SINOER: The New Terminal Of Sinology

The interest and value of a brand is realized by selling products to consumers through terminal distributors, so the brand war is also the terminal battle.

Since April, the national SINOER store has started a big "face changing" action: its store is bigger, its appearance is more fashionable and its image is completely unified.

This is one of the initiatives of the groom's sinor group to build "first class terminals and enhance terminal combat effectiveness" this year. Around this goal, the groom has launched a series of winning strategies. These strategies have formed a kind of coincidence between the wisdom and wisdom of ancient Chinese sages, intentionally or unintentionally, which is summed up in 5 words: "benevolence, righteousness, courtesy, wisdom and trust". The SINOER brand not only endows them with new connotation, but also can find the corresponding interpretation with the words of chairman Wang Guibo, which is called the Sinology terminal.

Tomoto Yoshi: dating from the bottom up is called benevolence.

SINOER new solution: help the poor, love the benevolent.

Wang Guibo's words: "we are a big family, never let a single person fall behind!"

The same is for SINOER products, some people sell well, others sell poorly.

OK, let the brand add flowers, but the poor drag the brand's hind legs.

So how do we deal with these differences?

Wang Guibo said, "let's leave the opportunity to you first."

In April 21st, the groom, the Hin group, held the 2007 marketing conference at Zhucheng headquarters in Shandong to solve the terminal problem. In the words of chairman Wang Guibo, it was "better to better, to go up in the middle reaches, and to get rid of the difficulties in the downstream."

Wang Guibo felt "too upset" for those dealers who had less sales.

In this year's plan to redevelop the terminal, the groom will launch a series of preferential policies. First of all, the national stores will redecorate according to the new design plan, and all of them will be paid free of charge by the company. It will give more preferential policies and capital to more than 100 excellent franchisees, and give 100 thousand yuan ~15 million yuan for the weak capital strength, and help the poor one by one.

At the meeting, faced with nearly 1000 dealers on the stage, Wang Guibo said in an infectious tone: "everyone in different areas has different accents, but what we do is the same cause. In a big family, the company will stand firmly together with everyone. We must pull up every bad person and let no one fall behind."

Free decoration, a standard of 500 yuan per square metre, more than 800 stores nationwide, how much is this expenditure?

But without doubt, Wang Guibo listened to what he said forcefully and forcefully: "I solemnly declare today: from today, from now on, we must execute all our franchised stores first class!"

In the warm applause, Wang Guibo said sincerely, "I am very glad to see you today. I am very happy from my heart.

We have arrived here from all sides to achieve the marketing work of our bridegroom. We have no reason not to let everyone do well, so that we can make money and do well in our store.

As long as you have confidence, as long as you want to do well, I guarantee that the company will do its best to help you.

I will live up to everyone's expectations. "

This warm and warm discourse, let thousands of dealers under the wind.

Supporting the terminal and working together with distributors to achieve their goals and satisfy customers are the tenet of SINOER.

Because of this, the pfer fee of the SINOER brand's regional agency has reached as high as 1 million yuan, which is certainly not advocated by SINOER, but from one side, it is extremely fortunate to be able to act as an agent for SINOER products.

Righteousness and righteousness: noble spirit and self sacrifice.

SINOER's new solution: striving for self-improvement and doing something.

Wang Guibo's words: "the most practical thing is to help everyone do well in the store, earn money, or even earn a lot of money."

For the ancients, it is necessary to pay for the rule of the world. For the dealers, the most urgent task is to act quickly and make the store run well.

Wang Guibo said, "I don't need to talk about great principles, and do well in every shop, so that everyone can earn money or even earn a lot of money, that is, they have done their duty and contribution to society."

Wang Guibo announced at the meeting that from August 1st this year, the delivery date of the advanced custom garments should not exceed 5 days in the province, and no more than 7 days outside the province. The handling of customer complaints must be resolved on the same day: whether to return, change or compensate, morning complaint morning reply, afternoon afternoon complaint, evening complaint, evening reply, and no delay to second days.

Clothing business is a rapidly changing business as time goes by, and now it is the age of fast fish eating slow fish.

Although these practices are quite difficult, it is a sign of competitiveness that they dare to do things that others dare not do or do.

This is a great pressure on enterprises, but a good news for consumers.

With this kind of guarantee, dealers will develop more business.

Many dealers appreciate this practice: "if there is no amazing move, the brand will not have anything special."

Dare to make such a commitment, embodies the courage of an entrepreneur, but also set the charm of a brand.

On the basis of providing free dry cleaning service, SINOER has introduced a suit and two pairs of trousers this year to replace the new service, and will produce 490 yuan ~500 yuan low price suit to meet the needs of consumers.

Wang Guibo was once questioned by his peers in the industry's first implementation of the "lifelong free dry cleaning service". A suit of two pairs of trousers was also complaining to the peers. But the final result proved that it is the righteousness of the world to let consumers get benefits, and it is also the "righteousness" that enterprises should pursue.

The original meaning of Ritual: revere the gods.

SINOER new solution: no rules, no Cheng Fangyuan.

Wang Guibo's words: "someone cares about you. It's a blessing. It's not good to be alone."

The ancients were pious and awe at the time of offering sacrifices to gods, because he believed that his fate was controlled by the gods.

In fact, people should be fearful when they exist between heaven and earth. They should be self disciplined and restrained. They should not be careless. Script src=>