Bird'S Nest Underwear, Shui Fang Underwear Has Been Listed.

The Olympic torch collection ceremony reminded the Chinese people of the highest priestess "Maria Nafpliotou" and the first torchbearer "Alexander Nikoladhes", bearing in mind the exciting historical moment.

But this week, the two names and the moment of silhouette of the lighting ceremony were registered by a Qingdao underwear enterprise for 5 trademarks.

Businesses compete for business opportunities?

Or borrow the concept of Olympic Games to attract eyeballs?

The rush registration has been accepted.

It can be seen from the website of a company in Qingdao: the company submitted a registration application to the State Trademark Office on 31 March, registered twenty-fifth categories of trademarks, Maria Nafpliotou and Alexander Nikoladhes, and registered the classic symbol of the ignition ceremony in twenty-fifth, 18 and 5 categories.

A deputy general manager of the company confirmed that.

"We have registered 5 trademarks, which have been accepted by the trademark office."

Ms. Zhong said that the company had a trademark consultant specializing in trademark rights and has been concerned about trademark registration and intellectual property protection.

During the Olympic torch collection in Greece in Beijing, the company also sent a high level to Greece.

The head of the company was inspired by the holy fire collection and believed that the name of the priestess and the first torch bearer was business opportunities.

So after returning home, he quickly commissioned a trademark office in Beijing to rush the trademark.

"Registration is a sensation."

Is "Maria Nafpliotou" and "Alexander Nikoladhes" really a trademark that can never be forgotten?

Although Ms. Chung has repeatedly said that the company registered to see business opportunities, she herself could not fully say the two names in the interview.

She said that the success of trademark registration takes 2 to 3 years, and the company will not use "Maria Nafpliotou" and "Alexander Nikoladhes" as product brands in the short term.

She also admitted that this registration also attached great importance to the sensational effect of the rush itself.

"Because we are marketing companies, we need to make brands, channels and expand our influence."

Ms. Zhong said so.

Industry and Commerce: rush registration may not succeed

Wang Ying, director of the Trademark Office of Qingdao industrial and commercial bureau, said that the trademark law did not specify that advertisements could not be registered with foreign names.

However, Wang Ying also pointed out that the period of trademark registration is very long and takes 36 months.

During the public notice period, Maria Nafpliotou and Alexander Nikoladhes can raise their own objections, and all sectors of the community can also raise objections.

Wang Ying believes that the company is unlikely to register successfully, and even if the registration is successful, there will be risks in the future.

Maria Nafpliotou and Alexander Nikoladhes later learned about the matter and could also sue the court for their rights.

However, Wang Ying also believes that it is worth encouraging for enterprises to seize trademark itself.

The bird's nest underwear and Shui Li Fang have not been approved yet.

It is reported that in 2007, the underwear company launched the "Olympic four treasures": win win win, bird's nest underwear, Shui Lifang ("Water Cube" homonym) body clothing, 2008 champion Collector's underwear.

Among them, "bird's nest" and "Shui Li Fang" are trademarks that the company has borrowed from the Olympic rush, and are currently in the admissibility period.

Although Wang Ying, director of the Trademark Office of Qingdao industrial and commercial bureau, believes that the possibility of successful registration of these two trademarks is very small.

But at present, the underwear company has already listed the products of "bird nest" and "Shui Li Fang".

The Trademark Office shall refuse to register the trademark "Olympic flame".

Qiu Baochang, head of the lawyers' group of the China Consumer Association, believes that before the Beijing Olympic Games is coming, relevant departments should increase the registration of Olympic trademark.

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