Analysis Of Japanese Textile And Garment Market
Japan is a large and stable textile and garment sales market in China. According to customs statistics, in 2005, China exported textiles and clothing to Japan for 17 billion 521 million US dollars, an increase of 5.6% over the same period last year. According to Japan's Ministry of finance's trade statistics, in 2005, Japan imported 3 billion 558 million 5 thousand garments from all over the world, reaching a record high for 3 consecutive years. Among them, clothing originating in China accounted for 91.7% of the total number of imported garments in Japan, and achieved steady and steady progress. Japan's total imports of Chinese clothing exceeded 3 billion pieces in two consecutive years. The recovery of Japan's economy, especially the Japanese industry's "differentiation" strategy and the adjustment of marketing methods, will bring more opportunities for Chinese enterprises to expand their exports to Japan and seek for deeper cooperation.
Maeda Katsunosuke, President of the Japanese Fiber Industry Association, and China's complementary "differential" development strategy, once again addressed the Japanese "differentiation" strategy in a speech at the Sino Japanese fiber industry development cooperation conference in 2006. Maeda Katsunosuke believes that China's advantage is the overwhelming overwhelming production capacity and market share in the world.
According to relevant information, China has become the main source of imports of garments and textiles in Japan. China's two yarn two cloth product is the fourth largest supplier in Japan except cotton yarn. The other three commodities are Japan's largest supplier, with a market share of over 50%. Cotton cloth and T / C cloth are the second largest suppliers in Japan, with a market share of 24.63% and 13.97% respectively. Artificial cotton cloth ranked third, chemical fiber cloth ranked first. Japanese men's clothing manufacturers now want to use China as the main source of their worsted fabrics. In the first half of 2005, Japanese clothing traders bought 58 million square meters of worsted wool from China, an increase of 58.6% over the same period last year.
The advantage of Japanese fiber industry is that all enterprises from upstream to downstream have high technology development capability and commodity development capability. In particular, the development of high-performance fibers and the next generation of fibers, the commitment to protect the environment and energy conservation and other high technology level, these technologies in Japan the world's most advanced level. The advantages of Japan's textile industry are embodied in the research, development and application of new fiber materials. Japan's ability in applied technology is first-rate in the world. A new material has been developed and pformed into an epoch-making new product. This is the strength of Japan. The same is true with fiber. Now Japan is unique in the world whether it is developing new fibers or spinning fibers into fabrics for clothing or other manufactured goods.
Maeda Katsunosuke believes that by effectively utilizing the advantages of each other and skillfully carrying out cooperation, it can effectively enhance the international competitiveness of China and Japan.
The market change has new business opportunities. The trade pattern of the original Japanese textile and garment market is that the business is doing business with China's import and export companies, by exporting and exporting goods to the import and export companies, and then distributing the goods to the wholesale and retail outlets such as hypermarkets, hypermarkets and department stores. In the late 90s of last century, in the pformation of business process, the Japanese production retail enterprise was born SPA. Japan began to integrate the pattern of clothing production and sales, reducing the intermediate links, which not only made clothing prices lower, but also flexibly meet the needs of consumers.
SPA has closely integrated planning, production, marketing and shop sales to become an important mode of Japanese apparel industry. This model can respond quickly to consumer demand because it is close to consumers. It has strong vitality since its implementation in 90s of last century. Before the implementation of this model, only half a year after product development can be displayed. After 3 months of production, the product can reach consumers.
After implementing this model, it can be completed in 20 days from R & D to production.
The appearance of no shop selling forms such as TV shopping, online shopping and mail order makes the sales channels more diversified and the competition in the clothing market more intense.
According to Japan's "fiber research news", because of the promotion of SPA mode, similar commodities have been flooded with the market. In recent years, the development of boutique has gradually emerged. Another trend is to focus on small and medium-sized enterprises, and focus on returning to the traditional functions of manufacturers, that is, the emphasis on production function. This trend is expressed as: retail sales to retail enterprises, clothing manufacturers by emphasizing production, giving full play to their respective advantages, and strive to improve the company's status. Of course, we should also grasp the market situation flexibly. The reason for this trend is that a lot of SPA have increased the risk of talent and technology in planning when the vertical organization of production and sales is developing. In addition, the differentiation trend of retail stores and other retail stores has been strengthened to create their own uniqueness. In order to cope with the changing trend of retail stores, manufacturers should strengthen their production functions.
According to media reports, the implementation of the "WARM-BIZ" and "COOL-BIZ" program will bring new business opportunities to the textile and garment industry. Last summer, the "COOL-BIZ" put forward by the Ministry of environment in Japan was endorsed by various organs, enterprises and organizations. Sales of low button shirts and cool jackets without tie were increased considerably, and sales of department stores and garment manufacturers increased significantly. Some Japanese department stores also changed the practice of paying attention to consumers over the age of 40, and began to fight for 30~40 year old male customers to provide goods and services for them. The effect of "COOL-BIZ" proves that the planning and efforts of manufacturers and retailers will affect customers. It can be seen that there are new changes in the Japanese textile and garment market and new business opportunities.
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