Open Shop Must See: Fourteen Entrepreneurial Experience

Many entrepreneurs choose online shop.

However, there are not many successful online shops. The following experience is a comprehensive summary of the successful footprints, reflecting the laws of online entrepreneurship, but it is not the golden rule. It should be applied flexibly according to the actual situation.

Now that we have a concept of online entrepreneurship, now let's see what specific matters we need to pay special attention to.

What needs to be emphasized is that these experiences are just a comprehensive summary of the success of every successful person, reflecting the basic law of online entrepreneurship. The rough line is not a golden rule, and can not be applied mechanically. The most important thing is to use it flexibly according to your actual situation.

The main significance of these basic experiences is that you need to establish the necessary understanding of the characteristics of online entrepreneurship, so that you can understand what aspects of online entrepreneurship will involve.

Well, now let's get to the point. One of the experiences of risk management is to have the psychological quality of taking risks and minimize risks as far as possible.

Innovation is always accompanied by failure, but in constant innovation and exploration, you will get closer to success (especially for your "customized" success!

One door will not work and another door will open for you.

What is "heaven without a human road"?

For an online entrepreneur, it is commonplace to try and fail in two or three businesses.

As you say, the goal of your business is to succeed, not fail, so every time you try, you have to find ways to minimize risks.

So you need to spend enough time researching, demonstrating, and making a safe start plan.

Two of experience: determine the proper scope of business.

If it is an enterprise, if it already has mature products and considerable market demand, this will not be a problem.

Shandong garlic, Shaanxi peasant painting and Beijing suburb scenery, as mentioned earlier, all have unique resources to be used, and only how to do marketing.

If the existing product or market is a problem, if you want to make adjustments by using the Internet, or if you are an individual and aspiring to use the Internet to provide business convenience and become a new entrepreneur in the Internet age, you have to go through this.

The determination of the scope of business should mainly consider giving full play to its resource advantages and expertise, and avoiding blind imitation.

If you have a "rush to the mass" problem, you must pay attention to it. If you want to do something that no one has done yet, you can take the lead.

The core of entrepreneurship and entrepreneurship is in the word "creation", in the spirit of innovation and entrepreneurship embodied in the word "Chuang".

Three of experience: focus on marketing.

For this reason, you need to seriously consider the following questions: (1) why do we start our own business?

(2) what kind of industry do we create? Determine the products (or services) you want to run.

What are our characteristics? Find a unique "selling point" that we are different from others. (4) what benefits can our products (or services) give to buyers? For example, your product is a car lock, for example, 3.

When it is locked, the door will not open. People in the car need not worry about falling out.

This is the benefit that your product brings to your customers.

How can you establish good reputation? 5, you should pay enough attention to customer relationship, establish customer contact cards, and publicize the affirmative opinions of customers.

What do customers want to do next? (6) what should customers do next? Each marketing means should have a clear goal, so that customers or potential customers will know what to do next.

For example, when people come to your website, you have to clearly guide people, what actions do you want them to take next, buy your product, ask for more details, or subscribe to news mail? Four of your experience: if your business is national or international, establishing a web site is especially necessary.

Your website is actually a store that you are not closed to. You can promote your products or services to your potential customers 24 hours a day under the premise of your website marketing efforts.

When online e-commerce is mature, it can also handle business 24 hours a day.

Until then, you can really achieve "even when you sleep, banknotes are splashing in"! Five experience: sending e-mail messages regularly to your customers (and potential customers) via e-mail.

The aim is to make them think of you regularly.

You know, in the information age, they can get more and more information, and their attention resources are limited, so you should try to provide free information useful to their life or career, so as to win their attention resources and achieve the ultimate goal of purchase.

Six of experience: always pay attention to new products and new opportunities, and keep abreast of whether there is a quicker, better or cheaper way in product production or service. The seven of experience is to reduce recurrent expenditure as far as possible.

A good business, if the cost is high, and the lack of marketing, will eventually lead to the fate of closing down.

Eight of experience: you have to have a consultant team to advise you when necessary.

The form of this group depends on your actual situation, formal or informal, one or two people to a clear division of labor Advisory Committee, in short, some "master" is appropriate.

Just like legal counsel and family doctor can provide quality assurance for your legal and healthy life, these management staff can also escort your business success.

No matter what kind of identity they are, professors, consultants, business partners, friends and family members will be able to do so.

Nine of experience: take part in related training courses or lectures, read related books, one sentence: constantly "charging".

It is especially important for marketing and knowledge and information about business skills.

Because in the era of buyer's market, no marketing is only a dead end.

Ten of experience: believe in yourself.

This involves whether we can correctly evaluate our problems.

In short, if you think you can do it, you can do it instead of others saying "you can".

No more jokes, "how bold and productive a man is". His core idea is right! Experience Eleven: we must have confidence in our cause. Especially in business contacts, the excitement, passion and dedication of our cause can exert a positive influence on people's lives.

Experience twelve: who doesn't want to do business with people who likes and trusts? This is a fact that I often overlook.

Therefore, building a good reputation is very important, because the market of cheating and cheating is getting more and more experience thirteen: after a successful sale, remember to ask your customer for a letter that expresses satisfaction or approval for your product (or service).

Such information can be a powerful marketing tool for you, and an effective way to expand your credibility.

Experience fourteen: perseverance is the key. Never give up easily. Everything is difficult at the beginning. Online business is no exception. The first customer often takes months to come.

If you can use the experience, the next thing is to enjoy the reputation, wealth, and achievement of the success of the business. Xu Qiyun