Inspiration From The New Swimsuit Revolution
It is reported that in the upcoming Olympic Games in Beijing, the world famous water sports brand ARENA (Ariana), which was founded in 1973, held 2008 new products in Beijing recently, showing the latest SHIN-REV (new revolution) series and the 08 FW autumn and winter products. This product has the latest technology and fashion elements, and brings a new swimsuit revolution to the Olympic Games eve.
In today's world, competition in swimming is fierce. The difference between 0.01 seconds is often the key for top players to decide whether to win or lose in all competitions. It is said that every four years of Olympic Games, ARENA will develop a new swimsuit for the top swimmers in the world. This year, the swimwear of SHIN-REV (new revolution) series has been declassified: the swimsuit embodies high-tech elements in all aspects of fabric, cutting, sewing and so on. First of all, using the high-performance fabric with 1.9 times more friction than the conventional swimsuit, the swimsuit is tightly attached to the skin, so that athletes can maintain streamlined posture in the water, reduce water resistance while preventing swimwear from entering the skin. Secondly, according to the theory of human anatomy, the "anatomical tailoring method" has been developed, taking into account the feeling of muscle and swimsuit, and the lightness and lightness of the joints. The main body of the body is divided into high LASCL fabrics to achieve the effect of close to the muscles. The elastic part NUX-W is used in the joint to ensure the free and smooth movement of the joints. Third, the micro pressure technology is used to make the micro bump on the swimsuit surface smoother. At the same time, the high non wetting process is used to keep the swimsuit moisture content below 10% and reduce the resistance of the water flow. In addition, the total length of sewing thread has been reduced by 10% compared with the original. It has been cooperated with high performance LASCL fabric, which has increased the comfort of wearing and reduced the resistance of water flow.
These too professional, too technical things seem boring, but they are declassified research and development secrets. The reason why we dare to publish is that people are not afraid of your imitation. Because of their strong R & D strength, there will be new generations of products to be industrialized every other cycle. Our swimsuit manufacturers are very few, but we don't know how many enterprises can do that. Therefore, it is not surprising that many foreign famous brands occupy most of the shelves in the sporting goods store.
Nowadays, people abroad do not deny the level and capability of China's industrial manufacturing. Many world famous brands are even OEM in China. We are "surrogacy" and suffer from all kinds of hardships. After collecting the fees, the result is the family. Why? Is it because there is no independent brand that calls itself? Therefore, people of insight have been calling for upgrading the "made in China" to "China's creation" and changing the embarrassing paction of "800 million shirts for a Boeing airliner".
And "create" can not wait for the sky to fall, nor can it wait for others to give, only rely on their own R & D investment. According to statistics, the research investment of world famous enterprises accounts for about 25% to 30% of revenue, while the number of some excellent enterprises in China is less than 10%. In the more fashionable term now, "lose on the starting line". Adrianna is not aware of the annual R & D cost, but from his Olympic cycle there is a new "action" to look at, it should be willing to spend money, after all, a bit of hard work, a harvest. In this regard, our national brand Chery sedan is tasted sweet. Because they attach great importance to R & D investment (which is said to be close to 20% each year), the domestic market share has increased year by year, and has been firmly occupied by the FAW Volkswagen, SAIC Volkswagen, Shanghai General Motors and Dongfeng Nissan joint venture.
The inspiration from the "new swimsuit revolution" should not only be a little bathing suit.
//cn.daxia12
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