Entrepreneurship Is Not To Give Up, Not To Fear Of Failure

It is expected that Li Shufu's family has risen to twenty-fifth in the mainland, and he was just a 120 - yuan start, a first pot of gold in the refrigerator industry, and a young man who had fallen in the heat of Hainan's real estate.

Several ups and downs of his time have concentrated on the two outstanding spiritual qualities of Zhejiang Businessmen: facing the opportunity to be wise, dare to take the lead in the world; do not give up what is recognized, and have no fear of failure.

"I grew up in a poor and backward mountain village in Taizhou, Zhejiang."

Li Shufu said, "the first is not afraid of hardship, but second is not afraid of poverty. Of course third prefers to become rich."

He daring to fight and dare to fight.

He was the first to do business. It should be the photography business in 1982.

"At that time, my father gave me 120 yuan."

Li Shufu said.

That year, Li Shufu was 19 years old and graduated from high school.

"At first, it was not a photo studio at all. It was a small camera, and a bicycle on the street."

Li Shufu did not want to recall that history much.

Li Shufu, who can tell stories, describes the story of the entrepreneur in the story of Li Shufu as a "wild photography" with his camera wandering around the park. "Come, come and see Zhang Xiang."

I saw a lot of people taking pictures in the park. Until now, there are such businessmen in the parks of some two cities.

Li Shufu did a good job in photography business. He earned 1000 yuan in half a year, and he officially opened a photo studio.

After a year of "junk" gold rush, Li Shufu took the first step in running an enterprise.

"I choose industrial projects that no one else can do."

Li Shufu said that gold and silver were extracted from rubbish.

Li Shufu often buys parts and assembles cameras himself.

Li Shufu, who was fond of tinkering with it, discovered that in the process of washing, soaking in a kind of medicine can separate the gold and silver from the waste.

Li Shufu began to sell the gold and silver extracted separately for sale in Hangzhou.

Then simply shut down the photo studio, specializing in this business.

Li Shufu invested 10 thousand yuan for this project.

Although most of the money came from a good photo studio, Li Shufu just closed the photo shop without hesitation.

"No one else can do that until now."

Li Shufu has been feeling well about this way of making money.

In 1984, the "fridges" of the fridge were abandoned.

Later, Li Shufu's resume basically started from this year. At that time, he was the director of Huangyan Shi Qu refrigerator accessories factory.

In the story of Geely Automobile, Li Shufu once went to a small shoe factory to make a pair of leather shoes, and found that 4 workers in the shoe factory were making a component for the refrigerator.

Now it seems that the so-called "puppy economy" in Zhejiang has already begun.

At that time, the refrigerator was definitely in short supply in some northern cities.

Li Shufu also started producing parts of the fridge after he got home.

It is said that at the very beginning, Li Shufu was producing by himself, and then he packed his bags and bicycled the parts to the fridge factory.

Later, Li Shufu and other brothers set up a refrigerator accessory factory, and he became director of the factory.

"At that time, the efficiency was very good, and the turnover was $40 million a year."

A veteran employee of the Geely Group recalls.

At this point, Li Shufu made a bigger decision to produce refrigerators.

Before and after 1985, the private sector has not yet been officially recognized. Refrigerators can not be approved by the relevant departments.

But Li Shufu decided to take the risk.

In 1986, when Li Shufu developed and produced the evaporator of the key parts of the fridge, he set up the Huangyan Arctic flower refrigerator factory and produced the Arctic flower refrigerator.

"Our fridge is very successful."

In June 14th, Li Shufu was "bragging" on the sofa in the conference room of Taizhou Luqiao production base of Geely Automobile.

"By May 1989, the sales volume of refrigerators has reached about 40000000 yuan, and it has worked with Qingdao Hongxing factory to produce refrigerators and freezers for Hongxing factory."

There are old staff members.

The Arctic flower refrigerator has become a famous brand product in the domestic refrigerator industry.

In 1989, Li Shufu, the 26 year old director of the Arctic flower refrigerator factory, was already a real multimillionaire.

But the risk cost Li Shufu.

In June 1989, the national refrigerator was designated production. Private background and Arctic flower with "red top" in township enterprises were not included in the list of designated production enterprises.

Later, Li Shufu left the arctic pole and spent tens of millions of dollars to Shenzhen.

This is the first time Li Shufu has gone out to study. So far, he has studied in three universities in Shenzhen, Shanghai and Harbin. He can speak fluent English.

In fact, the famous brand and Kelong of the domestic fridge industry did not have the designated catalogue of the state at that time, but they still insisted on production through various means.

It may be that although Li Shufu did not obtain the catalogue of car production, he insisted that it is a driving force to produce cars through various means.

During his study in Shenzhen, Li Shufu found an imported decoration material with good market prospects because of the decoration of his dormitory.

Then returned to Taizhou, Zhejiang, the joint brothers began to re start the production of this material.

The decoration materials have brought great success to the Li Shufu family. Until now, the industry has a profit of over 100 million yuan per year.

Li Shufu's biggest commercial failure in Hainan is Hainan.

Before and after 1992, the real estate boom in Hainan was fierce. Li Shufu took tens of millions of dollars to Hainan.

"Hainan real estate hot section, tens of millions of total compensation, people can not return."

Li Shufu said, "don't talk about this paragraph."

Li Shufu has been doing real estate business in Hainan for less than two years. What kind of projects has he done? Li Shufu seldom talked to outsiders. In his personal presentation, this paragraph was omitted.

Hainan's real estate failure, Li Shufu said, gave him the greatest lesson: "I can only do business."

A month ago, Geely car was listed in Hongkong.

Li Shufu said that there are special people to do about the capital market.

"I don't understand this."

Unlike his real estate failures in Hainan, Li Shufu's investment in football is far from being known. He hurried away from the football industry for a while, and he went to press almost every day.

In March 16, 2001, the Geely Group signed an agreement with Guangzhou to enter the Guangzhou football team. Then Guangzhou's Geely football team failed to qualify for the game.

In October 4th, Li Shufu announced that he would withdraw from the football industry.

But he did not choose to quit quietly, but revealed some "black curtain" of domestic football.

The "football curtain" has become a hot topic because of Li Shufu's high-profile exit and his criticism of the name.

After that, the media began a round of round of football against the black, and Li Shufu, who was crowned "cannon", chose silence again. Now, he hardly mentioned this history.

"Failure is the process of practice, which is not learned in school."

Li Shufu said.

Responsible editor: vivi