Innovative Marketing, So That Opponents Can Not Sleep Peacefully!

Enterprises must abandon traditional marketing strategies and incorporate rapidly changing environmental factors and human factors into marketing strategies.

Thus, "marketing innovation" has become the focus of attention in the changing era.

Enterprises must abandon traditional marketing strategies and incorporate rapidly changing environmental factors and human factors into marketing strategies.

Thus, "marketing innovation" has become the focus of attention in the changing era.

The so-called "control of the future" means that you must pay attention to changes in all aspects of the situation, and try to find out the patterns of these changes, so that enterprises can make corresponding changes.

In recent years, in order to seize the international market, Japanese enterprises have adopted new strategies to establish a flexible production system within the enterprise.

That is to say, we should change the practice of large quantities and few varieties, and produce a series of family products with small quantities and varieties on the same production line according to market demand.

Toshiba Co attaches great importance to scale operation through adjusting varieties, and its sales of nearly $40 billion come mostly from small batch and multi type products.

Therefore, most marketers have the idea of market share. They focus on their mature markets and adopt advertising, promotion, price and distribution strategies to win some market share from other companies.

Obviously, this is a resource war. Only those companies that are strong, resource intensive and financing are able to achieve their goals.

This traditional market share idea is no longer applicable now. With the intensification of global competition and market segmentation, most new markets are very poor. If the company just wants to compete for the market, it will only accomplish nothing at all.

Under such circumstances, marketers must break the old rules and adopt the strategy of creating the market.

The strategy of creating the market is a division strategy. When using this strategy, marketers are more like entrepreneurs. They should be good at creating new ideas.

It is important to use technology to nurture the market and develop relationships with the market infrastructure, including individuals who can influence consumers' perception of products: retailers, distributors, financial firms, equipment manufacturers, advertising agencies, etc., and develop new standards.

The best creative company wins the target market.

They believe that it is impossible to win customer loyalty with certain words or pictures, which is impossible in today's pluralistic environment.

With the increasing technological content and product quality of products, products are becoming more and more complex, and customers' purchasing risks are increasing. People's trust in advertisements is becoming smaller and smaller. Their purchase decisions are based on knowledge, information, trust, relationship, praise and leadership of others.

If an enterprise wants to establish a permanent position in the market, it must first establish a solid relationship and make full use of the infrastructure of the industry, the people and companies that play a key role in the operation of the industry. It must be realized that the close ties between the company and the infrastructure give the product unlimited vitality.

This requires modern enterprises to abandon marketing promotion and adopt a market driven approach, that is, to enhance communication between companies and customers, as well as between the company and the market. Products, services and marketing methods are constantly changing, revising and innovating because of this communication.

If a company can produce high quality products and establish good relations with customers, its image and market will flourishing.

So is Baosteel, Shanghai.

Baosteel products are not only of high technology content, but more importantly, they have set up a "bearing management" mode for users in all aspects of marketing, taking users as the "axis", quality, price, delivery time, service, environment and innovation as "balls".

The highest quality standard of Baoshan Iron and steel products is not the national standard or the enterprise standard, nor is it the technical parameter of the contract book, but the index of whether the users actually use it well, and whether they can create good benefits for customers.

Market share is a direct reward for Baosteel's user view.

In the domestic market, long-term users buy 71% of Baosteel's products every year, and Baosteel has gained 70%, 25% and 45% share in the past.

In the long term oversupply of the international steel market, Baosteel's products are also involved in the users of many countries and regions.

Baosteel gained the right of equal dialogue with the heavyweight opponents of the world with its own strength.

These three stages interact in an ingenious way, and each stage is built on other relationships and influences them.

If the combination is very ingenious, the whole stage will create a stronger power than any part.