Elia Senior Dress Conference Unveiled In Ningbo
Recently, Guangdong's Shandong Ya Li group held a high-level dress ceremony in Ningbo. Jiang Hengjie, executive vice president of the China clothing association, Yuan Wen he, President of the group and news media reporters attended the conference.
Yuan Wenhe said that the company has always adhered to the business strategy of both internal and external markets. In the domestic marketing, it has formed a product sales radiation network covering many provinces and cities in China, and has been identified as a group of Western clothing designated factories by Air China, Eastern Airlines, China Southern Airlines, ocean shipping and finance departments for many years. In the international market, he has exported to the United States, Canada, France, Italy, Britain, Japan, Korea and other countries, and registered trademarks in 11 countries. In 2004, he joined Italy to enter the international men's dress market and began selling in Europe, North America and Asia. In the United States, the brand has entered the US Hollywood film market, opened up shop with us customers, and made high-end suits and dress products for Hollywood movie stars and famous movie workers. It has opened up new space for the development of the brand and its profit margins. The company's dress products have been expanded from the 3000 annual output in 2004 to the current 45 thousand sets, and have embarked on the establishment of the dress store in China.
It is also reported that the company has launched a single tailored suit business. At present, there are 3 tailor-made franchised stores in Japan, which have expanded to more than 30 custom-made franchise stores in Korea. The gexa dress series dresses, adhering to the traditional and modern ceremonial dress habits of the European and American dress, adopts the design and making process of Italy dress, with the special fabric and accessories of the imported dress, designed for different wear occasions. It has both the classical tradition of European and American men's dress and the simple style of modern fashion, suitable for the day and night.
Yuan Wen he said that in order to adapt to the market demand, according to its own advantages, the company gradually abandoned those low and medium cost products with low cost and low profit in the development process, and put the main energy on the high-end suits, such as hemp linings, general linings, hand-made suits, etc., which effectively improved the market positioning and added value of the products, so that the enterprises gained huge profit margins. In the future, the group will continue to base itself on improving the quality of products and speeding up the pformation from product value to commodity value and brand value.
Jiang Hengjie, executive vice president of the China clothing association, said at the press conference that enterprises should improve themselves along with the development of the market and the needs of consumers. In this sense, the group has stepped out of a road of self pformation, and its products have been embodied in innovative brand personality from special fabric design to personalized processing and terminal sales.
- Related reading
Textile And Garment Industry: A Difficult Year For Exports For The First Time Below 20% Under The Appreciation Of RMB
|- Daily headlines | Thailand Textile And Garment Enterprises Call For The Establishment Of ASEAN'S Internal Supply Chain
- New product release | Interpretation: Ordos 2011/12 Autumn Winter Men'S Wear New Products
- Information Release of Exhibition | 2011 Shanghai International Textile And Apparel Exhibition Opens
- Member area | Magic Tailor'S Fairy Tale &Nbsp; Indu&Nbsp; Homme Brand Menswear
- financial news | Global Financial Markets Show Overall Decline
- Footwear industry dynamics | Shoes And Clothing Boss "Play Finance" Guarantee Factory New Round Of Competition Elimination Intensified
- Reporter front line | 孕婦嬰童用品專業展落戶深圳
- Thematic interview | China (Wendeng) International Home Textile Fair Has "Cultural Taste".
- Expo News | The Ninth Shanghai International Shoe Fair Is Turning Around &Nbsp.
- Shoe Express | Nike'S First Quarter Net Profit Of $645 Million, An Increase Of 15% Over The Same Period Last Year.
- Hongkong: "Sustainable Fashion" Is Becoming Mainstream
- Textile And Garment Industry: A Difficult Year For Exports For The First Time Below 20% Under The Appreciation Of RMB
- Exports Of Textile Products Returned To Normal Level In The First Quarter
- China'S Textile And Clothing Exports Returned To Normal Level In The First Quarter Of This Year
- Yang Yang: I Take No. 001 Torch Suit As My Wedding Dress.
- Footwear Enterprises, Large Scale Flow Of Workers
- The Loss Of "Babylon" And "Golden Childhood" Suffered Heavy Losses.
- High Temperature Heating "51" Small Holiday Air Conditioning Summer Wear Fire
- Jiangsu Business Fair Success, New Products, New Market Highlights
- 80% Luxury Brands Enter The Chinese Market