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Maternity Dress: The Last Wealth Puzzle In The Apparel Industry

2008/4/23 15:25:00 21

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Maternity Dress: The Last Wealth Puzzle In The Apparel Industry.

When more and more female stars show their own "pregnancy" flavor on the screen, the expectant mothers in front of the TV realize what is missing in their closet. Beautiful maternity clothes and fashionable maternity shoes are used to dress themselves up and spend the 10 months of pregnancy.

In April 3rd, at the scene of the pregnancy and baby products exhibition at the China International Exhibition Center in Beijing, it was obvious that moms walked through one booth after another, trying to dress and ask about their favorite clothes. The reporter deeply felt that using the word "sunrise industry" to describe the pregnancy market is not too bad, because pregnant women love beauty and pregnant women have a strong purchasing power.

In the exhibition hall of Shenzhen leisure tide industry limited, the reporter interviewed Mr. Yue, the marketing director of the company. He told reporters: "the Chinese maternity dress market can be regarded as the last wealth puzzle of the Chinese apparel industry.

As early as 2003, the sales volume of the American maternity dress market was as high as 1 billion 200 million US dollars, while in the mainland of China, sales in 2006 were only 1 billion yuan.

Since 2007, influenced by factors such as "golden pig year" and "Olympic baby", China has ushered in a fertility peak, which is a great impetus to the whole maternity market.

Just imagine, if every pregnant woman only purchases two sets of maternity clothes, then the market can not be ignored.

Si Weigao shoe workers also expressed the same optimism.

"From the point of view of orders from distributors everywhere, they were not engaged in the shoe business in the past. Now many of them have switched from other fields. From this point, we can see the potential of the whole maternity dress industry and the confidence of businessmen.

The reporter learned from several prospective mothers visiting the exhibition hall that with the "80's" becoming the main force in the pregnant women's army, the consumption capacity of the whole maternity dress market was also promoted.

Yueh Chao, a Shenzhen Leisure Industry Co., Ltd., told reporters that the "80 generation" crowd grew better in the environment, and they were more sensitive to fashion, paying more attention to product quality and brand awareness and identity.

Now, young mothers choose maternity clothes, mostly for a good mood. When wearing a good maternity dress, the mentality of pregnant women will also change. It will be more comfortable and relaxed, and will also help fetal development, which has become a mainstream lifestyle.

It is precisely because of this, many overseas capital to China's maternity dress enterprises are particularly valued.

These overseas capitals want to intervene in the way of equity investment and share the development of the Chinese maternity dress market.

This is an opportunity and a challenge. China's maternity dress enterprises should be prepared and how to stand firm in the new market pattern will be a major issue that enterprises need to solve.

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