When The Crisis Comes, Enterprises Must Live Well.

Conflicts and contradictions, in the enterprise management and personal growth, everyone wants to avoid or hide away as far as possible. However, God often does not want to follow your subjective expectations, and the crisis will always come. The key is whether you have to deal with calm and persistent courage.

Now, whenever the state introduces new policies and changes in the market environment,

It is difficult for some enterprises to adapt themselves to the situation. They are always in a state of anxiety. They always hope that all kinds of changes and impacts will not be eroded to themselves, and that the objective crisis in some economic development can be seen as a formidable enemy.

Therefore, because of their lack of psychological preparation for dealing with crises, their enterprises are always growing little. This kind of inner expectation is actually a conservative pronoun, which seriously restricts the further growth and development of enterprises.

The other side of this kind of fear and crisis is conservatism. The other side is the closeness and narrowness of many domestic enterprises. It makes me always feel that the culture and concept that we are born with are insecure against risks and hope for stability.

In ancient China, because of its location in East Asia, it was the first to enter feudal society.

The self sufficient natural economy and the developed ancient culture made it a "Heavenly Kingdom" at a high level; the whole nation formed a self centeredness that disdained contact with the outside world.

When the Westerners first came to China, the emperor of China thought they had come to pay tribute. In his imperial edict to King George Sans, Emperor Qian Long once said, "the kingdom of heaven is Weiyuan, and all the valuable objects of the world,"

There is no need for any more items.

This isolated isolation makes the Chinese immersed in the illusions of arrogance and arrogance in the center of the world and the world, and is unprepared for changes in the outside world.

Marx had a figurative metaphor for the mental state of the Chinese: "completely isolated from the outside world is the first condition for preserving the old China. When this isolation is broken by violence in Britain, it is inevitable that the process of disintegration will follow. As a mummy carefully preserved in a closed coffin, it will inevitably disintegrate when it comes into contact with fresh air."

When China's blind "central madness" is broken by the imperialist artillery, it is replaced by its morbid psychology of despondent and outwardly strong, and the suspicion of external instinct, fear and excessive vigilance.

This mentality has closed the door of modern China like learning abroad, which has seriously hindered China's progress.

Because of the influence of the long-term traditional small-scale peasant economy, the Chinese people are always afraid and worried about all kinds of crises because of their long-term traditional small-scale peasant economy.

Nowadays, many enterprises are taking stock of their own business situation, which is indeed a few joys and worries. Steady operation continues to moderate adjustment and innovation in the process of development, and is keen on the rapid expansion of enterprises through mergers and acquisitions?

It may take years to see how the market integration advantages can be seen. The enterprises that have gone all the way to advance the "young people do not know their worries" now are also faced with changes in policies, environment and needs, which have reduced their expectations in the previous performance. As for the predicaments and setbacks caused by various other unpredictable factors, enterprises are in a state of great difficulty and are unable to move forward, so that bankruptcy or bankruptcy can be seen everywhere.

Among them, many homogeneity, lack of difference and individuality of enterprises have been infiltrating in the Red Sea for bloody fighting, facing the sword and bloodshed, vulnerable, they can not afford to toss, soon died.

No matter what else, in the past year, some enterprises have been unable to sustain themselves for a year but have been miserable and miserable.

It's cruel.

How can we cope with the worsening fate of enterprises, such as policy influence, market competition, industry risk and so on?

In the view of the marketing consultant of the blue Chilean market, the key lies in itself.

Sancho Gandhi once said, "if you want to change the world, you need to change yourself first." in India,

Objectively speaking, it is becoming more and more difficult for enterprises to do so. However, we must face the challenges and face the challenges again.

Hua Weilian, director of public relations in Bayer Greater China, understands this: "change yourself, do not wait for others, do not wait for the government, but do it yourself."

At present, the company is constrained by the policy environment and the industry risk. It is a battle of death for the enterprise. In my view, no matter how cruel and dangerous it is, how much bad luck it will encounter, only if we survive first can we have the final opportunity.

After remembering the resignation of the famous British Prime Minister Churchill, there was a commencement address to University of Oxford.

After a long and lengthy presentation, Churchill walked up to the platform, grabbed the platform, looked at the audience, and stood silent for a long time. He said, "never, never, never give up!"

Then the long silence, and once again, he stressed: "never, never, never give up!"

He gazed at the audience for a moment and then returned to his seat.

Undoubtedly, this is the shortest speech in history, and is also one of Churchill's most popular speeches.

There is a female swimmer who is determined to become the first person to swim across the English Channel in the world.

In order to accomplish this goal, she worked hard for a long time.

The day finally came.

The woman jumped into the sea with confidence and struggled to swim across the river.

But when approaching the other side, the sea began to fog. She lost her sense of direction in the vast sea, and did not know how far she could swim to shore.

The more she swims, the more guilty she is, the less confident she is, and finally she gives up.

When the lifeboat rescued her, she rubbed that she could reach the shore as long as she swam for more than 100 meters.

She said with regret, "if I knew that the distance was so close, I would persist in any way."

The most difficult time is probably the closest to the goal, and most of them give up at this point.

In the book "the art of war of Honda" written by Katayama Shu of Japan, there is such a saying: "a company must always remain young and lose its dream, only to muddle through, to challenge the limits, and not to close doors, but the world is infinite."

The remaining half is about how to start the present, for example, to produce where needed, start from small to big development, do not think hard, and do something important immediately.

It seems that our enterprises are in urgent need of a twenty-five thousand mile long march, which is a severe test of life and death for everyone. The successful arrival of Northern Shaanxi is often the last laugh. In fact, the same is true for enterprises.

In the two World War, Japan's economy had lagged behind Europe and the United States for 15 to 20 years. But it took only 25 years to realize the modernization of the national economy. Industrial and agricultural production leapt to the forefront of the developed countries in the world. It was called a miracle of capitalism.

Exploring the experience of Japan's economic success is related to their calm in the face of crisis and seeking to take the initiative to overcome and change.

Looking back at our own businesses, the change in behavior brought about by the impact of the small-scale peasant economy is the lack of innovation and development. It seems that we have not yet fully awakened the awareness of the economic situation facing the export-oriented and pluralistic pattern. The international marketing consultant of blue Col. Chi Yang pointed out that the current economic growth actually has fatal structural defects, which means that the long-term prospects for growth are fragile.

Crisis threatens us all the time. If we are faced with a crisis, we will incur incalculable losses if there is a general lack of awareness and strategies.

In fact, there are many experts warning that a certain crisis is imminent or sooner or later.

For example, the food crisis, energy crisis, water crisis, land crisis and so on. Among them, the most direct and realistic crisis for enterprises is the financial crisis. Now it seems that it is very difficult to avoid. What is most needed to study is how to lighten the losses after the financial crisis.

From the agricultural civilization to industrial civilization to commercial civilization, the integration and complementarity of the global economy can not be denied. Crises coming from nature or development will continue to emerge. If we are ready to face everything in an open mind, we will have more mental endurance and psychological endurance.

On the contrary, too much calm leads to its own "closed door" will only eventually ruin their own survival space and development prospects, so in this sense.

Let the crisis be more violent.

No harm at all.

Mr. Yu Fei, a famous brand marketing expert, a famous brand marketing expert, CEO and chief consultant of the international marketing consultancy agency, the ten prominent marketing people in China, the 8 authoritative media and agencies of the people's daily market and other 8 authoritative media and agencies have won the "China brand building outstanding contribution award", "China Securities News" special brand consultant, China's "brand" magazine chief expert, "sales and market" Training Alliance expert lecturer, China's health care industry ten outstanding managers, China's most influential marketing planning 100 people, the vice president of the China International Health Research Institute, the Chinese Health Care Association health care market work committee member, the Chinese medical Promotion Association medical beauty plastic surgery deputy secretary general, the Chinese medicine health marketing expert committee vice chairman.

In the past more than 10 years of marketing career, the company has successfully served many famous brands. Its leading international marketing consultant is "the ten most influential brands in China's management consulting industry". Now it specializes in marketing services such as brand planning, public relations communication, news marketing, investment promotion, marketing promotion, real combat training and so on. Outstanding planning, integration and execution have great reputation in the industry.