Personal Shop Winning Process All Matters
The success rate of opening shop is very high. The United States has conducted a survey on the success rate of opening stores. The result shows that the success rate of joining the franchise system is 80%, and the success rate of independent shops is about 20%.
Experts believe that "technology" is the basic living condition of the storefront; it is indispensable for the storefront to take root and have sufficient competitiveness; if we pay attention to market information and pay attention to the new consumption culture and characteristics that have not yet caused domestic or upcoming domestic consumption, we can avoid falling into the vicious circle of price cutting competition and become a century old store when consumers are partial to rational thinking.
What kind of shop do you want to open? 1. if you are full of creativity, passionate and bright, you can consider self catering hot pot shops, traditional snack bars, convenience food and other catering services.
2. if you like refined and tasteful goods, you can use the second-hand boutiques, handicrafts stores and small coffee houses to make you show your talents.
3. if you are extremely sensitive, loving family and loving your family, nurseries and kindergartens will be your favorite.
4. if you often follow your feelings and always put yourself in others' shoes, pet shops, florists and gardening shops need your characteristics.
After considering the personality traits, interests and the number of funds held at hand, each person will assess the fitness of the type of work to be assessed, such as the working hours, the length of work hours and the way of work.
The choice of investment projects should focus on the following points: first, foresight is to make a judgement of the coming market based on the local conditions.
The two is to learn from others.
But it is different from copying the same style.
It mainly refers to the advanced experience and practice of foreign countries.
In the local area, it is a foreseen new project, which is selectively pformed and implemented in combination with local and local conditions.
Three, we should try our best to choose the industry that we are familiar with and the industry with relevant knowledge as the investment goal. We should give full play to the knowledge and skills we have acquired and regard it as a favorable condition for choosing investment projects.
The four is to try to choose projects that are closely related to relatives or friends, and get guidance from them and help them in business.
The five is to focus on market research, do a good job of market analysis and forecast, and calculate the minimum and maximum income of investment.
How to raise funds for opening stores, when you have initially selected business projects, the next problem is to raise funds.
Because of the disadvantage of raising funds, there are many people's thoughts of doing business.
There are usually several ways to raise funds for money: personal savings.
Two, bank loans.
Generally speaking, it's not easy, unless you have real estate as collateral.
Or your business plan has aroused strong interest from some industry companies, willing to cooperate, ask them to raise insurance and apply for a loan from the bank.
Three, friends and family loans.
If you have one or two friends or relatives who get rich first, they are the best borrower.
Boldly go to the door and ask them for help. Relatives and friends should speak best.
However, when you borrow money from them, you have to introduce your business plan to them, so that they can have confidence in your ability to repay their debts in the future. They should also clearly state the time and interest to repay the loan and write a good deed.
Otherwise, there will be contradictions and hurt feelings.
Four, supplier.
Some suppliers allow you to buy some savings and loans on credit. Why not have such a business?
When you earn money, give it back to those good hearts.
Five, rental or mortgage property.
"A real businessman should dare to take his wife's Wedding Necklace to pledge" -- this is the famous American small commodities business manager Greene said.
You can open a shop like this, but you can have a good location, though not absolute, but there are many commonalities, such as large population mobility, busy downtown area, convenient pportation and so on. Therefore, choosing the right location must have the following conditions: 1. crowd flow: the proportion of ordinary, holiday and daily trips.
2. vehicle tidal flow: traffic flow between automobiles and motorcycles.
3. pport hub: current and future pportation tools that may increase or decrease.
[Page]4. road width and size: one-way street, two-way road and parking problem.
5. regional characteristics: business situation, competition stores, complementary stores, financial institutions, cultural and educational facilities, leisure facilities, etc.
6. population survey: population, consumption habits and so on.
7. business district survey: main and minor business area, rent and price.
The naming of the name is very much related to its environment, customer composition, literary atmosphere, and local time. For example, the southern name "ah two soup" is not necessarily in the north.
Usually, it is easy to remember, clear and follow the client's psychological name.
The two trick of running a small store: it is difficult to tell a small shop from its characteristics and family ties.
It is easy and easy to say, although many supermarkets have "grabbed, forced, and surrounded" supermarkets, many miscellaneous loan shops can still defend one party's position.
The small shop has its own advantages, and give full play to this advantage.
According to the location, the store can be roughly divided into two categories, one opened in the crowded downtown area and the other is located in the residential new village.
The former is more important because of being close to the big shop. It should be more important to look for something that the store does not have.
To manage such a small shop, we must make market segmentation and do something special.
A small shop in a busy market may be able to cater for young people's taste, because young people like to shop most.
On the contrary, small shops that run old people's products should be opened in residential areas, which is the scope of activities for the elderly.
A small shop opened in a residential area is a business of the surrounding residents. Besides the daily necessities, the key is to catch the old customers with human feelings.
Handicraft shop.
The workshop is opened to the front shop, and the female worker's ingenuity is fully utilized. The sewing work of handkerchiefs, cushions and tablecloths is scattered at home.
Handmade products are ingenious, and there are fewer opportunities for duplication of styles. Customers are easy to accept, small investments and low risks.
Toy hospital.
Now the price of toys is getting higher and higher, and their functions are more and more complicated. Once they are damaged, they will be left behind.
Career forecasting shop.
It is even harder to find a satisfactory job. If we use a set of related testing software to conduct a special test for every job seeker, we must have a shop like this.
Children's bookstore.
Children should not be surrounded by the TV all day, but should also learn from their books. They can open a special bookstore for children, from decorating, equipment to the variety of goods to be fully targeted at children's psychology.
Living room clinic.
Under the premise of not destroying the decoration, we should solve the problems of lack of pipelines, clogging of sewer lines, dark line faults, and seepage of underground pipes in walls.
Of course, we must have professional skills.
The elderly chat center.
When people complain about the estrangement of the two generations, they do not take into consideration the psychological needs of their elders?
This new line can provide the elderly with a heart to heart talk.
Baby print press.
Parents often do everything they can to save a little bit when they are born.
We might as well cater for this kind of psychology, and create a production agency to make the baby's name, birthday, portrait, footprints seal, or make decorative frames, so that love can be a permanent memory.
It's best near the maternity ward.
Heal the hotel.
People always have a bad time in their lives. They hope that one can find a quiet place to carry out such a lure. There are psychologists listening to them, giving vent to their entertainment places, having a quiet and warm guest room, letting people forget their worries and adjusting their mindset.
Wei -
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