National Menswear Brands Dominate The Fake Foreign Brands No Longer

In March 27th, the China Federation of Commerce and the China National Business Information Center held a press conference in the Great Hall of the people in Beijing. It formally announced the statistics and monitoring data of the major commodity sales markets of large retail enterprises in 2007. A number of genuine domestic brands, such as the powerful, the seven wolves, the Qipai and the nine herdmen, have become the main force in the Chinese men's wear market.

Looking at the domestic clothing market in recent years, fake foreign brands such as "Valentino", "playboy" and "polo" are fading away.

In an interview with reporters, Wang Yao, deputy director of the China National Business Information Center, said that according to the latest sales and marketing statistics and monitoring data, the power share of the strong men and the seven wolves in the domestic men's wear market reached the leading position and became the runner up of the men's jacket sales in 2007.

At the same time, Wang Yao also predicted the consumption trend in 2008. He believed that the Chinese people's dressing style was following the trend of internationalization and becoming more and more diversified. China's clothing industry gradually formed a multi-level and multi class consumption pattern.

The average growth rate of men's casual wear sales has been 18% in recent years, and jacket has become the fashion benchmark for men's wear with its comfortable and diverse styles.

The independent brand of domestic menswear has become more and more mature through long-term accumulation and operation. It has become the first choice for people to buy such products. In 2008, the market share is expected to further improve.

It is understood that from 2000 to 2006, 6 years from 2000 to 2006, the domestic clothing brands such as Jin Ba, Qipai, Qipai, nine Mu Wang, Li Lang, AI Du, Malet, Wei Lu and so on have all made more contributions in improving the brand added value and cultural connotation. They have formulated the system's broadcasting strategy according to their respective brand characteristics. The strong fighter has been born with the promise of "every jacket has an original design".

Domestic garment enterprises gradually change from the role of manufacturers to the producers, and become an independent brand designer from the aspects of brand connotation, regional culture and fashion elements, and finally lead the domestic clothing market.

Looking back on the once popular fake foreign brands, at this time, they are still fighting for another place. They will only "brand" rather than operate the brand, and make use of the consumer's psychology of profiteering to make profiteering.

As a matter of fact, many clothing brands that are dubbed "so and so", "so and so" and "so and so" are actually operated solely by the domestic clothing enterprises and borrowed from the international brand of Dongfeng, and their production and marketing channels are entirely in the domestic market. "The brand name is" Dior ".

However, many famous brands of large shopping malls, especially some famous international brands, have many names, some have dozens of similar brands, so that people can not judge the true or false.

At present, fake foreign brands have been fully recognized and no longer become a kind of consumption superstition. Instead, the domestic men's clothing brand has risen and occupied the domestic market, and will further guide people's consumption concept.

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What is "fake foreign brand"?

Because of the prevalence of the consumption mentality in China, some domestic products appear under the name of foreign companies and the outer garments of foreign brands, which confuse consumers and investors.

According to the personage of the Trademark Management Office of Shanghai industry and Commerce Bureau, these "fake foreign brands" are mostly used in three ways:

The first one is to directly use well-known brands as trademarks; the second is to register in Hongkong maliciously the names of the trademarks of famous enterprises, and in the name of Hongkong companies, to produce and sell similar products in the mainland under the guise of authorized production, commission processing and establishment of subsidiaries. The third one is to add prefixes or suffixes before the names of famous brands. According to the statistics of the Trademark Office of the State Administration for Industry and commerce, the "Valentino" brand that Chinese enterprises are applying for, with various prefixes and suffixes is already up to 120.

At present, most of the market belongs to second and third species.

According to industry sources, most of these counterfeit brand products are produced in Guangdong, Zhejiang and other provinces.

The specific mode of operation is: some clothing and leather production enterprises in some areas outside China will register "Valentino" as the name of the factory, and then produce and sell them on the southeastern coast of China in the name of commission processing, authorized production and franchising. After entering these markets, businesses can sell them as soon as they enter the industry and Commerce Department.

With the coming of some international brands in the coming years, the protection of intellectual property rights will be put on the agenda.

And with China's accession to the WTO in the last 3 years of pition, it is also facing all commitments.

At that time, the operating costs of international brands in China will be greatly reduced, which is bound to be reflected in sales prices. Counterfeit international brands will lose their price advantage.

It can be predicted that with the strengthening of national intellectual property protection laws and regulations, the market of counterfeit clothing brands script src=>