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    Bollywood: The International Dream Of India Fashion Industry

    2008/4/7 13:57:00 65

    Bollywood: The International Dream Of India Fashion Industry.

    The sexy and graceful figure, colorful and colorful colors, the perfect combination of tradition and modernity, exudes charming charm. The models on the T stage and the movie stars in front of the stage echo each other and turn out a classic picture of Bollywood movies.

    Finally, the designer Manish Malhotra bowed to the curtain under the model, and drew a satisfactory conclusion for this scene.


    Don't be surprised at first, because this is just an episode in the event of Lakme Fashion Week in Mumbai, India.

    In recent years, the goal of India's fashion industry is to break the shackles of traditional frames and rush out of Bollywood to the world stage.


    Mumbai has both the vitality of the United States New York and the leisure characteristics of Losangeles; in recent years, it is gradually rising to become the fashion capital of India.

    Its rival New Delhi also held fashion week earlier. However, the La beauty fashion week focuses more on providing new generation of designers with opportunities to display their talents.

    This includes the Gen Next Show on Monday.

    The eight designers gave us a rare visual feast with their unparalleled imagination and creative thinking.


    The new retail center is quietly forming in Mumbai.

    Through the city, you will come to a winding road on the sea of "Queen s Necklace". The roadside lights will be like a necklace on the neck of the queen in the night. The shop owner's unique eyes and unique taste will fully understand the fashion trend of modern India.

    Sangita Sinh Kathiwada, founder of fashion shop Melange, has always dreamed of blending all kinds of India fabrics, bringing together the new modern art, film and music culture to add color to the fashion industry.


    Priya Tanna, editor of Vogue India, compared the Mumbai fashion week to a baby in India, and has a long way to go in the future.


    But the question is: where exactly is the future of India's fashion industry?

    Is the subcontinent weakening India's cultural connotation to cater to western market preferences?

    Or focusing on the domestic market, focusing on traditional India wedding dresses, attracting other countries with similar aesthetic vision, such as the UAE Dubai (designer Malhotra has a shop here)?

    Or will India become the new core of the Pan Asian fashion movement in twenty-first Century?


    For the new generation of designers, these questions are rather abstruse and difficult to answer. But T is their world. Endless imagination outlines various artistic conception.


    Designer Sonam Dubal, inspired by the gurgling water of China, uses traditional printing and flat stripes to match brick red and contrasts with the bright and luxurious Bollywood style, highlighting the distant and sacred artistic conception and exquisite embroidery skills.


    The designer Kiran Uttam Ghosh chose the blend fabric to blend with the hue.

    The background music "you and I" appropriately set off the theme of the whole show, the beauty of fabric fusion.


    Inspired by traditional bird patterns, the designer Krishna Mehta has modified the image of parrots and peacocks in his own skirt design, adding details such as floral sleeves and other styles of fashion.


    Melange, a high-end fashion shop in Mumbai, loves fabrics that are soft and comfortable. It combines traditional folds and modern immersion technology to create a rich visual effect.


    Walking into Melange, surrounded by slate and brick arches, you feel the modern fashion.

    Shopkeeper Priya Kishore, with its unique vision and taste, combined with historical tribal jewelry, modern woven shawls and improved traditional fabrics, highlights the latest fashion and trend of India fashion.


    The lifestyle shop Bungalow 8 is located in a cricket stadium in Mumbai. The owner Maithili Ahluwalia describes it as a "disruptive retail store".

    From the old-fashioned floor lamps, hollowed doors and windows to linen cloth and clothing, the shop displays the characteristics of "texturation" everywhere.

    Moreover, all the clothing materials come from India, 30% of which are traditional fabrics, and the other 70% are specially matched with clothing styles.

    The connotation of eclecticism has been most vividly displayed here.


    "I am not a professional, but I inherited my mother's talent in dress aesthetics and tried to piece together the fabric."

    Ahluwalia said.

    Her bold gold ornaments are famous for their sculptures and tactile tactile touch.

    However, she did not want to admit that this style belonged to the new trend of India, because the word "contemporary" is relative.


    "Everything is happening so fast that it takes time to adapt."

    Ahluwalia added.


    With the annual economic growth rate reaching ten percentage points, the middle class market in India is steadily expanding.

    Gorgeous Sally (India women wrapped in gauze), inlaid jewellery and hand embroidered nearby sugarcane Pu clothing (one of the three categories of India women's clothing) and other traditional costumes not only sell well in the local market, but also attract many foreign buyers.


    Tina Tahiliani tells us that there are about 22 million Indians scattered around the world, and quite a few of the buyers of traditional clothing are those Nonresident Indians who do not live in India.

    The traditional India wedding requires a full cocktail saris to celebrate the five day. The Diwali festival in November (India's religious festival) also needs to be treated in a grand way.


    "India has a splendid culture and a long history.

    There are different requirements for dressing on different occasions.

    The perfect combination of traditional flavor and modern fashion has attracted a large number of buyers from China, Hongkong, Jakarta, Africa and Europe.

    Tahiliani said.


    On this occasion, the pleated women's dress and waist jacket are magnificent.

    Tahiliani is delighted to see the rapid rise of India's fashion industry. However, he still thinks such fashion week is not yet a fashion industry.


    "Fashion industry is just starting in this country, immature."

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