From Big To Strong, Looking Forward To Upgrading, Multi Pronged Innovation

This year is the 30th anniversary of China's reform and opening up.

In the past 30 years, the great decision of the CPC Central Committee on reform and opening up has made a decisive driving force on the great development of China's garment industry.

Looking back at the miracles created by the development of China's garment industry in the past 30 years, we are filled with regrets.

"We are surprised to return thousands of people to fight for war and win the first prize."

Nowadays, no one can shake China's position as a global garment power, but big is not equal to strength.

Looking forward to the future, how to turn our garment industry from strong to strong has become the focus of concentration and accumulation of power in the industry.

The report of the Seventeenth National Congress of the Communist Party of China clearly pointed out: "improving the capability of independent innovation and building an innovative country.

This is the core of the national development strategy and the key to improving the comprehensive national strength. "

Du Yuzhou, President of China Textile Industry Association, pointed out: "we should increase the ability of industrial innovation and let independent innovation become the main theme of the development of the industry."

Practice has proved that the 30 year development of the garment industry has always been accompanied by innovation. Today, the apparel industry must focus on innovation in order to achieve sustainable development on the basis of existing.

30 years ago, our country occupied less than one piece of clothing per person per capita. Now, our country produces 60 billion pieces of clothing annually, of which 30 billion are sold in the domestic market and more than 20 per person per year.

30 years ago, the country's clothing exports were less than US $3 billion. In 2007, China's clothing exports reached US $175 billion 600 million, which exceeded 1/4 of world exports. Now the export volume of a week is equivalent to the total export volume of 30 years ago.

The era of "patch", a pair of scissors and a ruler to beat the world is gone forever.

China has no doubt become a major producer, consumer and exporter of clothing.

Just as we are delighted with the rapid development of the garment industry for many years, a new phenomenon has begun to perplex the clothing industry: the clothing business has been somewhat difficult since the second half of last year.

International factors such as economic slowdown and market weakness, increasing uncertainties in international trade, rising domestic labor costs and appreciation of the renminbi have begun to have an impact on the garment industry. Even in the first two months of this year, clothing exports have declined for the first time in many years.

Facing the changes of the economic environment, the fragile ability of the garment industry shows that China's clothing industry is big but not strong.

A calm observation shows that great and not strong phenomena do not start today.

Looking around the domestic market, we can find that the more advanced shopping centers are, the less domestic brands are.

Going abroad, it is also hard to find the brand clothing of our world garment producer in the overseas market.

Although many of the foreign brands that are bragging in luxury stores are made in China, what we assume is the most elementary work in the commodity value chain.

This traditional mode of operation that most domestic garment enterprises have become accustomed to is facing more and more severe challenges.

What is the way out at the present time?

Tracing the historical track of the development of China's garment industry for 30 years, we can see that development has always been accompanied by innovation.

For example, the innovation of clothing production system, the innovation of management system, the innovation of circulation system, the innovation of fashion education system, the innovation of designer's operation mode, and the innovation of fashion model broker, etc., in the final analysis, it is the innovation that has made China's position as a global garment power.

In the face of current difficulties, we must also think about how to achieve the leap from a big garment country to a strong garment nation by innovation.

First of all, we must attach importance to scientific and technological innovation.

The extensive penetration of new technologies has made the creativity of the fiber industry unprecedentedly improve, and brought about profound changes in the clothing, consumption quality and lifestyle of the people. The focus of competition in the global textile economy, including the clothing economy, has shifted from product competition, which relies mainly on the comparative advantage of labor, to the competition of brand creativity based on technological innovation and technological innovation.

Improving the quality of products, increasing the added value of products and improving production efficiency are inseparable from technological innovation.

It is an eternal proposition for garment enterprises to strengthen the competitiveness of traditional industries and pform traditional industries with new and high technologies.

Two, we should attach importance to brand innovation.

The particularity of clothing products determines that brand building and brand management have their special rules. Brand is the comprehensive embodiment of the social value of the apparel industry chain.

On the basis of studying the experience of international famous brands in brand management, we should vigorously promote the cultivation of brand innovative thinking, pursuit of unique brand culture, and do everything possible to establish the independent image of this brand from the consumer's mind.

The industry mode that only pursues the simple cycle of clothing and clothing may be bigger, but it can definitely never be strong. Another focus of brand innovation is management innovation. It is necessary to pform the traditional production process, marketing process and management process through information technology, and accelerate the response speed to users and the market, and improve the efficiency of brand management through business process reengineering and information system construction.

Three, we should pay attention to the innovation of market mode.

The market is the most active part in the apparel industry chain.

As an important part of the supply chain of clothing industry in China, clothing business has undergone major changes in its market environment, market focus, business models and business channels. Facing the new changes in the recent garment industry environment, many aspiring enterprises have begun to try new market innovation models.

Market innovations such as club clubs, fast online sales, tail cargo markets, Oteri J, life hall and flagship store are constantly emerging.

More and more enterprises realize that the market is becoming the implementer of the new value of the enterprise and brand, and the innovation of the market mode can become the convergence and combination of the industrial chain, the commercial chain and the cultural chain, and promote the upgrading of the brand.

Four, innovation is inseparable from the support of all parties.

The scale of clothing industry in China involves 20 million people. The clothing industry is a leading industry in many places. The trend of the clothing industry affects the fluctuation of the economy.

In this sense, the change of garment industry from big to strong is not only a matter of the garment industry itself. Relevant government and relevant departments should formulate positive policies in a timely manner to encourage innovative attempts of garment enterprises.