Guide To Entrepreneurship: Four Ways To Help You Succeed In Business

"Personality market, green business opportunities, women and children, franchise" business to start making money from these four groups of words related to business, is the choice to win today's wealth.

In the first place, it is undeniable that individuality is monopolized by the market. There is no denying that the current consumption is constantly upgrading, and the basic demands of eating, dressing and communicating have never changed.

Business opportunities are also attached to the provision of "personality choices".

With the maturity of the market environment and the intensification of competition, the space of traditional retail has been very limited.

Shops can only attract customers' fastidious vision only in the pursuit of individuality publicity. Only by having a distinct personality can your shop stand out in the brutal business competition and expand space while reducing competition.

The concept of "personality shop" originated in the United States and is popular in Japan, meaning a shop with unique style, more professionalism and distinctive creativity.

In the current domestic market, the concept of individuation can be divided into two categories, one is commodity personalization, the other is to seize the characteristics of consumers seeking novelty, flaunting the alternative and fashion, providing unique personalized products, such as the custom dress and hand-painted leather goods that have been reported by the magazine, and the other one is personalized shops, such as Starbucks, which emphasizes coffee culture, and MUJI products that provide exquisite household products. These unique shops start with cultural ideas to win the recognition of consumers.

Starting from these two concepts, there are two types of individual entrepreneurial models worth learning from in 2006.

First of all, DIY shops are a special form of fashion in recent years. From pottery bar, silverware bar to paper art bar, flower art bar and so on, DIY has penetrated into every aspect of life.

Unlike ordinary shops, these small handicraft shops advocate the new consumption concept of "DoItYourself" or "Enjoyityourself". Its selling point is not the product itself, but the process of making products. This is attracting people and the main source of profits, which leaves a lot of room for creative development for business.

Secondly, it is a shop mainly based on personalized products, such as specially designed posters, party products and so on. It basically provides goods with unique originality and satisfies some pursuit of personal style and tastes of consumers.

Although personalized goods need to be distinctive, they do not mean that they are unconventional. Their definition is partly the same as "niche market" products. How to grasp the yardstick of considering uniqueness and practicality is particularly important.

It needs to be reminded that taking personalized route requires entrepreneurs to have a unique way of thinking and taste. They have a full prospect and anticipation for the prospect of entrepreneurial projects. In the process of selecting materials, purchasing and selling, we should pay more attention to maintaining the originality of originality.

In addition, a common risk of personalized projects is that the prevalence of time is not long enough. When personality is no longer personality, entrepreneurs should be decisive and make quick adjustments.

Improve technology threshold and slow down business opportunities.

Two: healthy consumption, green business opportunities, and lifestyle. It not only upgrades consumption, but also changes in the structure of consumption demand.

Nowadays, people are increasingly pursuing quality of life and paying attention to their health. The proportion of families living above average in urban areas to health care investment is increasing.

Healthy consumption has become a hot spot in household consumption of ordinary people.

From the selling of green food to the rise of fitness clubs and health preservation restaurants, this message is also conveys: with the continuous improvement of health consciousness of domestic residents, there are tremendous business opportunities in the health field.

For example, the US health industry did not exist 20 years ago, but today the health sector's income has reached US $200 billion, which is equivalent to half of the revenue of the entire US automobile industry.

Experts estimate that from 2000 to 2010, the US's consumption in the health sector will grow from 200 billion to 10000 billion US dollars, a 5 fold increase.

These benefits come from providing products that are healthier, more beautiful, delaying aging or preventing diseases.

Health is a broad concept, and it is still in its infancy from the current market development situation. For entrepreneurs, the money well that can be built and excavated is not hard to find.

However, if we want to take health as our selling point, the threshold is not low.

First of all, entrepreneurs should have the concept of healthy life, understand the latest developments in the health consumption market, and master certain professional knowledge. For example, if a restaurant starts to understand Chinese medicine and nutriology, it is necessary to train employees properly so as to provide professional services.

Secondly, in terms of the amount of money invested in the early stage, the funds for health care industry (including pharmacies, Chinese medicine shops or drugstore) are all above 3 million yuan.

Therefore, it is not hard to see that although the health market is ready to move, it is more floating on the surface of the word "health". The market is not standardized, practitioners are uneven, their professionalism and scientificity are doubted, and there are few famous brands of healthy industry appearing in the market. Two.

To the later, it is also equivalent to leaving a rich world in 2007.

Three: women, children, money is still good, and the Jews say, "earn money for women and children!"

This pioneering business is still standing firm through the test of time, and so is 2006.

The difference is that women's and children's consumption interests have changed a little now.

The survey shows that 70% of the social purchasing power comes from women.

As far as shopping malls are small to street stores, the main force of consumption is women.

In the past, entrepreneurs were mostly male, but from the data of entrepreneurship exhibitions in recent years, the proportion of men's and women's entrepreneurial intentions has been basically equal. Therefore, the reason why women's entrepreneurial intention is improved is also the reason why female concept stores are fermented.

The business opportunities of women are related to beauty. However, compared with other business opportunities, most industrial projects show the same trend in terms of business performance. The difference between beautiful industries is that the impact on the original structure is not obvious when new business opportunities arise.

For example, from the perspective of women's consumption in the past twenty years, the pition from clothing, makeup, beauty to body weight and cosmetic surgery has been carried out, but the emergence of new hot spots will not cause any impact on the former, or even complement each other.

It can be seen that this market is an infinitely expanding [FS:PAGE] market. For entrepreneurs, the latter is better than the previous ones.

At the same time, the report released by the Chinese Academy of Social Sciences shows that the consumption of children's education has exceeded the pension and housing consumption, and has become the ultimate goal of household savings.

It is estimated that the consumption of domestic residents is about 250 billion yuan per annum.

The education and training market is showing strong demand momentum, especially in language training, vocational training, early childhood education and other fields.

Taking children's culture and education industry as an example, according to statistics, there are 33 million 500 thousand children aged between 2 and 12 years old. Over 20% of the children are in the talent class. The average annual cost is 1500 yuan per person. The annual market size is about 12000000000 yuan, while the children aged 2 to 6 have about 14 million 200 thousand children.

Four: joining in the high threshold of chain trading is regarded as the low threshold of entrepreneurial shortcuts by many entrepreneurs.

Actually, not necessarily.

The survey of entrepreneurial status shows that the number of entrepreneurs who choose to join in the chain account for 32.5% of the survey, while only 16.7% of those who intend to invest in the venture capital account for more than 100 thousand yuan.

This misunderstanding is also an important reason for writing this article into an independent paragraph.

To join the chain enterprises, we will invest a lot of franchise fees and security deposits. What are the investors?

It is believed that most investors regard brand as the most important thing.

Brand is the lifeline of franchise, and it is also the biggest reward for investors to pay the franchise fee.

The franchise fee can be regarded as the embodiment of brand value, and the farther management is the cost of management and technology.

Therefore, it is easy to compare the advantages of joining the project with high threshold.

In the first place, the high threshold project screened more competitors for investors, while the excellent personal qualities of the few qualified travellers, while ensuring their brand success, also reduced the risk of their joining behavior.

However, the need to pay special attention is that the high threshold is not simply equivalent to the high threshold of funds.

Investors need to identify the specific components of the franchise fee when choosing franchising projects. If a higher proportion is used to invest in equipment, then your investment is likely to work for equipment manufacturers.

Second, the high threshold is largely corresponding to the high popularity. For individual investors, it may not be able to own a loud brand for a lifetime. The 8 million yuan bid KFC, the 2 million 500 thousand yuan McDonald's, although invested a lot, but once successful, there is a global network to help you do publicity, even if you open the first day, you will never worry about no one patronizing.

Finally, the most important thing is the "management" and "technology" acquired by the franchisee after the high investment.

Why chain brands can be successful? A complete set of management solutions and training systems is their killer.

It is far less successful than the high threshold purchase fee system to buy a well proven follow-up system.