Cool Kaka Leads Chinese Jewelry Into "Brand Cutting Era".

The sustained and healthy growth of our national economy has provided a rare opportunity for all trades and professions.

Jewelry industry is also facing this golden opportunity for development. Due to the continuous improvement of people's living standards, the demand for jewelry industry is also improving. Fashionable and personalized ornaments are more and more popular.

From the current situation of the development of the whole jewelry industry, the development is at an end and has great potential for development. However, there is still a disorderly development and disorder competition in some extent. Therefore, the jewelry industry needs further improvement, so as to promote the development of the whole jewelry industry through effective, orderly and fair competition.

But for enterprises that are similar in product design, quality and service, how can they sell their products better than others and sell them at a higher price than others? This requires the strength of brands.

The appearance of cool Kaka jewelry shows us the strong vitality of the brand.

Cool Kaka, with its unique brand image, portrays the first brand of Chinese personality jewelry, leading Chinese jewelry into the "brand cutting era".

In the era of brand cutting, how should jewelry companies make strong brands?

First, unify image and accumulate brand advantage.

Jewelry enterprises should make the enterprise brand, entrepreneur brand and product brand "three in one" and display the same brand image in front of the world, so that the brand will become the golden signboard.

At the same time, jewelry enterprises should also determine the core value of the brand so that the brand always develops in this direction.

Cool Kaka is a brand of Italy hi KASH international chain group. It advocates individuality, unique taste, shows itself, refuses to be identical, positioning itself as "personal accessories", and begins to develop in the direction of "personal ornaments".

Cool Kaka, through a comprehensive brand strategy, launched a new concept of fashion with a professional marketing concept. With the help of chain joining system, it launched the Chinese market formally, and launched chain franchise nationwide. Cool Kaka implemented the unified distribution of logistics and distribution, the fashion design of store design, the professionalization of staff training, and fully guaranteed the profits of franchisees, so as to achieve a win-win situation between the company and franchisees.

Cool Kaka's policy advantages make cool Kaka accumulate its own brand advantage in the operation of big brands.

Jewelry enterprises should make the merchants have a deeper recognition of their brands, and aim at the low price of domestic jewelry, and make their brand a synonymous with high quality, low price and high quality.

Only in this way can the enterprise get substantial benefits from the brand, and at the same time serve the further development of the brand, and gradually form a virtuous circle.

Some ornaments enterprises can also make use of geographical advantages to make unified brand building with the integrated production service system of regional product research and development, raw materials supply, parts production, assembly and packaging, export trade, logistics and pportation.

For example, Yiwu has the title of "jewelry town". The Yiwu jewelry industry originated in the early 80s after the reform and opening up, and in 1982, Yiwu people entered the wholesale market from Hongkong and other places.

Because of the low cost and high profit, the jewelry business owners in the small commodity market increased rapidly. In 1999, there were hundreds of ornaments in the Yiwu market, and the market set up special trading areas for them, but they were all non Yiwu local enterprises.

In the same year, Yiwu people set up the first local jewelry factory. Since then, the Yiwu jewelry industry has developed rapidly. At present, more than 3800 professional jewelry manufacturers have emerged.

Far Zhuo brand organization believes that the development of Yiwu jewelry enterprises depends largely on Yiwu's geographical advantages.

These enterprises have been working hard for years to create the brand of "Yiwu jewelry town". Now the brand image of Yiwu has been successfully molded.

Two, control costs, robust brand building

China's jewelry industry, both in terms of size and quantity, is quite impressive. However, from production equipment, technology level, management concept, service consciousness and paction mode, most enterprises are still in a relatively primitive stage of development, and their overall competitiveness is not very strong, mainly depending on low prices. This is not a long-term development plan.

In terms of price, China's present jewelry industry has some advantages in price. With the continuous development of China's economy, the ever-changing market, the increasing competition, the soaring house price, the increase of all kinds of costs, the only price advantage will be gradually lost.

Therefore, jewelry companies should control costs and ensure price advantages while building brands, while strengthening brand and enhancing the overall competitive advantage of the industry.

This article is published in |boraid|.

Cool Kaka pays great attention to the steady development of the brand. It is co operating with the famous brand consulting firm far from the brand organization. Under the guidance of the idea of making a penny brand, it determines the brand positioning that is in line with the "three one" and "three in one" double standards, and brand building through the publicity of the public relations of the professional system, and steadily promotes the brand.

Jewelry companies should not be aggressive in shaping brands, they should pay attention to the steady development of brands.

Brand is not a huge sum of money to buy, it requires enterprises to accumulate.

Enterprises should also control costs in shaping brands and ensure the smooth flow of capital chain.

Conditional enterprises should carry out specialized division of labor and cooperation, build a coordinated system of production, supply and marketing, and minimize production costs in all aspects of raw material procurement, manufacturing and product sales.

Only in this way can the products have the cost advantage in the competition in the domestic and foreign markets.

At the same time, enterprises should also have a large number of skilled industrial workers and experienced management teams.

At the same time, enterprises should introduce and apply new technologies to promote and implement technological pformation, so that enterprises have lower cost control advantages.

Jewelry enterprises must strengthen their management, improve their service levels, optimize their own construction and optimize the competitive environment. They must rely on technological innovation and rely on talents to make bigger and stronger enterprises, expand their brand awareness, pay attention to brand effect and innovation consciousness, attach importance to specialized technology and improve product quality.

Jewelry companies must actively implement brand strategy while expanding brand awareness, expand brand awareness and reputation, and enhance their sense of mission and responsibility.