor supporting low cost. The low taxes and fees come from the government. A booth, 15 years ago, the management fee is 800 yuan, and now businessmen are rich, annual turnover of tens of millions of yuan or even tens of millions of yuan, management fees or 800 yuan. We often say that wild goose is plucked, and the goose flies from all over the country to Yiwu. The government of Yiwu almost doesn't pull wool. Therefore, these geese can fly away and fly to all parts of the world. The reason why many local markets collapsed in China is because the local government has pulled too many wool and the goose flies all over the country. All of them have been pulled out and can not fly, so they have to sell to the local people. As a result, the wholesale market has become a retail market and has become a market for the pockets of local people. Second, success lies in businessmen. Last year, a western city government put forward that the city should be built as a business center in the West. The mayor of the city also took me to visit two big markets. Each market invested seven or eight billion, and the decoration class was no less than five star rated hotels. Seeing this, I told the mayor, "the market is not built, it is running out." The success of Yiwu's small commodity market is not due to the well built houses, but because of a large number of specially hardworking and capable businessmen. It is these businessmen who have concentrated goods from all over the country to Yiwu, and it is these businessmen who have sold them to all parts of the country and around the world. Therefore, the secret of market construction is to train businessmen and protect businessmen. Xu Qiyun, editor in chief: