Not Only Do We Want To Make Ma Yun's Three Principles Of Entrepreneurship

Principle one: starting a business is not "killing oneself". Ma Yun has always been a restless person. He has already started his own business very early.

At first he set up a plation agency with a group of iron buddies. Later he even went to Yiwu to sell small products on his sack.

Then he came into contact with the Internet. He realized that the Internet will change the world.

Although there was not even a dial up internet service in Hangzhou, Yang Zhiyuan, who was far from the United States, had just created YAHOO in less than a year.

But Ma Yun has come up with an idea: I want to make a website to collect the domestic enterprise information and put it on the Internet to release it to the whole world.

Many people think that Ma Yun's success lies in his keen discovery of the Internet age, but it was early sailing on the big ship heading for Golden Island.

In fact, I think his success is not how keen he is, but his aggressive. Of course, Ma Yun is not fierce Zhang Fei.

In the 95 year when the original "China Yellow Pages" entered the Internet industry, at the end of 97, Ma ran to Beijing to join the China International Electronic Commerce Center under the Ministry of foreign trade and economic cooperation, and became the general manager of the Information Department of the center.

This extradition is of great significance to Ma Yun, because he has exercised his own nose here: judging the trend of the trend in many information.

More importantly, Ma Yun, an important external economic window in China, gradually made his B2B mature: using e-commerce to serve the enterprise.

"In fact, the biggest determination is not that I have great confidence in the Internet, but that I feel that doing something is a success. You can make a rush, but you can still turn around. But if you don't do it, it's like thinking about a thousand roads at night, and getting up in the morning and going the same way."

Ma Yun mentioned that he appreciated his courage rather than his vision.

In March 1999, Ma Yun returned from Beijing to return to Hangzhou to start his own business. Alibaba website was launched.

I think the most worthwhile entrepreneurs to learn is not only his "aggressive" but also "cautious".

In the early stage of exploration, to learn from the master, and to go out to sea by boat, Ma Yun was not a pioneer in the field of entrepreneurship.

Ma Yun held the first "shareholders" conference at home before he founded the Alibaba. "The start-up capital must be Pocket Money (spare cash), and no money should be borrowed from family and friends, because the possibility of failure is enormous.

We must be prepared to accept the most unfortunate thing.

This is an important topic of this conference.

"We must be prepared to accept the most unfortunate thing", which is the first principle that Ma Yun gives to entrepreneurs.

Principle 2: Entrepreneurship not only wants, but also needs to be done.

Ma Yun and his partners took the money out of their pockets and spent 500 thousand yuan to start the Alibaba website.

He wants to let others know Alibaba first. He thinks so.

From 1999 to 2000, Ma Yun continued to carry out a strategic action.

He became a "flying trapeze". He kept going to every corner of the world. He participated in almost all the business forums around the world, especially in economically developed countries, to make insane speeches, and publicize the Alibaba with his Zhang Tiancai's mouth and publicize his global B2B idea.

He is like a machine that knows no rest, a speech machine.

Sometimes you can go to Europe for three times in a month, or even run seven countries in a week.

He kept giving speeches wherever he went. He made live speeches at BBC, delivered lectures at Massachusetts Institute of Technology, Walton business school, Harvard University, delivered a speech at the world economic forum, and spoke at the Asian Business Association.

The thin man shouted to his audience: "the B2B model will eventually change the way tens of millions of businessmen around the world are doing business, thus changing the lives of billions of people around the world!"

Ma Yun is busy, and his entrepreneurial partners have not stopped.

For a period of time, work 16~18 hours a day.

They keep designing web pages day and night to discuss creativity and conception.

Soon, Ma Yun and Alibaba have a reputation in Europe and America, and click rate and membership from abroad are increasing.

The names of Ma Yun and Alibaba are so concerned by heavyweight financial media such as Forbes and fortune.

So, in 2000, a number of companies headed by Goldman Sachs invested $5 million in venture capital to the Alibaba, and Softbank boss Sun Zhengyi was going to invest 35 million dollars in Ma. (Ma had more than 20 million dollars).

At the beginning of the Alibaba, Ma Yun had a phrase: "you do it now, right now!"

Right away!

Now?

Right away! "

It can be seen that Ma Yun's success is not because he has a genius mind, not because he has a broad vision, but because he is constantly putting things in his mind and implementing them.

"Do it now, now and then!"

This is the second principle that Ma Yun gives to entrepreneurs.

Principle 3: always remain calm.

In 2000, Ma Yun made Alibaba's stalls spread to the Silicon Valley and South Korea, and developed rapidly in London and Hongkong.

And Ma also put Alibaba's English website on Silicon Valley. When the Internet was in the winter, a large number of Internet Co closed down, and the Silicon Valley center of Alibaba was also in a crisis of survival.

Without decisive action, the entire Alibaba will be killed.

At the end of 2000, Ma announced global layoffs.

In 2001, Ma launched the rectification movement of Alibaba.

"If you are impatient, please leave."

These words were not only addressed to employees, but also to themselves.

What is the core of Alibaba?

"Small businesses form an independent world through the Internet, which is the real revolution of the Internet."

"To help SMEs make money" is a conclusion drawn by Ma Yun.

As a result, Ma frequently flew around the world to contact buyers.

Then, Ma began to consider: what is the key to determining the success or failure of B2B pactions?

After analyzing the domestic electronic morning environment, Ma Yun will target the security payment problem.

In March 2002, the Alibaba launched the "integrity communication" plan, which is to cooperate with credit management companies to conduct credit certification for network operators.

The result shows that the turnover rate of integrity has increased from 47% to 72%.

As a result, from 2002, the "trustworthiness" of 2300 yuan in fees and annual fees has become the main tool for Alibaba to make profits. The revenue source of 45000 Internet traders has made Alibaba enter 100 million gold daily.

Calm Ma Yun finally touched the pulse of Alibaba.

In the face of the temptation of money, don't be tempted. Don't be tempted to face rapid expansion. Calm down and remember what you want to do. Calm down and find out what the core of value is, as Ma himself says: "an entrepreneur often asks himself not" what can I do, "but" what to do and what to do. "

This is the third principle that Ma Yun gives entrepreneurs.