Entrepreneurial Success: Enthusiasm And Creativity Can Not Be Less

There is only one wall from the busy city, but it seems to be isolated from the world. There is no noise, no fighting, only a group of people who are gathered together because of their hobbies.

In Beijing, there are different kinds of theme stores. They are not the mainstream of the city. They are not even supporting roles. They are living in a dull and dangerous way under the painstaking efforts of their "masters", just like a lonely boat in the vast sea of Commerce.

A 34 year old female artist, Yu Hong, is a girl of the age of four. The shop owner of sun flower paper shop opens shop in half a year: the shop features of Sanlitun Street: the world of paper, whether it is painted on the wall or flowers in a bottle, is cut or folded by paper, encouraging customers to do their own thing, trying to find happiness after DIY, finding the lost virginity, and a customer nicknamed "adult kindergarten".

The origin of the shop: Yu Hong summed up his whole career as a continuous employment and unemployment. He once opened a beauty salon, worked in advertising, decorating and so on. Now he is still doing international freight and has a good income. "But every job I did before was not a hobby. This is why I don't have a long career in every business."

Yu Hong told reporters that this paper art shop coincides with his hobby, so he also has enough enthusiasm to support this store, and firmly believes that it will run well.

It's a business experience: we should welcome every customer.

The operation of the company has been losing twenty thousand yuan since its opening, but business is beginning to flourishing.

Two: Du Zhongying, female, "sister embroidery house" manager opening time: 4 years shop location: China World Trade Center bridge northeast corner shop features: YISHION natural, pure green, pure handmade, pure truth as the theme of alternative hut.

Mainly engaged in processing, custom-made, wholesale and retail and other embroidery products, Chinese clothing, cheongsam and batik, customers can also make their own, and provide a variety of exclusively for women's pure natural flower herbal drink, return to nature.

The origin of the shop: Ms. Du told reporters that she was born in an art family and studied embroidery and calligraphy since her childhood. Now his brother is also the chairman of the Shaanxi Calligraphy Association.

She once worked in an art school, and worked for ten years as a sales manager. In 1998, Mrs. Du spent nearly ten thousand yuan to ask the home market research company to investigate, and finally selected embroidery in several projects.

From the experience of Ms. Yu, the sister embroidery house, which is four years old, is much larger in scale than the Ms. Yu's paper art house. Not only is there a store, but Ms. Du also hired people in the suburbs to hire people for production. Ms. Du thinks that even if a small shop is open, it should also take the market as the direction of the wind. So she hired a surveyor to investigate the price and quality of the similar products in the market, and hoped to continuously add new business items.

Operation: 100 thousand yuan last year.

It is a rational operation, a clear plan and a sense of building a home for customers.

The shop in China: the Chinese Zen cat porcelain shop has heard people say that when people arrive at Shichahai, the people who make trouble will become calm.

The "Zen cat" has a great reputation and its business is naturally good. It is said that shopkeeper Dong Zi is very keen on quality and creativity, so every year he will go to the field to collect the wind, and the soil of Beijing is not suitable for porcelain burning. So many works of Dong Zi are pported back to Jingdezhen in the production of Jingdezhen or Beijing. Generally, ten pieces can be shipped in one or two pieces.

In the United States, the success rate of opening stores was investigated. The results showed that the successful entry of the franchising system was 80%, and the success rate of independent shops was only 20%.

The main reason is that individual shops are basically single and have no backing.

When there is no economic support in the crisis, it is easy to collapse, so it is particularly important to make adequate preparations before opening a store.

The psychological preparation of the people is: there is no open shop, but if you are not selling oil and salt, you must be prepared for not opening up. Besides, it is a personalized shop. Yu Hong's paper art house has not made a business for a week. The sister embroidery house has gone through a long time of dismal operation. So we must make psychological preparations before going to the business, keep a long view, be able to withstand the pressure and prepare for failure.

It brings more business to them, while sister embroidered houses are also inseparable from the white-collar workers in the business district. Therefore, the first step of selecting shops is to match their personality.

However, a good shop site is not absolute, but also has many commonalities, such as large population mobility, busy downtown area, convenient pportation and so on. Therefore, choosing the right location must consider the following conditions: the flow of people, including the proportion of ordinary, holiday and night to night trips; the traffic volume of vehicles; the width of roads, mainly the parking problem; the understanding of regional characteristics, such as whether there are competitive shops, complementary stores and financial institutions; population survey, understanding the population and consumption habits of the area; business district survey: the main and minor business circles, rent and price.

Equipment inspection: water, electricity, gas, air conditioning can not be less.

It is rather cumbersome and requires a certain amount of time and patience.

Market survey: "technology" is the basic living condition of the storefront. It can really make the storefront take root and have strong competitiveness. It is indispensable to pay attention to market information and pay attention to the new consumption culture and characteristics that have not yet caused domestic or upcoming domestic consumption. Only when consumers are inclined to rational thinking, can they avoid falling into the vicious circle of price cutting competition and become a century old shop.

The growth shop is generally small in scale, and can not hire many people in the early days. Almost everything needs to be experienced by the boss, so the decision of the boss directly affects the development of individual shops.

Quality requirements: first of all, we need to have personality. Only a person with personality can open a shop with individuality. Because most of the shops are related to art, there must be a certain artistic base. At the same time, if we want to run a good store, the boss must be a comprehensive talent, with wider knowledge and strong social skills, the bigger the activity circle, the better the business.

The purchase of each item: every small shop that has just started has to take some detours in the purchase. Moreover, in order to save money and reduce expenses, we must choose ten goods, choose the best quality and cheapest raw material purchase channel, and always look for new and better channels, so we can not hang on a tree.

Shipments: to identify old customers, the survival of individual stores is dependent on repeat customers. Developing them to become a strong supporter of your product is the best solution. In addition, we need to find some large sales channels to ship on a certain scale.

Propaganda: as the saying goes, wine is not afraid of deep alley, but if you don't publicize others, how can you know your goods? Occasionally, advertising is OK, but after all, you have to pay a certain amount of expenses.

The most practical way is to let the customer be your propagandist. As long as your stuff is good enough for your personality, no one will come to you.

If there are fashion reporters passing by and interested in your shop, then you will have to drop pie in the sky.

The ideal direction of development is: "double harvest of spiritual material", making more friends in the circle in spirit and gaining popularity. After getting the recognition of most of the insiders, it is not far away from creating the brand.

In business, we should first focus on branding, gradually developing from one store to the former and then to chain operation.

In addition, we must follow the trend and follow the market, and we must not remain the same.

(Li Tao) physical preparation: it seems easy and fashionable to open a personality store, but it is absolutely a physical activity. Every day it has to go along with shops. There is no vacation day. After work, it usually takes place after 9 p.m.

The body is the capital of the revolution. Du Zhongying told reporters that he had done a detailed physical examination before he opened the shop and rested for a year to save energy.

Fund preparation: too important. However, there is no money for leasing, buying and hiring. There are several ways to raise funds. One is personal deposits and two bank loans. Generally speaking, it is not easy. Unless you have real estate mortgage, or your business plan brings some strong interest of some industries, you are willing to cooperate. You can ask them to guarantee the loan to the bank.

Another is borrowing money from relatives and friends.

If you have one or two friends or relatives who get rich first, they are the best borrower.

However, when you borrow money from relatives, you should introduce your business plan to them, so that they will have confidence in your ability to repay their debts in the future. They should also clearly state the time and interest to repay the loan and write a good deed.

Otherwise, there will be contradictions and hurt feelings.

There is a good way to do this. There are a few people who are joint-venture. When she opened the shop, Mrs. duo invested 100 thousand yuan with two other shareholders. But in the first year, when the business was the most difficult, some people could not bear the pressure to withdraw their shares, so he did not enjoy the fruits of victory now.

The general personality shop owners take their hobbies as business projects, but at the same time, they should also consider the economic benefits and conduct market research.

In terms of setting principles, two points should be grasped. One is that they are good at it. It is best for relatives and friends to engage in related or similar projects, so that they can get their guidance and help.

The two is to choose the market space big and fresh. Sometimes the sword will take good effect if it takes a narrow front.

Site selection: shops with different personalities are also suitable for different store locations.

Xu Qiyun, editor in chief: