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The Development Of ERP Should Change The Way Of Thinking. The Gap Of Industry Informatization Is Not Obvious.

2008/4/19 12:36:00 22

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ERP Development Should Change The Way Of Thinking. The Gap Of Industry Informatization Is Not Obvious.

Since 90s, China's ERP software company has a conceit that ERP software is not only a tool, but also a management idea. It also puts forward the sales idea of consulting sales, trying to add this management idea to users, so that users can not only use tools but also have good management ideas.

Zhong Xiaoman thinks this starting point is very good, but from the actual operation, most software is not acclimatized to customers.

No customers, only partners.

As a IT company, software companies' understanding of management understanding and management may lag behind the real users' understanding of him. Such a solidified thing should be put on a customer, so that users can give up their business habits and deal with the software. This will make enterprises in the implementation process very difficult, and ultimately lead to failure or reluctance to use.

So the early implementation of ERP is very unsuccessful, and there are many factors.

From the point of view of selection, how should a customer choose his own product?

He should first have a better understanding of what he wants to do, so that he can choose what kind of tools to help him make such a plan.

When making software, you put yourself on the role of not knowing management, only providing a tool for customers. If you start from this idea, you will be more modest in facing customers.

Zhong Xiaoman believed that according to the requirements of customers, he should pform products and adapt them to give full play to his management ideas in this tool.

With this concept, customers will get a strong sense of identity, and feel that the value of things is worth the value. This software will provide him with real services.

The slogan is "no customers, only partners".

Zhong Xiaoman believes that there is a big difference between the product of informatization and other businesses, that is, the delivery of information products is actually a long-term process. This long-term process is not the end of a buyer and seller. It must have a cooperative process. For example, if information is truly implemented in an enterprise, he will need a lot of cooperation between the two sides. This process can not be the two sides of the opposite side.

Only as a whole can we succeed as a family.

There are many ways to win. First, software developers may end up using customers. There may also be software vendors, software providers and so on. There are many links between them.

In fact, these links should not be antagonistic. From the point of view of space and time, everyone is a process of cooperation, not a business.

The whole IT industry is relatively difficult to operate in China, the profit rate is relatively low, and the personnel cost is too high. For every information-based enterprise, they feel that they are struggling in the Red Sea, and time and space are no exception.

But where is the blue sea?

This is still a process of exploration. Zhong Xiaoman believes that the real blue ocean should be on the Internet. Finally, it must go to the Internet. From the era of selling software, it may gradually fade down, and the era of service will come. As a IT enterprise and a software company, what can we do to serve the future?

This may be a blue ocean, of course, this is just a personal view.

Circulation informatization of every industry has its own characteristics.

The pharmaceutical industry is a subdivision industry in the circulation industry. It must also conform to the various characteristics of the circulation industry.

However, the state has strict requirements for the pharmaceutical industry, because the pharmaceutical industry involves some national economy and people's livelihood. In fact, the state has some requirements for its operation mode, for example, to achieve the GSP certification, these are relative to other fields.

There are also differences in the mode of operation of the pharmaceutical industry.

Like the wholesale industry, it used to be a simple wholesale and price difference, and the quick approval mode of the pharmaceutical industry. The extension of the logistics and distribution service is also different from other industries.

Now the wholesalers in the pharmaceutical industry have begun to turn from wholesalers to agents. The company also takes into account the changes in the industry when making software.

Especially in recent years, the change is very big. Every enterprise is doing different explorations, from simple pharmacist to wholesale, then to quick approval mode, to the present quick distribution mode, to the present logistics distribution has undergone many changes, and there is also the process of drug agency in the middle.

Zhong Xiaoman analysis, drug agents may not be the mainstream of the future, because many agents are full-time agents to do some distribution, and wholesalers have no expertise in this area. Many target customers are not hospitals, but in circulation.

Time and space will continue to explore this model, focusing on every link and target customer in the field of pharmaceutical circulation.

In addition to medicine circulation, space and time also involve many industries, such as fishing gear, Beijing Zhongfu Telecom, washing makeup, clothing, apparatus and so on, but the pharmaceutical industry accounts for 70% of our total customers.

Different industries have different requirements for information services. Zhong Xiaoman told us that the difference is bound to exist. There is no big change in the framework of circulation, but the gap between industries is very large.

As software development, the industry characteristics should be isolated and abstracted.

For example, if you want to design a product for a fishing gear customer, you can quickly turn it into a product that has no medical characteristics, and then plug in some fishing gear features to make customers use nature.

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