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    Hongkong: "Sustainable Fashion" Is Becoming Mainstream

    2008/5/5 17:40:00 55

    Hongkong: "Sustainable Fashion" Has Become The Mainstream.

     

        

    In response to the pressure of environmental protection, Hongkong garment industry has established the "sustainable fashion industry alliance" - "sustainable fashion" has become the mainstream "low carbonization" to raise the threshold of OEM.

    Because overseas buyers have been improving the environmental requirements of garment production, the domestic garment manufacturers will have to change their original production mode and solve the problem of environmental protection of the production process.

    The "sustainable fashion industry alliance", founded in April 22nd, "World Earth Day", has witnessed this trend. The alliance of 12 major garment manufacturers in Hongkong, which aims to reduce the environmental impact of clothing production, is currently working on formulating carbon calculation standards for garment factories.

    Clothing will be labeled with "carbon footprint".

    The 12 member units of Hongkong's "sustainable fashion industry alliance" include joint garment making, women underwear manufacturer Yide underwear, and Jingyuan group, etc., which can represent every stage of the garment production process, from design, spinning to clothing.

    These members are British retail chain store Martha store Marks&Spencer, Booker brothers Brooks Brothers, Gap and other brand suppliers.

    Among them, the customers of joint garment include Burberry Bur berry, JC Penney and North Stone Nordstrom; the customers of Jingyuan group include Ann Taylor H&M and Levis.

    Because of the increasing public concern about global warming, many clothing brand enterprises and retailers are increasingly under the pressure of environmental protection from the masses, which leads them to set up more stringent environmental protection production standards for suppliers.

    In fact, so far, many Chinese suppliers have received requests from European and American customers, hoping that they can achieve environmental protection in the production process.

    Including Levis, L'OREAL, PepsiCo and other well-known enterprises have clearly asked their suppliers to measure the "carbon footprint" of their products, and a more typical example is WAL-MART. The world's largest retailer will convene 1000 suppliers in October to set goals for reducing their environmental impact.

    It is understood that "carbon footprint" refers to the amount of greenhouse gas emissions per person, using carbon dioxide as the object of calculation.

    A person's "carbon footprint" can be divided into the first carbon footprint and the second carbon footprint, which are directly emitted from fossil fuels or indirectly emitted by various products.

    One of the main objectives of Hongkong's "sustainable fashion industry alliance" is to develop carbon calculation standards for garment factories. According to the plan of the union, garment manufacturers in the alliance will be able to add labels to their clothing in the future to specify their "carbon footprint" to meet the increasing demand of overseas retailers and brands.

    In addition, the alliance will work with the WWF to develop low-carbon production processes in the Pearl River Delta manufacturing center.

    Production enterprises are facing environmental protection upgrading

    At present, "sustainable fashion" is gradually becoming the mainstream of the global garment industry. Due to the pressure of public environmental protection, global clothing brands and retailers gradually adjust their original supply standards, which will also have a fundamental impact on the development of the apparel industry.

    For example, the control of carbon emissions will increase the production cost of foundry enterprises. In the case of low carbon or no carbon production process is not yet large-scale application, the establishment of relevant production facilities will be a huge cost, which is more pressure for the production enterprises with limited scale and limited capital. They may face the fact that some overseas orders are forced to be lost due to the failure to meet the requirements.

    The low carbonization of garment production will also increase the threshold for enterprises to enter the foundry market. As more and more overseas brands and retailers begin to highlight their social responsibility aspect, the impression of low threshold of clothing production in China is expected to change. At least, the domestic garment foundry industry with overseas market as the main market will have to produce qualified certification and production lines that meet the relevant requirements.

    This will enhance the entry threshold of the industry and raise the "environmental protection storm" of the OEM industry.

    Natural fiber materials industry will benefit

    The important message of the establishment of Hongkong's "sustainable fashion industry alliance" to the mainland market is that environmental protection will be the main development direction of the future garment foundry market. Whether you want to change or not, it will be accepted by the market in the future. One of the important criteria will be whether it can provide more products that can be guaranteed. This will become an important means for the manufacturing enterprises to gain competitive advantage.

    Under this trend, the entire textile and garment industry chain may also face "adjustment".

    The more obvious change is that because of the increasingly stringent control over carbon emissions in the industry, many garment enterprises, script src=>

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