Three Ways To Start A Successful Startup.

Small investors and early entrepreneurs should make every effort to grow up quickly and get through the dangerous period as quickly as possible. Learning from hermit crabs and finding umbrellas is a shortcut.

This is a profound journey, and the application of it is very meaningful.

The reader with the intention may as well try to figure it out.

The newborn babies are very vulnerable, so they need the protection of their mothers.

Small investors who are just starting their own businesses are as fragile as they are, but few people are able to shelter them from wind and rain, so they need to figure out their own ways.

Learning from a hermit crab is a good idea.

The characteristics of the hermit crab are simple but flexible, and are almost the same as the small investors who started their business.

The hermit crab cleverly looks for a thick "spiral shell" to live in, it completely covers the shortcomings of its own strength, and highlights the advantages of flexible action.

Smart small investors who have just embarked on the path of entrepreneurship should also know how to find such a "spiral shell" of their own, so as to increase the armor's thickness, enhance their resistance to attack, and pass the pioneering danger period to welcome the successful dawn.

The following are some examples of successful application of this method. It can be said that they have successfully applied these three methods, otherwise they will not achieve such success. There are three ways to find "spiral shell" by young investors.

Find a potential partner to go with him and borrow his shoulder to protect us from wind and rain, which can greatly increase the safety factor of business.

There are three criteria for judging whether a partner is potential partner. First, background; second, strength, mainly financial strength; third, ambition.

In this regard, Yan Weibin of Hubei can set an example for us.

Chinese people began to eat tofu from the Han Dynasty. The number of people making tofu all over the country is more than 10000. How many people can make a small bean curd business worth tens of millions of annual output?

Yan Weibin may be the only one.

Yan Weibin started his business as a real barefoot ashore. He started from scratch and had no foundation at all. Yan Weibin's hometown in Shipai town, Zhongxiang, Hubei, is known as "the hometown of tofu".

Yan Weibin lost his father at the age of 7, and made a living by making tofu and selling tofu with his brother and sister-in-law.

In the new year's third year of 1988, Yan Weibin, 18 years old, heard that the old folks who came back from the field in the new year said that tofu sold well in Lanzhou, Gansu.

Yan Weibin has always wanted to develop in the field.

He said his idea to his brother, and the elder brother said, "what if our brother goes there together?

What about the land at home? "

Yan Weibin had to go to Lanzhou alone and carry 500 yuan with him, which is all his capital.

Yan Weibin has only 10 square meters shop in Lanzhou. It is called "Shi Pai tofu shop" and is the banner of his own "tofu town".

But after spending a year in Lanzhou, Yan Weibin made enough money to earn enough money for housing and living.

As for his boss's dream, he had to bury his heart.

After that, Yan Weibin went to Beijing, went to Xiamen, went to Fuzhou, and went to Changsha to make tofu.

Like the carp spit, the bean curd shop goes all the way, and the seeds are scattered, but they are not fruiting.

In 1997, Yan Weibin was 28 years old and wandering outside for 10 whole years.

He thought that his boss's dream was probably no good.

In this way, he returned to his hometown of Hubei, but did not return to Zhongxiang, but settled in Wuhan.

He really is not reconciled and wants to fight again.

Yan Weibin opened his N bean curd shop in Wuhan.

This time, he decided to innovate from varieties, to find breakthroughs in innovation, and to make tofu eaten by Wu Han people.

Yan Weibin thought of doing it, and ran to the library every day, studying the knowledge of bean curd, and went around to worship the teacher for art.

Over the past two months, 6 new varieties of tofu have been released.

This has made his business much better.

At the same time, he changed the old "Lei Feng marketing method", began to link up with the "offline" interest, and let everyone stand on a boat through the combination of interests, which made his tofu shop quickly stop the loss situation.

However, it is no loss, but the profit is very limited, business is always so warm and not alive.

It happened in a chance meeting between Yan Weibin and a buyer in Wuhan's Zhong 100 supermarket.

Currently, Wuhan Zhong Bai is one of the largest chain supermarkets in China. It is also one of the few A share listed commercial shares in China. But in 1998, Wuhan Zhong Bai has just started. Although its strength is strong, its popularity is limited. Few people think that it will develop so fast and develop to such a large scale today.

Yan Weibin introduced his own tofu shop to the supermarket when he introduced the buyer in Wuhan.

Since then, Yan Weibin's career has really been on the maglev train, and the speed of development is amazing.

Since 1998, Zhong Bai has opened more than 20 chain stores in Wuhan, and then opened many branches in two or three cities in the province.

When the supermarket opened, Yan Weibin went where he went, and the hundred supermarkets ate meat, and he followed the soup.

With the rapid growth of Zhong Bai supermarket, the company has developed to nearly 200 employees, and has its own registered trademark "bean fragrance gathering". Its total assets are nearly 5 million yuan, with annual sales volume of about 10000000 yuan, and the Wuhan bean curd market has a share of nearly 1/3.

It can be said that without the development of hundreds, there would be no development of Yan Weibin.

After 10 years of groping, Yan Weibin finally found the best shell for himself, and found the best umbrella for himself.

The second ways to find the "shell of the shell" by the small investors are to ride the big tiger.

Because of its big, colorful and roaring voice, the tiger is frightening and unapproachable, but once you tame it, or it has recognized you as a friend, it is not very useful. It is very useful. With the power of it, you can easily knock down your competitors and make yourself stand out.

Taiwan small investors and small owners are very skillful in using this trick. You see, a big factory in Taiwan, like Acer and Hua [FS:PAGE], will invest in the mainland of China and run a factory. There will be a lot of small factories in Taiwan to follow suit and invest in the surrounding area.

Mainland investors are not very proficient in investing in this "big brother" investment, but many people have been studying and benefiting from it.

In Taicang, Jiangsu, there is a clothing factory called "Chun Zhu Mao Mao" and its founder is Lu Yune, a simple working woman.

Lu Yune had previously worked in a nylon shirt factory and bleached dyeing plant, but failed.

Later, she contracted for a knitting factory in the local town of Liujia port.

This is a small township factory. Lu Yune handed over a 120 thousand yuan contract fee and got several broken old factories and dozens of tattered old looms.

In the face of such a mess, Lu Yune knew that there was no way to rely solely on his own strength and his 200 thousand yuan bank loan.

The way she thought of it was to find a tiger to rely on herself.

What she found was Shanghai Chun Zhu woolen sweater factory, which was a famous brand enterprise in Shanghai's clothing industry.

Lu Yune first started doing foundry work for Chun Zhu, and first solved the problems of insufficient factory fame, backward equipment, unable to get a job, and no workers to work.

The profit of the foundry is thin, but enough to feed Lu Yune himself and forty or fifty workers in the factory.

After a year of subcontract work, we have gained enough confidence from Shanghai Chun Zhu factory. Lu Yune's factory has developed into a downstream supporting enterprise of Shanghai Chun Zhu factory.

Two years later, Lu Yune accumulated a certain amount of money, so he invested 1 million 800 thousand yuan, and he worked with Shanghai Chun Zhu to set up Taicang Chun Zhu Mao Co. Ltd., Lu Yune was vice chairman and general manager. The company's technology, sales and consulting were responsible for Shanghai spring bamboo factory.

This way of cooperation has made up the shortcoming of Taicang spring bamboo factory as a small local enterprise with insufficient funds, lack of fame and shortage of talents.

Two years later, the two sides worked together to form a Suzhou spring bamboo cashmere garment Co., Ltd., and at the same time worked with a Hungarian enterprise to form Suzhou Yi Cheng Garments Co., Ltd.

This is 2000.

By 2003, Lu Yune's wings were hard.

This year, Lu Yune invested 50 million yuan in his own investment, and owned a large wool textile enterprise of his own. In 2004, she owned a large printing and dyeing enterprise of her own.

Nowadays, the sales volume of Lu Yune's enterprises has reached 2 hundred million every year, all of which started from the original 120 thousand yuan borrowed, and only 12 years passed.

Lu Yune sent the big tiger she found herself, and walked to the top of the peak of wealth.

The third ways to find a "shell of a shell" by small investors are ants.

The bigger ants, from the individual point of view, are insignificant in the eyes of the people. They are not enough to attach importance to. But if a small group of ants join together, can they show their power and prestige enough to make you moved?

So there's a movie called ant soldier.

To call ants an elite is not an absurd reputation.

For small investors, we can learn a lot from ants and understand many investment principles.

If you can't find a tiger of your own at the moment, then you might as well look for a little ant, and learn how to move an ant.

Sun Junwu is a laid-off worker in Xi'an.

Sun Junwu has done many small businesses after laid-off, but not because of insufficient funds, but because of lack of experience and no success.

As the days passed by, the whole family looked at themselves, making Sun Junwu embarrassed and anxious.

By chance, Sun Junwu saw a small oxygen generator for household emergency use at the Northwest Medical Equipment Exhibition. Listen to the factory's propaganda: how the modern people are suffering from hypoxia and how much space the oxygen supply market exists.

Sun Junwu was moved.

This thing is small investment, big market, and it is a fresh thing. There are not many people to do, and the market is blank. Why don't you try it yourself?

In this way, Sun Junwu spent more than 2000 yuan to buy 10 small oxygen generators.

But after paying the money and bringing the equipment home, Sun Junwu looked at the pile of equipment and made a fool of it: what did he do when the equipment was brought back?

Do you want to open a shop or rent equipment?

Shop, where do you open the shop?

To rent, to whom, and who to rent?

For a few days, Sun Junwu thought of a splitting headache, but he could not think of a safe way.

Only then did he realize that he was too impulsive.

Sun Junwu spent a period of time wandering.

One day, when he was bored, he stood on the street newsstand, listening to people chatting while rubbing others' newspapers. Suddenly he read a piece of news in the newspaper: Shanghai, Beijing and other places were enjoying the oxygen bar, and the white-collar workers were busy filling oxygen.

Sun Junwu beat the thigh, right, oxygen bar. Is this not the right way for you?

There is a way out for those oxygen generating equipment.

Sun Junwu began to search everywhere in Xi'an's streets and alleys, and inquired about where four oxygen bars existed.

But Xi'an is no match for Beijing. There are few fresh things like oxygen bars.

It's hard to find an oxygen bar in a remote lane.

As soon as the boss listened to his intention, he took his hand and pferred the oxygen bar to him.

Sun Junwu quietly inquired, only to discover that the oxygen bar opened for two months, and the total number of customers might not be more than 10.

Slowly, Sun Junwu discovered that he had not bought 10 small oxygen generators, but 10 big weights, which hung on his neck and held him back.

Until a friend in a bath room could not see, he said, "put your oxygen generator at my place."

I have many guests there.

Many people are free to stay for half a day, and I try to get them to breathe oxygen.

Sun Junwu said hesitantly, "can that work?"

My friend said, "try it. You can't help it anyway."

Sun Junwu said, "try it."

The two people talked about the good conditions very soon. There were 5 baths in the bath center of friends, two in each, 3 times a day, two in 37, three in friends, seven in Sun Junwu.

In August 2003, Sun Jun put his 10 small oxygen generators in the bath center of his friends.

He did not expect to shoot red.

Like Changchun and Shenyang, Xi'an is also one of the famous "water towns" in China.

The meaning of "Shuicheng" is not that they have more water and more rivers, but that they are more than [FS:PAGE] baths and baths.

The self-help oxygen bar is fresh, clean and sanitary, plus the special environment of the bathing place. Most of the people who are troubled by hot water will have a sense of hypoxia. At this time, people will feel very comfortable when they suck oxygen.

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