Clothing Store Business Plan

The outline of the business plan is: introduction, project introduction, two, store location, three, store, decoration, four, purchase and purchase channels, five, manpower planning, six, investment amount analysis, monthly cost analysis, seven, marketing strategy, eight, summary, and project introduction. Opening a clothing store.

My project is to dress up and open a women's clothing store.

Before I choose the industry, I first weigh my venture capital, which is 50 thousand yuan.

Because the total investment of each industry is high and low, and every industry is different. So, first of all, we can measure the funds we own and do those industries, and then make further plans.

The advantage of choosing a clothing store is that the clothing industry is more mature, and the cost of the project needs to be low, easy to enter and easy to start.

And I am a little interested in clothes. I think it's a combination of interest and career.

Two, the choice of location, location and location of storefront will have great influence on the operation of storefront in the future. So we must find a good store with good location.

After investigation, I found that this fast business circle in Xhenzhuang, Minhang is not bad. Minhang District is one of the main residential areas for the development of Shanghai. Xhenzhuang is also the center of Minhang, where traffic is developed and population is dense, and the market is no problem.

And there will also be a large Asian commodity trading center.

Finally, I chose the store on the road in Xhenzhuang. There is a bus stop just next to the shop front. There is a big street ahead.

And one hundred meters away is the subway station, the volume of people can be imagined.

Surrounded by old residential areas, with a large population, mature plots and strong consumption.

In addition, I found that there are several few clothes shops on the street, but most of them are high positioned, expensive and monotonous.

Usually few people patronize.

Because although many residents here, but mostly ordinary people, the rich are very few, not suitable for the sale of high-end consumer goods.

Although the flow of people is large, most of them are working people and their consumption ability is medium and low.

My position is that the middle and low gears meet the needs of the market.

At the same time, there are no conflicts with other stores.

The rent of the shop is not high, 5000 yuan / month, three pressure, (all in Shanghai).

After finding a good store, the next thing is to sign a contract with the landlord.

Moreover, this action can not be too early and can not be completed until all the previous steps have been completed.

Because once the landlord is signed, he starts paying the rent, and there will be time pressure.

Therefore, before I sign the contract with the landlord, I will be prepared for all the preparatory work and written data, including the handling of the business license, etc.

When signing a contract with the landlord, the lease should not be too short. If only one year is signed, it will start to be reclaimed after one year. As a result, the storefront is taken back by the landlord, and the lease period is three to four years.

I signed the contract for three years, and even if there is a problem in the future, I can rent it out (the rent has been rising).

When the shop is rentable, it needs a decoration period, so I will let the landlord EQ and the date of the rent start to deduct the decoration period, so as to reduce the rental cost.

Ha ha, can burn less money less burn point, who let us only 50 thousand yuan start gold.

Three, the storefront decoration has been rented, and the shop has to be renovated.

Store decoration is related to the management style of a shop and the first impression of appearance. Therefore, the choice of decorating manufacturers is very important. The decorating manufacturers must have the decorating experience of the relevant stores.

For example, if you open a coffee shop, you must find a manufacturer who has experience in decorating coffee shops. If you open a children's English language, you must find a manufacturer with children's experience in culture, education and decoration.

Because if the decorating manufacturer does not have the experience of decorating the same type of storefront, the storefront that is decorated will not necessarily meet the demand in practice.

At that time, if we knock it out again, it will certainly be time-consuming.

Therefore, before decorating, please ask the decorating company to draw first, including floor plan, elevation, side view, material, color, size and so on.

In order to communicate clearly what you want to decorate, it is best to take decorating manufacturers to the same type shops to observe the scene, and to clarify the feeling that they want to decorate, so that the storefront will be more close to their own ideas.

The decorating effect I request is as follows: 1, the advertised advertisement at the door is clear, so that people passing by will be able to sell anything at a glance.

The important point is that the same clothes hang on different grades of shops will use different effects, do not affect the overall level of their own clothing because of the overall image of the store, affecting the customer's desire to buy.

Of course, our shop is just open and simple.

2, lighting and other hardware is also very important. If the shop is not bright enough, it feels like a fast failure.

In the evening, the lights on the door must be bright, which can attract the eyes of passing customers at once.

Lighting can also make clothes more moving, but different lights will have different effects. The combination of cold and warm is the most suitable clothing store. If it is all cold light (that is usually seen white light), although the shop is bright, but the feeling is pale and not warm enough, the clothes will not look soft enough.

Plus the warm light (usually seen in the yellow light of the spotlight) can neutralize the white feeling, and the clothes that are irradiated are more moving.

Air conditioners need to be prepared in summer. Otherwise, it is very difficult for customers to keep customers in the store. They have patience to choose clothes. They are sticky and have no mood to test clothes.

It costs a total of 5000 yuan for the shop decoration. It is still a bit of a flower, including my own work as a laborer, and 50 thousand provinces.

Four, pick up the goods and purchase channels, everything is in short supply. I should talk about how to buy the tools of making money: how to buy clothes, how to pick and choose goods, and how to pick up the goods and stock, 1, pick the goods: sample, style, brand, quantity, quantity, and quantity.

The brand is mainly brand name, mainly in foreign trade.

The purchase should be marketable and appropriate, and the purchase plan should be worked out. Of course, it can also be modified during the purchase process.

When entering the goods, we should first turn to the market, look at the market, compare one to one, ask, calculate and think.

Because the new store is open, there must be more styles and more choices for customers.

The purchase will be arranged at three or four per week, so that every Saturday store must have new products, but only a few new products are left.

If we enter the peak season, we will make up for three or four days.

There are several sales climaxes such as "38", "51", "National Day" and so on. Don't wait for almost the time to prepare the goods. You can start preparing for half a month in advance.

You have to have enough time to arrange for yourself.

2, purchase channel: Shanghai seven wholesale market or Hangzhou Sijiqing clothing wholesale market.

The new store is only temporarily stocked in the seven Po wholesale market.

The same city is conveniently accessible, and will go up to the wholesale clothing market in Sijiqing, Hangzhou later.

I plan to hire three people, two girls are best to be beautiful MM (don't scold me, beauty is the heart of everyone, beautiful MM is easy to attract customers), mainly responsible for the reception of customers, two of the five shifts.

In addition, I invite an older aunt and myself to take the cash in shifts, and I basically keep looking at the store (except for goods or important things, and I should be tired of starting my own business).

The wages of two girls, 800/ months + commission, the Commission is 1% of the monthly turnover, improve their enthusiasm.

Bigger aunt also, 800/ month + commission 1%, do not receive silver problem, it is responsible.

Six, investment analysis, monthly cost analysis 1, rent: 5000/ month, pay three pressure one, 20000 yuan 2, decoration fee 50003, the first clothes 20000 yuan 4, the other costs 1000 yuan 5, staff salaries can be concluded at the end of the first month, do not count in the initial 50 thousand 6, the remaining 4000 to do the use of mobile funds, seven, marketing strategy, first, the opening sales promotion.

On the opening day, some promotional activities can not be avoided to attract customers. Promotional activities are more than three types, such as discounts, gifts and raffle tickets.

Meanwhile, circulate leaflets in the surrounding areas.

Two, the display of clothes is very important. There are many kinds of products for women's clothing. There are enough choices for customers. This is different from other brand stores, not relying on several main types of sales.

Product display should highlight the characteristics of its own clothing, and display the tops, skirts, trousers and suits separately. Besides the neat appearance of the shops, it also provides convenience for the customers who purposefully purchase. If only they want to buy Skirts, they only need to pick them in skirts. If they buy Skirts and want to match their jackets, they can directly match the tops.

A lot of money can be made out of models, and clothes are often sold the fastest.

The samples in the window should be changed frequently, so you can't be lazy!

Three, long-term development marketing strategy 1, principle: every week must have new goods on the shelves, mainly in the middle, high and low as a supplement (high grade and low grade) 2, policy: try to standardize every link, in order to prepare for future development chain, that is, mode replication 3, services: training the basic interests of the salesperson, customer service attitude and service tenet.

Whether customers buy clothes or buy clothes that are less expensive, they should smile to their customers and leave them with satisfaction.

Customer requirements are met as far as possible when possible.

(customer database) (2) increase the possibility of coming to the store next week. (2) increase the possibility of coming to the store next week. Use the customer database to give a small favor to the store to receive or inform the discount message on some pretext, or to send free seasonal clothing (to be quantified) or to send a birthday gift and so on. Buy a suitable amount of lady's handbag to inform the customer to send a lady's handbag at a full shopping for 400 yuan (the lady's handbag should be displayed in the shop, the purchase should be priced at 38 yuan, the price of 300+ is appropriate, the customer's value for money is worth more) or the cumulative consumption is 600 yuan or more. 4, method: (1) the first time you come to the store, you can give a small pendant and a long customer list free of charge.

(after the award is received, the new cumulative) 3, the company is satisfied with shopping and makes it as far as possible to introduce other buyers to the shop to buy the "500" or "group purchase", such as: buying at least 500 yuan and 20 percent off above, or accumulating 1000 yuan for personal consumption.

(4) on a regular basis, people who like to have a discount are fond of petty greed to some extent, especially women.

"Store opening large profits" and "twenty percent off discount for our products" can also be purchased by one to one strategy (the goods are mainly unsalable goods and the goods in season are subsidiary). These signboards usually catch the hearts of women.

(5) a few short-term promotions in a year, priced at 10-30 yuan, is very popular.

Then store the low sales price together.

For example, the best time of May 1, eleven, 38 and so on is eight. To sum up, I would like to conclude that if I open a women's clothing store for 50 thousand yuan, will it be successful? Of course, it needs to be tested in practice.