Top Six Marketing Masters

A successful salesperson, if he wants to win over his opponent better, win customers, win sales, get his money back, first of all must overcome himself, and the key to defeating himself is to constantly learn, know and understand, improve his ability in all aspects, and practice his own internal strength so as to grow rapidly.

So what kind of abilities do our salespeople have to cultivate?

1, what is the power of thinking?

Have we considered this problem?

The power of thinking is our ability to understand things.

The power of thinking determines the executive power.

The power of thinking is the source of ten thousand forces. Once the deviation occurs, the greater the executive power, the greater the mistake.

The strength of our thinking ability determines our understanding.

A story in the autumn park: a pair of newly known lovers who sat on a long chair to talk, and the sweet words of a boy were very popular with girls.

At this time, the autumn wind blew up, with the cold chill, and the leaves were falling down on the floor, golden yellow.

Girl sad: "ah, time is fast, autumn is coming again, the wind is cool!"

"As he spoke, he held his shoulders in both hands.

The boy thought it was a good time for him to take care of himself. He quickly took off his coat: "put on my clothes."

"But when he put his clothes on the girl, he saw that the girl looked at him with his eyes, and then sighed again.

What's going on here?

Only a capable person can really understand a girl's heart. She is not really cold. She wants to say that I need your warm embrace.

This is the deviation of the ability to think.

Knowledge can only tell you what it is.

Thinking tells you how to do things.

Therefore, a person should not be moved when he says no, he should not move.

Is the sense of understanding in sales important?

When you move, you will lose the sky when you say no, and you should not move.

2, the two type of sales staff that customers do not like most.

&#61656, &#61656, no honest person, no honest person, we pass the comparison between the two salesmen, and see the importance of thinking in sales.

In our work, we often meet two kinds of people. A "Xu San many" character, no matter how you communicate with him, is always not calling. It is not easy to find a common frequency and resonate. It is difficult for people to communicate with their superiors, so it is difficult to understand the intention of their superiors instantaneously; it is difficult to communicate with customers and find the needs of customers.

But this kind of person has a stubborn temper, so long as he affirms the matter, as long as he understands the matter, will be bold and powerful, completes the matter well!

In the days of selling and consulting, I encountered quite a lot of such people. These people are very good salesmen and grass-roots salesmen.

Why?

Because they do not understand enough, think about problems, do not draw the analogy, do not draw inferences from others, and fail to quickly understand what leaders really want to do.

Often at the critical moment, it will be misleading and damaging the overall situation.

Another kind of person, you communicate with him, feel very happy, your eyes, a gesture, he can quickly understand your thoughts, understand your needs, make you very satisfied.

This kind of people are very smart and can be very popular with leaders.

But this kind of people tend to be smart and smart, and lose faith and seek long-term interests for the sake of profit.

Do you think there is such a person around you?

A man who lacks understanding, a person who lacks integrity, gives you a project, you will never do anything for a project, give you a team, you will bring disaster to the team.

This is why the ancient generals were very strong in thinking, and at the same time, they had a military command.

3, thinking a little every day, we will also have a Buddhist question: why do the monks sit in meditation?

Zen monks have only one aim: cultivate themselves, cultivate nature, and become Buddhas!

What is Buddha?

The Buddha and the pagoda are the Buddhas and the Buddhas.

Therefore, as long as we are good at thinking, people who are conscious and diligent in analysis are all Buddhas.

Therefore, we are all Buddhas and people are future Buddhas.

As long as we can think a little and meditate a little bit every day, we will have boundless Buddhism.

How many people are doing it in real life?

Who can draw out half an hour every day, or think and summarize today's work before going to bed, plan and decompose tomorrow's work?

4, how can we improve our thinking ability?

Newton was hit by apples in the orchard, and gravity came into being.

When Archimedes went to bathe, he sat in the pool. The water overflowed and ran off naked. The buoyancy law was born.

When Watt was drinking tea, the top of the teapot was raised, and the steam engine appeared.

Genius is the ability to relate things together and solve them through systematic thinking.

5, there are four ways to improve our thinking ability: we must focus on our goals, find problems, analyze problems and solve problems. Those who succeed are very simple. They are looking at goals, finding problems, analyzing problems, solving problems, building action and execution, and achieving goals.

People who fail in their mission are also very simple. They are always catching up with problems, giving up goals and losing opportunities.

For them, problems are excuses, the biggest reason why they give up their goals.

We should consider carefully what stage we are in now and how to adjust our thinking ability.

In fact, there is no need for us to be confused by the problems before us. There are always more problems than no problems.

There is no greater grief than death. As long as we can find problems, all problems are not problems, because the problem itself is the answer.

We should consider carefully what stage we are in now and how to adjust our thinking ability.

Case study: Xiaoli has a client who is hard to deal with. He keeps asking Xiao Li for his policy, promotion and gifts every month.

If he asks for a satisfactory answer, he will not be different from your ghosts or arguments, nor will he intimidate and lure him. He likes to keep silent and immobilization. No matter how you persuade the education or complain, they all say, "immediately, do it right away."

"But no concrete action is taken.

Xiao Li did not like them in his heart, but he was forced to "spoil" them when he was a big client of the company.

Because of the rising price of products, Xiaoli is unable to meet his needs on the hand.

In a few visits, he learned that his products were constantly rising in price, causing his profits to slide, and the competitive brands not only did not rise in price, but also planned to set up sales promoters for them.

At that time, Xiao Li suddenly remembered that the customer had set up a shopping guide for him, which was responsible for the sales of products.

At that time, because the enterprise did not set up a shopping guide ordinance for the three tier market, it was rejected.

If you think carefully, every reward and promotion policy you give to them is not very small. Why can't they satisfy them?

Xiaoli thought, why not take part of the policy as a guide to pay wages, the rest of the activities of their own activities for themselves, rather than allowing them to control themselves, to avoid them "get good, but also sell well", to create problems for themselves.

Two, listening to 1, what is listening and speaking? Is salesman really relying on "iron teeth, copper teeth, two mouths"?

Jo Gilad, who sold the heavenly king, said: the secret of successful marketing: 80% of the use of ears, 20% of the use of the mouth.

20% of the mouth is for questioning and presentation.

We should remember: listening can understand, understand and communicate, communicate with others, make heart to heart, trade in 2, salesmen listen to 1, understand each other's character, interest and interest.

Understand what the other person is thinking, what the other party's real intention is, find out the needs of customers, and find out the problems behind them.

2, showing respect for the people, showing respect for each other, paying great attention to his thoughts and letting him loose any burden and worry.

3, let customers vent their anger - they can give vent to each other's anger.

4, give yourself some leeway and have plenty of time to think about how to respond strategically.

3, listen to the three points of attention, listen to the three points of attention: 1_, oral expression, 2, body movements, 3, voice and intonation, 4, listening to four key actions, 1, nodding (only to open your mind, identify with others, to be full of awareness), do not belittle this nod, click, your bosom will open, your mood will improve, your health will be healthy, others will be integrated with you.

2, smile (from heart to heart, face to face, how can others accept you?

Will you laugh?

3, ask questions (guide the other party to say, in order to find problems, in order to find the demand, in order to effectively sell!

4, response (communication effect depends on my response.

A case of "winning and losing": three stories about the sale of plum, an old woman buying plum in the market. She came to the first vendor.

Old lady: "how about this plum?

"The first hawker:" my plum is big and sweet, especially delicious, "replied the peddler.

As a result, the old lady shook her head and did not buy it. She went to another hawker.

Second hawkers: "I am a plum monopoly, and all kinds of plums are available. What kind of plum do you want?"

"I want to buy a little sour". "My blue plum sour mouthful is drooling. How much do you want?"

Let's have a pound.

"The old lady buys plum and continues to stroll in the market.

Third hawkers: "how much is your plum?"

Do you eat it?

"No, my daughter-in-law is going to have a baby. I want to eat sour food."

"Old lady, you are so considerate to your daughter-in-law. She wants to eat sour. It means she can give you a big fat grandson.

How much do you want?

"I'll have another kilo.

"The old lady was delighted by the peddler and bought another Jin.

The peddler, while calling plum, continued to ask, "do you know what nutrition the pregnant woman needs most?

"I don't know."

"Pregnant women especially need vitamin supplements.

Do you know which fruit contains the most vitamins?

It is not clear.

"Kiwi" contains many vitamins, especially for pregnant women.

You have to eat kiwi fruit for your daughter-in-law every day. If she is happy, maybe she can give you twins.

Is it true?

OK, I'll have another Jin of kiwi fruit.

"You are so nice to see such a mother-in-law, you must be blessed.

"The peddler began to call the old lady kiwifruit, and his mouth was not idle:" I set up the stall here every day, and the fruit came from the wholesale market on the same day. If your daughter-in-law had eaten well, you would come again.

It is OK.

"The old lady was delighted by the peddler, and paid for the fruit while he paid the bill.

Why do three hawkers face the same customer and the result is different?

Our thinking and conclusion are: 1, the real needs of customers, potential needs and deep needs are inquired.

The first peddler failed to grasp the real needs of his customers, so he failed. The second hawkers solved the needs of customers by asking questions, so the sales were successful.

The third hawkers not only understand the needs of customers through questioning, but also understand the needs of customers deeper, and raise the level of customer demand, so they sell more products.

2, ask experts and experts: "do you know what nutrition is most needed by pregnant women?

"Special needs for pregnant women