The Way Of Entrepreneurship In Sun Tzu's Art Of War

1. do not invest in large quantities of loans. Most of the ordinary people are small investments. Because the economy is relatively tight, they hope that they can make money in this way, and they can only win in the investment process and not lose.

Therefore, when we start investing, we must act according to our own circumstances and not borrow too much.

Because the risk of large loan is large and the psychological pressure of starting a business is large, it is very harmful to the normal exertion of the operator's ability.

2., do not blindly rush to catch up with the hot business in the early days of investment and entrepreneurship. Many people are not familiar with the market, often follow the feeling, see what others do business to make money, blindly follow the tide, do not consider their own situation.

In this way, the market is often oversupplied or unsuitable for the operation, resulting in lost blood.

Therefore, when investing, we should learn to exploit loopholes and find ways to make a difference.

3., from the beginning of business, don't be greedy for the best. When some people just start investing and starting a business, because they don't have the bottom of their hearts, they see others run companies to run businesses. They make a lot of money, and their heart is itchy. They always want to eat a big fat person, and in the end, they will probably suffer a great deal.

Therefore, investors who have no money in their hands and have no experience in management may start with small businesses.

Although the slow development of small businesses is slow, there is no need to worry about losing money. They can accumulate experience in doing business and lay a solid foundation for the next big business.

4., learning a technology is a safe way to earn money.

There is no lack of successful examples in this field.

Twenty-first Century is the era of knowledge economy. If we want to keep pace with the times, we must attach importance to intellectual investment, and learn a craft according to our own conditions, so we can not worry about finding a way to make money.

5., don't believe in getting rich ads. Choose the investment projects carefully. Now, some advertisements that boast of "little investment, quick results, high returns" and so on can get rich overnight. They use high returns as bait to deceive those who are rich.

In fact, the profit margin of investment is generally fluctuating, but relatively stable.

The profits of investment projects are high and low, but they are not too high.

Therefore, anyone who boasts of profiteering must have deceit.

Investors in the selection of projects, it is best to first consult the local technology department, industry and commerce departments, so as not to be deceived.

6., following the market, the small investors are unable to compete in the market because of their strength.

Therefore, when choosing an investment project, we should take the time to assess the situation, that is, not to challenge the market leader, nor to follow it in vain.

To choose a part of the market that others do not want to do or have not considered, fill in vacancy strategy.

In this way, we can develop the profitable corner market and avoid the direct competition with the strong ones.

However, we must do well in three aspects: first, we must be good at grasping the market and keeping abreast of the market; two, we must be good at catching business opportunities in the market; three, we must be good at creating new markets, relying on "big trees" to catch up with the "big trees", and small investors choose to rely on large enterprises and take the road of "parasitic" development. It is also a good strategy to avoid risks.

Case study: a piano teacher from a university music department, a student selling piano, complained to him that his piano shop had a good business, that is, after-sale services such as tuning and maintenance of the piano could not keep up with customers.

When the piano teacher listened to this, his heart suddenly lit up. Isn't this a good investment path?

I am a piano teacher, and I have expertise in this field. To open a shop like this, there is only one set of tools, and the investment is small, and the city is unique.

The piano shop, which is attached to a classmate, opens a shop like this without worrying about the market. Now, the service department of the piano teacher is doing well.

The 8. advantage is that the small investment of the small and medium-sized investment is weak, and it is impossible to attack all sides and receive scale benefits.

We can join hands with a few small investors to concentrate on the advantages and enter the target market, and strive to create a comparative advantage even in a small field and create their own characteristics so as to make our forces grow and grow.

Of course, this combination should do the following: first, concentrate on the advantages, each partner will contribute their own advantages to form a unified core advantage; two is mutual trust, frank and honest, benefit sharing, risk sharing; three, there is no need for long-term joint, there will be opportunities to get together, the task will be completed, and the cooperation partners will not be fixed, so as to expand their strength through joint profits.