Don'T Make Such A Mistake If You Want To Start A Business.

JoeGirard, a famous marketing expert, once wrote a book on how to sell anything to anyone. He said: every person you meet may bring you at least 250 potential customers.

This is a good news for people who want to start their own business.

However, according to JoeGirard's theory, from a negative perspective, when a customer is away from you because of dissatisfaction, you lose more than just a customer -- you will cut off the connection with at least 250 potential customers and customers, and may lead to a major loss. As for your career, you fall a great deal just when you are on the right track.

What makes entrepreneurs lose so much?

Many inexperienced entrepreneurs do not realize what fatal mistakes drive their customers and potential customers away.

As a result, they are forced to give up their dream of starting a business. It is only a matter of time.

So before you start, you must know how to make your customers a regular customer, or do better, and how to make them your lifelong customers.

You have already invested your time, money and, most importantly, freedom as a stakes in your personal career.

Then, what will you do to retain customers?

The following six kinds of mistakes will make an entrepreneur lose his client.

1, make excuses for yourself. Suppose you have a public relations companies: how can you deal with customers' complaints and dissatisfaction if you fail to complete the work before the deadline?

Don't find a reason to say, "I'm overwhelmed by heavy work, so I haven't made time to start your plan.

"This is very unwise. Customers will not care if you undertake heavy work. They will only remember that you promised to finish your work before a deadline, but they did not believe in it.

Rather than making excuses, it is better to admit to one's mistakes and then try to make things better.

Even if overtime work is done, give the customer a discount and send the customer the necessary night.

When you can take all the responsibilities and correct your mistakes, a bad thing will win you trust.

2, take your customers for granted. Once you slack off, you will lose.

Don't take it for granted that customers will buy you once, and they will become your lifelong customers.

Even when you read this passage, your competitors may be planning to pull away your customers.

What can attract your customers to become repeat customers?

For example, if you own a coffee shop, you can hold some regular promotional activities, such as buying nine cups of coffee and buying an extra.

All businesses will seize customers' special days, such as birthdays or anniversaries, send greeting cards to customers to celebrate, provide some kind of free service or merchandise, and discount sales of goods on a certain date is also a promotional method.

The rule of thumb: making customers feel like your regular customers is good for them.

3, damage the reputation of competitors. How can you tell your customers and potential customers about your competitors?

When someone asks you how your company has accumulated wealth in the fierce competition with X, you can reply in this way: "X's products are really good (or powerful), but allow me to tell you why customers chose our company."

Then show your potential customers some grateful letters from past customers.

In this way, can you easily shift the topic from competitors to your paction?

You can't praise your customers for praising you.

4, ignore the feedback information. Most customers will not tell you their dissatisfaction, but just turn around and leave the deal and keep them!

Use extra time to gain their attention, set aside time for a private meeting, or hold a thematic discussion, call your customers directly, or ask them to answer some survey questions, such as: why do you choose our products and services?

What makes you buy our products instead of other suppliers?

What improvements do you think our products and services need?

Finding answers to these questions will help your business.

You will find out which aspects you have done well, and which are not enough.

If a customer is not satisfied, you can take action before he changes his mind.

When you put a questionnaire to a customer, it shows your attention to him and attracts customers to become a repeat customer.

5, is it easy to start a business with negative thoughts?

Think about it. Once your business starts, you must always be ready to rush around with cash flow and carry a lot of trivial and heavy burdens.

But no matter how hard it is, you must keep your head up and smile.

People are only willing to do business with people who are full of confidence.

You can get rid of the vicious circle of negative thoughts and concentrate on your goals. Believe that no matter how many setbacks you encounter, you will finally achieve your goals.

Your unwavering confidence in yourself will also increase customer confidence in your business.

If you don't have a little achievement, you will not be enterprising. If the market is developing rapidly, if you do not want to develop, you will only have to close your door. 6.

You should constantly educate yourself, attend seminars, read professional books and magazines, and become the pioneers of your industry.

The deeper your knowledge and knowledge of your industry, the more confident your customers will be to you, thus making your company the first choice for consumers.

Maintain your freedom of control, learn from your mistakes and others' mistakes, and take the necessary measures to prevent them from happening again.

You will bring long-term development prospects and profits to your cause.

Xu Qiyun, editor in chief: