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Where Is The Good Clothing Store?

2008/3/27 15:52:00 63

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Where is the good shop site?

Now young people start their own business as their boss has become an upsurge, whether it's a small online shop or a real gun.

It seems to be their first choice to start their own stores.

And in the newspaper, "monthly earn tens of thousands", "daily water 3000" and so on.

The report of mobility, and the advertising campaign of branded clothing, young entrepreneurs are unconsciously aware of themselves.

I can make money for other people's money, blindly follow the feeling of walking a few.

However, the investment in clothing stores is not large.

It does not seem complicated, but opening a shop is not as simple as adding, subtraction, multiplication and division. It involves location, financing, purchase, sales and financial management.

A lot of links, such as theory, and so on, can lead to breakage of investment chain.

So you want to be in a clothing store

For entrepreneurs, careful study of the details of each step is the key to successful investment.

The most prosperous one is not necessarily the best. If you want to open your own clothing store, where should you start?

Science investment recognition

In order to solve the problem, the location and the choice of goods are the magic weapon to win the game. If the two points are solved well, the profit of the shop will be more than 70%.

After taking part in color training, Guangzhou's AI Tong started preparing clothes stores for herself in November 2004.

Her site selection and

The inspection of wholesale markets is almost simultaneous. There are many wholesale clothing markets in Shenzhen and Guangzhou. She takes Shenzhen's Nanyang and Jiaqing years.

Hua went to Guangzhou's thirteen lines, the white horse and Humen's rich people and so on.

I have a good idea.

She also kept a close watch on the distribution of clothing stores in major newspapers in Shenzhen.

In January 2005, she found one.

A more satisfactory position.

Ai Tong's shop site did not choose the most prosperous Shenzhen Huaqiang North at the beginning because she felt herself entering.

It is a strange industry. If you start off in the busy area, you may lose your head because you invest too much.

In line with "

The idea of "safety first" does not want to take too much risk. She begins to look for something that is not very popular on the surface, so that the rent can be paid.

Even though the profits would drop, she would not want to earn too much money right away. She wanted to make the first year of her career an experience product.

Tired and learning investment, she hopes to wait for experience and seek greater development.

The store that Ai Tong found is located in a relatively concentrated roadside in the residential area, surrounded by a row of fifteen six clothing stores.

Room for sublet

The rent is 2700 yuan per month, no pfer fee, and the rent is quarterly payment. She signed a 1 year contract with her owner.

Although this position is relatively partial, but

AI had visited the neighborhood several times in advance, and found that the clothing store had been in existence for several years, and had some popularity in nearby residential areas.

Some people will go there to pick up the goods.

Pay attention to the choice of business circle. The location of clothing store is very important.

Determine the survival of businesses.

For example, with women as the main selling objects, we should pay attention to the fact that most of the women shopping will choose clothes from the clothing store.

Loading city and Commercial Street, thus targeted location.

Because there are more clothes to choose from.

Women's shopping psychology decides.

Before choosing a site, the first thing to determine is the choice of customer base.

Take Beijing as an example, if you choose a 18-25 year old woman as a guest.

The location of households in Xidan is better than that in East Fourth.

Although it is also a busy commercial street, the number of shops in the East Fourth Quarter is 25%.

White collar women around the age of 30 are mainly commodity goods with high quality and high prices, while customers in Xidan are younger.

Clothing pays more attention to style and is not too fussy about details such as fabric and workmanship.

This is to pay attention to the concept of "business circle".

Generally speaking, the sales scope of clothing stores usually has certain geographical boundaries, that is, relatively stable business circles.

Different clothing stores

Due to the differences in commodities, traffic factors, geographical location and scale of operation, the size of business circle and the form of business circle are very large.

Difference.

Selecting business circles is the basis for reasonable location of new stores. It not only helps to formulate business strategy, but also helps to formulate market.

Field development strategy.

Successful application of business circle strategy can lay a solid foundation for clothing stores, improve the image, create and promote the clothing store.

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