How Popular Will It Be If There Are No Personalized Women'S Clothing?

Zhang Ziyi, wearing Gucci's no collar dress for the Spring Festival Gala, was surprised to find that there were as many as ten dozen women in similar styles, and these styles belonged to different brands.

She could not wait to find a hole in it.

This is, of course, hypothetical.

The reason for reporters to explain is that fashion ladies are present at the event, most afraid of being "bump shirts" with others.

Women have individuality. In a sense, the personality of a garment is a woman's personality.

It is not for Chanel that Gucci is not needed; similarly, having Jifen does not mean that there is no "exception" or "Iger" and VeroModa.

Because they all have their own personality, and no one can replace them.

Therefore, it has been asserted that the real value of women's clothing lies in its personality.

But this is not all about women's clothing.

When the copy board prevails, some people dream of individuality. When personality becomes beautiful, some people begin to dream of riding a dust.

Skid boards impede the individuality of women's clothing

The sadness of Gucci is that although its price is high, it can not prevent a classic style from being cheaply sold by the old fashions without knowing fashion.

That is to say, it can not prevent the existence of copying boards.

Cai Huizhen made eight years of women's wear, and from 2000 to 2000, he worked hard from Lanzhou to Shenzhen to establish the brand of women's clothing.

Her anguish is similar to that of Gucci: it can not change the reality of being scratchboard.

She even thought, "there is no way to avoid the problem of the whole board.

The threshold of clothing industry is relatively low. Unlike other industries, such as intellectual property and patent protection, the existing laws do not reach the level of protecting every style, and the styles of women's clothing are ever-changing. If the application is too expensive, the enterprises can not afford it, and that is, the application is not guaranteed.

This has also made the rapid rise of international brands ZARA and MOGO.

It is said that they do not rely on their own design and research and development, but rely on professional buyers to collect styles everywhere and buy them directly.

They have too many personalities, but virtually no personality.

A lot of women's clothes are embarrassed by the same personality, which increases the difficulty of women's brands' influence and artificially lengthens the time they are known to consumers.

Because consumers must be screened from similar brands to find real gold.

Being bigger and stronger is not the mission of women's clothing.

One of the questions the women's wear industry has been discussing is: why is there no big brand in Chinese women's clothing, even if it is only allowed to be convinced by the whole country?

According to statistics, the annual sales revenue of women's wear exceeds 100 billion, of which, there are not more than 10 women's clothing brands whose sales income exceeds 400 million yuan.

The voice of the industry is coming one after another: China's women's clothing industry needs leading enterprises.

Because women are fashion and fashion needs guidance.

Women need to express their individuality and at the same time do not want to be regarded as outdated. This contradiction determines that women will converge to one or several fashions at a certain time.

Therefore, women's clothing also needs a "leading enterprise".

However, the view that "women's clothing should be a big brand" has also been strongly refuted by some people. It is considered that "we should rectify the" bigger and stronger "in women's clothing industry because" small batch, variety and rapid change "is the unique law of women's clothing industry.

Furthermore, China has a vast territory and different customs, and there are differences in the speed and degree of acceptance of international fashion. According to specific consumer groups, targeted services need to be kept at a moderate scale in order to balance production and marketing. Secondly, the diversity, multi-level, regionality and arbitrariness of women's clothing decide the variability and short cycle characteristics of women's clothing products, and also determine the particularity of women's clothing enterprises.

Experts believe that the size of Chinese women's clothing is actually limited to the regional clustering and the overall strength of output value, but this scale is a loose combination after all. Basically, it is still in a state of self governance, serious competition and lack of cohesive force.

As for the rise of an individual, perhaps it remains to be proved by time.