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Will The Fashion Show And The Media Be "Two Different"?

2008/4/30 14:09:00 57

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Will The Fashion Show And The Media Be "Two"?

One day, the fashion show that has lasted for 100 years will eventually become the "intangible and oral cultural heritage" for Expo only because of the decentralization of "media privilege".

Not long ago, Mr. GiorgioArmani turned out the CathyHoryn, a big fashion critic of a newspaper.

Of course, this is not a sign that "CathyHoryn and dogs must not enter" at the entrance of the show yard. It is only to remove her from the invited list.

For more than ten years, the relationship between the host and the host was stopped, and the public opinion was in an uproar.

The cause of the incident is that the equally respected lady Cathy commented on Armani's show in her blog. Besides "normal literary criticism", she also said a lot of nonsense: she made fun of Armani's friends and nephews.

At the age of 73, Armani immediately turned to a nice, direct letter to her leader and complained that Cathy was disrespectful to his relatives and friends.

Of course, the quarrel between two people online and offline is not worth describing in detail.

Just under the new media and fashion environment, the relationship between them is undergoing subtle changes.

The relationship between the brand and the media, and even the "personal media", has broken the strong voice position of the past media, proving that the brand can also say no to the media.

The funny thing about the problem is that CathyHoryn's "crap" only appeared in her personal blog, and didn't fall in black and white in the newspaper she served. She loved her blog only because "everyone spoke freely and objected", even if it was just some "laughs".

The older sister, who had not been able to be a human being, had been rejected by HelmutLang and Dolce & fabbana because of her direct comments in the newspaper. Now she runs to her blog and jokes with Armani, but still neglecting it. Nowadays, the influence of blog in the fashion industry has not lost to any traditional media. At least Armani did not miss this wonderful diary.

In the past fashion system, the traditional media is the platform for fashion designers to publish their works, and the media also set the authority of the industry because of the delicate arrangement of seats in the show.

However, the emergence of the Internet has changed all of this.

Bloggers have abolished the "hierarchy", and designers and media no longer need to be careful to maintain a harmonious "bilateral relationship".

For a while, the original seats of British journalists were temporarily occupied by Chanel's VIP and had to move back to the one or two row in Chanel's show.

After that, Chanel sent a letter of apology to the British, wishful thinking, that the order of seats did not reflect the honorable status of the British media.

However, the British believe that Chanel is making a mountain out of a molehill. "Are we not just looking at clothes?"

In fact, for today's media, fashion shows have become their burden. More and more people choose to take part in some of the most important shows instead of the rest, all of which are left to the Internet for help.

Of course, the update rate of Style.com in fashion shows is still not as fast as that of traditional newspapers. However, more personal blogs and BBS can throw away the delicacy. The first time for the world's fashion lovers is not a perfect picture, or a Video with a lack of accuracy.

Even if it is just a small fashion blog in Beijing, China, because of the praise of a Swedish fashion brand with a Chinese character like a heavenly script, it is an invitation to go to Stockholm to watch the show.

Although Armani was very angry after reading CathyHoryn's blog, at least it showed that "personal media" has been equal to traditional media.

Armani's only mistake was not to write a complaint letter to her leader, because they could not manage it.

He can set up a sign "CathyHoryn and dogs must not enter" at the entrance of the show.

At the same time, it also gives inspiration to all fashion brands: if the world of fashion is really leveled off, why not simply cancel the fashion show that pays for life and money?

In the era of mechanical reproduction, fashion shows have become the center of the fashion system, maintaining brands, media and the public. However, in today's electronic age, there should always be some new inventions, because the boundaries between the media and the public are becoming more and more blurred.

One day, the fashion show that has lasted for 100 years will eventually become the "intangible and oral cultural heritage" for Expo only because of the decentralization of "media privilege".

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