The Shoe Store Boss Taught You To Hit The Road Successfully.
First, choose a good shop site, a continuous stream of people, which is a potential source of tourists. Therefore, the probability of opening a shop in a prosperous area is often higher than that of a common location.
The downtown area is suitable for shoemaker shops: professional footwear market, business district, shopping malls and supermarkets, as well as cars, railway stations, hospitals, nearby schools, large communities and so on.
In the professional market, the brand should be suitable for market positioning.
The shape and color of people at the railway station and bus stop are different, and the consumption level is different. The location of shoe store can be controlled flexibly.
Usually, there are more elderly patients in hospitals. If they run cloth shoes here, they may be welcome.
Sports shoes can be operated near the school, and the price is determined according to the consumption level of the students.
The rental of the facade rooms should not exceed the expected number.
The brand shoe store area can be around 100 square meters, and the monthly rent is best within 2000 yuan.
Two, the opening process, the shoe business is to pay attention to the problem of changing seasons and bottom goods.
It is necessary to buy large quantities in advance before the season arrives.
Before season change, shoe off the season shoes.
Inventory problems are the most difficult to solve.
And that's the door and decoration.
It must be a good port.
There are many ports in shoe stores.
Don't be afraid to spend money on decorating.
The cabinet should be made in the furniture factory.
The lights must be on.
Well, I'll tell you about this.
Attention should be paid to registration materials: 1, personal materials (ID card, legal person account copy or residence certificate, residential address, contact number), 2, the name of the registered shoe store, 3, the business scope of the shoe store, 4, the registered address, the certificate of production, the lease contract, the processing flow: 1, the approval of the enterprise name, 2, the business license, 3, the tax registration certificate, 4, and the invoice.
Like orange, blue, dark blue, purple, as long as the whole room is not made into a color, not to let the color too dark, it can.
You can brush the wall on the same coloured light color, and then make other decorations into the same color system of dark color or this color of the reverse color.
And on the ceiling, if your house is high enough, you can make the ceiling, the pattern can be related to your storefront, and it can also be your favorite pattern. The color should not be too deep. Of course, you can also make several challenges, which should have different effects.
If your house is not high enough, you can use the ceiling very much. In fact, put a little light on the middle of the roof and put some spotlights on the top of the shoes. The effect will be very good.
Three, to be creative, "Wow, big and sexy!"
A newly opened handmade sandal shop in Kenting Avenue, Taiwan tourist resort, especially a huge dummy model on the two floor window, attracted many visitors to watch the Pingtung.
According to Taiwan's China times, models are half lying, wearing only bikini swimsuits and sandals, which are sold in stores.
The lighting of the night illuminates the sexy charm of the models, and makes the tourists shoot the camera constantly, becoming the best live billboard.
Liao Xuan Xuan, the boss of the hogwash, said that the manikin model was 7.8 meter in length and spent one hundred and twenty thousand NT dollars. The film prop company was made with pleat and plaster, and the installation lasted eight hours.
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