The Two Pformation Of Tokyo Fashion Week Highlights Japan'S Creation

JFW is the abbreviation of Tokyo fashion week (JapanFashionWeekinTokyo), formerly known as the Tokyo fashion week with a history of 20 years.

In 2005, in order to enhance the international influence of Tokyo fashion week, the Japanese government set up the fashion Strategy Committee (the Japanese name "clothing Strategy Conference").

Since October 2005, the spring, summer, autumn and Winter Conference has been organized annually.

A few days ago, the sixth JFW came to a close in Tokyo.

The apparel Strategy Committee has also completed its historic mission and will be renamed the "Japanese Fashion Week Promotion Agency" in April.

Insiders predict that the significance of the restructuring is far more than simply changing the name, but indicates another pformation of the Japanese fashion week.

The strategic committee has successfully completed its historic mission.

On March 10th ~16, the sixth Japanese fashion week, hosted by the Japan Fashion strategy committee, was held in Tokyo, attracting 210 journalists from abroad, an increase of 21.8% over the previous session.

From the perspective of the distribution of foreign journalists, journalists from China (including Taiwan) and South Korea still account for more than half of the total, and the number of journalists from the United States has increased significantly.

In addition, foreign reporters also appeared from Brazil, Mexico, Columbia and other South American countries and European countries, new faces, from one side shows that the impact of Japanese Fashion Week is expanding.

Organizers believe that this fashion week's activities have been a complete success.

Of the 45 brands attending the fashion show in Tokyo, 10 were the first to attend the press conference.

However, the performance of young designers is mixed.

Some people think that "young designers gradually grow up on the stage of the fashion show in Tokyo, and many brands that can be used in the world have sprung up." some experts point out that "young designers are not outstanding in performance and rely more on brands."

Judging from the level of world fashion week, JFW's young designers are mediocre.

During the fashion week, the activities of the Japanese textile and garment industry association held an unprecedented event.

The Japan Leather Industry Federation has hosted two Japanese leather products announcements, attracting nearly 800 spectators.

A three day cloth exhibition was held by the small and medium enterprises' infrastructure establishment, with an audience of 3672 people.

The head of the agency said there were students and many foreigners besides the industry.

The video materials of the exhibition were praised by the audience. Some people suggested that they should be used for in-house training, and others wanted to tour the local cities.

New institutions strive to tap young designers

In April 7th, the apparel strategy committee will be renamed the promotion agency of Japan fashion week.

At the preparatory meeting held in January this year, the organizational framework of the new organization was basically established.

The director of the Japanese clothing association, Ma Chang Chang, will serve as chairman. Miyake Masahiko will be chairman of the Executive Committee, with 11 directors and 6 Specialized Committee.

The new organization will be registered as a limited liability intermediate legal person and will be changed to a consortium at the end of the year.

The promotion organization will be organized in the form of membership, including 3 categories: group members, business members and individual members.

At present, the Japanese Fashion Week promotion agency has determined that since the eighth JFW autumn and Winter Conference in March 2009, it has begun to increase activities aimed at mining young designers.

The name of the activity is tentatively defined as "new designers dig the business". Organizers hope that this activity will further enhance the international popularity of JFW and attract more foreign media.

After the establishment of the new organization, it will face 3 important issues: first, to strengthen the information release ability of JFW; two, to strengthen the incubation function; and three, to improve the income and expenditure situation.

Although Japan's Ministry of economy and industry continues to support JFW related activities in financial terms, No Tetsuhiro, director of the manufacturing industry bureau, clearly stated that "JFW is expected to work in the future without budgetary constraints, and achieve self-reliance as soon as possible.

Therefore, it is necessary to produce more wisdom in naming sponsorship and so on.

Three house believes that the title can have a variety of options, can be the overall title of JFW, can also be named for a particular activity.

After the adjustment of institutions, it is much easier to find naming agents.

With the improvement of JFW's popularity, it is possible to get sponsorship from fashion enterprises.

It is necessary for the organization to innovate in thinking.

Although the JFW has made some progress in attracting foreign media, many professionals in the industry do not think that the Japanese fashion week after the restructuring will be smooth sailing.

Insiders pointed out: "the quality of the press conference has not been significantly improved, and whether the influence is enhanced remains to be further observed.

Although this fashion week reflects the characteristics of Tokyo, there are few truly creative brands that can challenge the world market.

Almost every fashion week can see some clothes designed purely for hobbies, except for self intoxication, there is no market at all.

If the quality of the conference is not fundamentally improved, the organizational restructuring will lose its meaning. "

It is also suggested that young designers should not only stay at the level of publishing platform but also increase the marketing function to help young designers export products, and even help young designers to enter foreign boutiques.

In response to these sharp comments, Tada Nobuyuki, general manager of the IsseiMiyake company, who plans to serve as director of the Japan Fashion Week promotion agency and in charge of the press conference, stressed: "it is necessary for the organization to innovate in thinking and get rid of the bondage of the past 6 fashion weeks.

The strategy of JFW after pformation is very clear, namely, stop the debate on where the fashion capital is, and restore the reputation made in Japan.

Tada pointed out that under the background of economic globalization and Internet popularization.

"Where to hold a press conference is not important," he said. "The key is to publish what kind of information.

If JFW can really play its role, it will be able to hold a press conference in London and New York, and the discussion on who is the fashion capital has ended at the end of the last century.

The real value of Japanese Fashion Week is Japan's manufacturing, which is the combination of creativity and ingenuity.

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