Situation, Problems And Policy Proposals Of Silk Clothing Industry In 08 Years (Part Two)

Silk clothing is a traditional industry. The competition among enterprises is fierce. Hangzhou's silk dress should be bigger and stronger. Innovation is the core and brand is the guarantee.

It is necessary to focus on the development and application of new materials, new technologies and new varieties, improve product innovation and technological content, strive to pform from product development strategy to innovation strategy, make products with their own characteristics, or do products that others can not do, so as to enhance the construction of independent brand and effectively increase the profit margins and added value of products.

Under the pressure of many pressures, we must attach importance to and strengthen management and improve basic skills in order to effectively enhance the competitiveness of enterprises.

First of all, we need to improve product quality and actively integrate with international standards. At the same time, we should narrow the gap with international standards in the fields of marketing, finance, production, human resources, research and development, and effectively integrate business processes inside and outside the enterprise, so as to achieve orderly and efficient flow of capital, information, material flow, and stream of people, so as to reduce management costs and resolve external adverse factors.

In order to prevent the impact of international market instability on enterprises, a substantial appreciation of the RMB can offset the exchange losses caused by garments and other end products in the export market through proper imports of equipment and raw materials.

It can also sign a long-term settlement contract with banks to avoid exchange rate risk.

At the same time, we can also consider the appropriate adjustment of the industrial chain of enterprises, that is, to maintain the external production while opening up the domestic market.

Conditional enterprises can also pfer production bases from coastal areas to the mainland and neighboring countries, and make use of the advantages of local labor and cheap land to reduce production costs.

Under the premise of speeding up the development of new products and implementing the brand strategy, enterprises should pay more attention to order selection and more orders with high gross margin.

We must attach importance to the training of foreign trade salesmen, and make use of their advantages to negotiate with foreign businessmen.

At the same time, we must stabilize the main customer groups, work hard for quality customers, and make efforts in the depth of specialization. Through the long-term cooperation process, we will strive to achieve the highest efficiency, the lowest cost and the fastest shipment, so that we can win the trust of our customers and have the ability to bargain with our customers.

In the current situation of the export of silk clothing industry, we must do everything possible to expand the domestic consumer market through various channels.

Silk is our gold card in Hangzhou. It also has a solid industrial foundation. Whether we should consider holding the silk "small trade fair" in Hangzhou every spring, echoing the autumn silk Expo.

At the same time, we should integrate all kinds of organizational advantages and organize various forms of Hangzhou Silk Fair in the field, especially in the northeast and central and western regions.

Silk clothing enterprises can also make some articles in developing silk children's clothing, old silk clothing and clothing.

This year, we can seize the Olympic and Expo business opportunities and share the cake of the silk economy.

In the past few years, the United States has been our largest silk export market, accounting for about 1/3 share.

Recently, because of the domestic real estate market and financial credit market crisis, the US economy has declined.

To expand the export of silk, we must open up a new international market. Russia and the Middle East are one of the new markets. At the beginning of this month, the Organizing Committee of the Silk Fair organized a business trip to Russia. The progress is very smooth. Then, the city will go to Dubai, UAE, to explore business opportunities and new developments.

In addition, Internet marketing trade is also a sales mode with high efficiency and low cost. Some enterprises can use Alibaba and other domestic retail network platforms to expand their marketing channels on the Internet.